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PROPERTY DIRECT SINCE 1997 Apartment & Town Home Specialists AUSTRALIA Welcome Since 1997, Property Direct Pty Ltd has brought to Australia a wide ranging mix of residential developments and today can proudly boast over 6,000 new local property sales. Our 6,000+ local sales can only be achieved cost effectively with a clear understanding of the Brisbane property marketplace, cost effective marketing tools backed up by a well-trained local sales team to compliment the developments release. Thank you for reviewing our CV and we welcome discussions on your next residential development. DAVID BEARD TIM FRASER MANAGING DIRECTOR PARTNER & PROJECTS MANAGER david@propertydirect.com.au tim@propertydirect.com.au 0435 097 105 0480 226 462 PROPERTY DIRECT SINCE 1997 ABOUT US Property Direct Pty Ltd – Property Direct- is a 3 time We encourage you to experience the difference BRW Awarded property business that commenced in with Property Direct and look forward to providing 1997 in Brisbane and has almost exclusively focused on you with a fast and effective sell down. delivering new residential projects for local consumption. Our widely respected and awarded company has brought Our commitment to servicing our clients and to the market a wide variety of residential projects and customers is second to none. sold more than 6,000 new apartments and town homes, 90% of which have been to local buyers The competitive advantage on a project is not As Brisbane property buyers needs and preferences the project itself, but the people with experience have changed, so have we. These trends have buyers behind the scenes who know how to service the looking outwards from the small apartments in the CBD, buyers and acclimatise to changing market to the suburbs where homes are larger and designed for conditions and needs. owner occupiers. This can be clearly seen in our ‘past and current project lists’- projects have become more boutique, and are located further away from the CBD. This trend has also been recognised by the Queensland Government in the latest draft of the SE QLD regional plan stating that “SEQ will take a responsible and sustainable approach to supporting a growing regional population, which could reach six million by the 2040’s and more than double from 3.4 million over the next PROPERTY DIRECT 50 years.” SINCE 1997 PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS THREE TIME BRW FAST COMPANY LET’S WORK TOGETHER TO BRING YOUR PROJECT TO LIFE! PROPERTY DIRECT Property Direct has a long reputation of consultancy SINCE 1997 excellence with South East Queensland developers. Property Direct has As project marketers, the team has expanded and extensive experience in the following: diversified to suit market trends and our developers needs, to ultimately be accountable for more than . just the sell out of a project. . Branding the development to appeal to the correct market demographic. . Size pointing and price pointing properties at design / feasibility stage. Since 1997, Licensee Property Direct Pty Ltd has sold over 6,000 trouble free apartments and . Continually monitoring the market and customising the campaign to suit. town homes, of which 95% were ‘off the plan’ . Networking with a team of experienced and successful consultants. property sales. The company’s sales growth was . Creating professional advertising campaigns that work. recognised in the BRW Fast 100 list with a ranking Committing dedicated licensed sales professionals for the life span of of 11th place in 2002, 9th in 2003 and ranging again in 2004. In addition, a top Q400 private company . each project. in 2005 and again in 2007. . Networking with and farming outside agents for project sales. Managing the future re-sales (and values) after the original sale has The team’s project experience, from the Contract Managers, Projects Sales Managers to the Property . been made. Direct sales executives is simply unrivalled. Open lines of honest and informative communication. PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS LEADERSHIP TEAM Our team boasts a wealth of experience - we have an envious reputation for developing targeted and effective marketing solutions for developments that deliver results. Our dedicated team uses a uniquely developed approach, we create a complete marketing program, which is tailor-made to match buyers with sellers. Our contracts and management team are followed up by a talented team of sales professionals. DAVID BEARD JP MANAGING DIRECTOR Over the past 20 years, Dave has won uncountable awards for success in the real estate business. Dave’s passion and integrity has created one of the largest real estate business’s in Queensland. This success has been recognized with 3 separate BRW Awards and 2 Top Qld 400 Private Company award. DONNA BEARD MAURIE INFANTI MARLENE SMITH MANAGER/ADMIN PROJECT MANAGER ADMIN/ACCOUNTS TIM FRASER PARTNER After working with David on many of Brisbane’s most successful developments in the early 2000’s, including Emporium (Fortitude Valley) and Felix and Aurora (CBD), Tim successfully founded his own company (Niche Realty Pty Ltd) and from 2005 to 2012, was at the helm of many successful developments including, South Central (South Brisbane), Focus (Chermside), The Barracks (Cannon Hill) and more recently, East Village at JACQUI CONIAS ANDREW HOUPT EMMA HOCKING Cannon Hill. MARKETING MANAGER LEAD PROJECT MANAGER MARKETING MANAGER Tim and David re-merged and bring with them a dedicated and experienced project marketing team. PETER VAMVAKARIS GRAHAM GREEN CODY FRASER SUSANTY LIM ASHLEY NUGENT SALES EXECUTIVE PROPERTY SALES MANAGER SALES EXECUTIVE SALES EXECUTIVE PROJECT MANAGER PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS PD MARKETING NETWORK FACEBOOK ONLINE MARKETING ADVERTISING CAMPAIGNS Strategically created for your Using online media such as project in house & cost LinkedIn and the PD website, effectively. Facebook paid along with portals such as campaigns generate genuine realestate.com.au, we ensure enquiries that our sales staff maximum exposure of your project to buyers convert to buyers for your project EDM MONITORING EFFECTIVE ON-SITE & LEAD ALERTS SALES STRATEGIES Using partnering companies Well presented sales offices like ‘Sign-Up-To’ to accurately and on- site signage staffed create, monitor and customise PROPERTY DIRECT by our highly experienced EDM campaigns to SINCE 1997 sales agents. deliver leads. SOCIAL MEDIA PR CAMPAIGNS MARKETING & APPS Cost effective socially creative Gaining website traffic and campaigns to provide relevant leads through social media information to the public and sites and Apps for mobile attract buyers to the project. devices such as YouTube, Instagram and Google PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS PROVEN MARKETING CAMPAIGNS Successful marketing campaigns go beyond merely ...just some of the new initiatives by PD to generate advertising and begin long before the project is ready leads and reach target markets. to release to the market. Each development requires a We have successfully helped design, implement and carefully considered and tailored marketing campaign evaluate marketing campaigns for over two billion that involves much more than just placing advertisements dollars’ worth of property. At PD, we perform weekly in the local paper. reports tracking advertising spend to ensure a cost Along with our own internal database of over 20,000 effective campaign. clients, Property Direct recognise that to be the best, These cost effective marketing budget measures, when we need to be constantly thinking ‘outside the box’ combined with a clear direction on the branding and to deliver new and exciting ways of generating product positioning, signage, and total web solutions, leads and sales. have been proven time and time again - the evidence is in our results. We have been busy researching alternative cost effective media paths such as: Over the next few pages you’ll find but a few examples .. Facebook & SM Campaigns of different advertising mediums that we can help implement for your project. .. AdWords Campaigns Video Marketing .. Electronic Direct Mail (Email and SMS) Company and agent online networks .. Mobile and Shopping Centre Displays Telemarketing Retargeting Campaigns via Facebook & AdRoll PROPERTY DIRECT SINCE 1997 PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS DEVELOPMENT DESCRIPTION YEAR YEAR STATUS STATUS WONDALL ESTATES 18 TOWNHOUSES IN WYNNUM WEST 2019 RELEASING EARLY 2019 ELYSIUM EVERTON PARK 56 TOWNHOUSES IN EVERTON PARK 2019 RELEASING EARLY 2019 DEVELOPMENT BOTANICA BY THE BAY 8 TERRACE HOMES IN MANLY WEST 2018 STAGE 1 COMPLETE/STAGE 2 UNDER CONSTRUCTION 40 DICKENSON STREET 4 BOUTIQUE FREEHOLD HOMES IN CARINA 2018 SOLD OUT/UNDER CONSTRUCTION ESSENCE AT ENOGGERA 14 LUXURY TERRACE HOMES 2018 SELLING/UNDER CONSTRUCTION MORNINGSIDE TOWN HOMES 8 TOWNHOMES IN MORNINGSIDE 2018 SELLING CARINA TOWNHOMES 20+ TOWNHOUSES IN CARINA 2018 SELLING THE GEORGIA APARTMENTS 17 APARTMENTS IN MANGO HILL 2017 SOLD NORTHVIEW APARTMENTS 50 APARTMENTS IN CHERMSIDE 2017 SOLD SHERWOOD RESIDENCES 51 APARTMENTS IN SHERWOOD 2017 SETTLED THE FELLS 31 APARTMENTS IN FORTITUDE VALLEY 2016 SOLD ASPECT YERONGA 5 TOWNHOMES, 22 APARTMENTS 2016 SETTLED ASPECT MURARRIE 31 APARTMENTS 2016 SETTLED BREEZES ON BARDON 25 APARTMENTS IN BARDON 2016 SETTLED PARK HILL 60 TOWNHOMES IN MURARRIE 2016 SOLD DUO 25 APARTMENTS IN MILTON 2015 SOLD SONATA 39 APARTMENTS IN COORPAROO 2015 SOLD SERENDIPITY 40 APARTMENTS IN MT GRAVATT 2015 SOLD SIGNATURE 96 APARTMENTS IN MICHELTON 2015 SOLD VERDE 9 APARTMENTS IN MURARRIE 2015 SOLD ELLEVE 11 APARTMENTS IN MT GRAVATT EAST 2015 SOLD SILHOUETTE 35 APARTMENTS IN MT GRAVATT 2015 SOLD SUMMERFIELD 59 TERRACE HOMES IN MANLY 2015 SOLD SERENITY AT GARDEN CITY 30 APARTMENTS IN MT GRAVATT EAST 2015 SOLD PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS GRAND OPENING OPENING OPENING SAT 27th & SUN 28th MAY 10AM - 4PM SAT 27th & SUN 28th MAY 10AM - 4PM SAT 27th & SUN 28th MAY 10AM - 4PM PROVEN MARKETING CAMPAIGNS PROPERTY DIRECT SPACIOUS SINCE 1997 2BED, 2BATH APTS FROM $425K 2 BEDS MOVE IN BY XMAS 2016 2 FROM BEDS $419,000 FROM EDM2Town Home andAPARTMENTS Apartment Campaigns $419,000 MOVE IN 2 BEDS NORTHVIEW STUNNING DISPLAY MOVE FROM IN NOW! NORTHVIEW APARTMENTS NOW OPEN SATURDAYS 12PM TO 2PM SPACIOUS 2BED, 2BATH GRAND $419,000 11MOVE NOW! VIEW 11 VIEW APARTMENTS IN ST, NORTHVIEW CHERMSIDE NOW! ST, CHERMSIDE APARTMENTS APTS FROM $425K MOVE IN BY XMAS 2016 OPENING 11 VIEW ST, CHERMSIDE SAT 27th & SUN 28th MAY 10AM - 4PM 2 STUNNING DISPLAY APARTMENTS NOW OPEN SATURDAYS 12PM TO 2PM LUXURY APARTMENTS SELLING FAST QUALITY FINISHES, POOL & OUTDOOR CINEMA DISPLAY DISPLAY DISPLAY APARTMENT 39 beautifully appointed boutique apartments APARTMENT OPEN Only 4 residences per floor Spacious open plan living Large dine on balconies Chefs kitchen APARTMENT 2 BEDS Wifi study nook OPEN FROM Air conditioning 2.7m high ceilings $419,000 NORTHVIEW Generous sized bedrooms LUXURY APARTMENTS Master with ensuite SELLING and walk in robe, FAST dual bathrooms MOVE IN CCTV withFINISHES, 7 cameras including POOL &basement security NOW! APARTMENTS REGISTER HERE QUALITY OUTDOOR CINEMA Underground carpark 11REGISTER HERE 39 beautifully Onsite appointed boutique apartments management Onlyfriendly Pet 4 residences per floor VIEW ST, CHERMSIDE Spacious open plan living REGISTER HERE Large dine on balconies Chefs kitchen CITY VIEWS AVAILABLE CITY VIEWS AVAILABLE Wifi study nook Air conditioning 2.7m high ceilings Generous sized bedrooms Master with ensuite and walk in robe, dual bathrooms CCTV with 7 cameras including basement security CITY VIEWS AVAILABLE Underground carpark Onsite management Pet friendly Construction of this exciting development is close to completion. Popular with owner occupiers and investors DISPLAY alike, the market uptake has been fast and over 70% are sold. However, a great selection of apartments are still available – including some of the largest and best APARTMENT located apartments which feature amazing breezes, 2 99 RAWLINSON 2 STREET 1 OPEN 2 2 m2 1 endless mountain views, and penthouse level finishes. RAWLINSON STREET MINIMUM 82 INTERNAL ENQUIRE HERE MINIMUM 2 + 919 282m2 INTERNAL 1 BALCONY RAWLINSON m2 STREET + 19m2 BALCONY Construction of this exciting development is close to completion. Popular with owner occupiers and investors REGISTER MINIMUM HERE 82m2 INTERNAL alike, the market uptake has been fast and over 70% are sold. However, a great selection of apartments are still + 19m2 BALCONY available – including some of the largest and best located apartments which feature amazing breezes, endless mountain views, and penthouse level finishes. SALES & GENERAL ENQURIES CONTACT CITY VIEWS AVAILABLE SIMON CHIPMAN JOHERE ENQUIRE PRINCE-GILLIES 0473 938 180 0448 911 016 * * SALES & GENERAL ENQURIES CONTACT * SIMON CHIPMAN JO PRINCE-GILLIES SALES ENQUIRIES CALL 0473 938 180 0448 911 016 SALES9 RAWLINSON ANDREW ENQUIRIES HOUPT 0478 CALL STREET663 935 2 2 1 ANDREW HOUPT 0478 663 935 SALES ENQUIRIES MINIMUM CALL 82m2 INTERNAL ANDREW + 19HOUPT m2 0478 663 935 BALCONY PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS PROVEN MARKETING CAMPAIGNS PROPERTY DIRECT SINCE 1997 Online Portal Marketing Campaigns realestate.com.au PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS PROVEN MARKETING CAMPAIGNS PROPERTY DIRECT SINCE 1997 ‘The Australian’ 4th December feature on Australian Property Tours PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS PROVEN MARKETING CAMPAIGNS PROPERTY DIRECT SINCE 1997 Social Media Campaigns Facebook promotional campaigns PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS PROVEN MARKETING CAMPAIGNS PROPERTY COLDWELLDIRECT BANKER PROPERTY DIRECT/ cbpd.com.au SINCE 1997 General Outdoor Advertising SUMMERFIELD Terrace Homes Project Sales Office Display TRANQUILITY Garden City OUR PROJECTS/EARLY 2015 DEVELOPMENT DESCRIPTION YEAR STATUS Soho 35 apartments in Spring Hill 2015 SELLING Soko 115 apartments in West End 2015 SELLING Signature 96 apartments in Michelton 2015 SELLING Serendipity 40 apartments in Mt Gravatt 2015 SELLING Summerfield 77 terrace homes in Manly 2015 SELLING Silhouette 35 apartments in Mt Gravatt 2015 SELLING Sonata 39 apartments in Coorparoo 2015 SELLING Duo 25 apartments in Milton 2015 SELLING PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS PROVEN MARKETING CAMPAIGNS PROPERTY DIRECT SINCE 1997 Website THE FELLS APARTMENTS A4 Flyer NORTHVIEW APARTMENTS 2 2 1 FROM $419K $345,000 101m2 $20K GRANT ELIGIBLE https://www.google.com.au/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwi86LCKjo7TAhXMErwKHQyBAiMQjRwIBw&url=http%3A%2F%2Fproper- ties.mitula.com.au%2Fapartments-1-bedroom-murarrie&bvm=bv.151426398,d.dGc&psig=AFQjCNGIDAvf3yVj4DdFt6HTR_xe6urbaA&ust=1491508887812418 TO APPROVED PURCHASERS NORTHVIEW APARTMENTS Lin sink mo Bed Kitchen wo pty dw ref FEATURES Robe DISPLAY Open-plan tiled living spaces Dining Stainless steel European Appliances tub ldy wm Bath vb wc vb Shr over bath APARTMENT wc Shr Ens Ensuited master bedrooms Desk Robe Large balconies OPEN Living Bed Reverse cycle air-conditioning m2 Northview Apartments are Balcony located within a 10 minute3400walk wide to Westfield Chermside Shopping Centre and only 5 minutes walk 2 2 1 to Holy Spirit Private Hospital and the Prince Charles Hospital. TYPE B MINIMUM 82m2 INTERNAL UNIT AREA - 87.7 SQM BALC AREA - 18.0 SQM TOTAL - 105.7 SQM NORTHVIEW + 19m2 BALCONY APARTMENTS 11-15 VIEW STREET, CHERM ARTIST IMPRESSION: FOR ILLUSTRATION PURPOSES ONLY. REFER TO ARC DRAWINGS FOR FINAL DETAILS. MEASUREMENTS ARE APPROXIMATELY ON SUBJECT TO CHANGE. 11 VIEW ST, CHERMSIDE CALL ANDREW HOUPT 0478 663 935 www.northviewapartments.net.au PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS OUR PAST CAMPAIGNS PROPERTY DIRECT SINCE 1997 L E S S A ,0 0 0 6 PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS PROPERTY DIRECT SINCE 1997 PO BOX 38 South Brisbane, QLD, 4101 P +617 3571 5029 F +617 3360 7333 AUSTRALIA