SINCE 1997 PROPERTY DIRECT Apartment & Town Home Specialists AUSTRALIA Since 1997, Property Direct Pty Ltd has brought to Australia a wide ranging mix of residential developments and today can proudly boast over 6,000 new local property sales. Our 6,000+ local sales can only be achieved cost effectively with a clear understanding of the Brisbane property marketplace, cost effective marketing tools backed up by a well-trained local sales team to compliment the developments release. Thank you for reviewing our CV and we welcome discussions on your next residential development. TIM FRASER PARTNER & PROJECTS MANAGER tim@propertydirect.com.au 0480 226 462 DAVID BEARD MANAGING DIRECTOR david@propertydirect.com.au 0435 097 105 Welcome SINCE 1997 PROPERTY DIRECT SINCE 1997 PROPERTY DIRECT PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS Property Direct Pty Ltd – Property Direct- is a 3 time BRW Awarded property business that commenced in 1997 in Brisbane and has almost exclusively focused on delivering new residential projects for local consumption. Our widely respected and awarded company has brought to the market a wide variety of residential projects and sold more than 6,000 new apartments and town homes, 90% of which have been to local buyers As Brisbane property buyers needs and preferences have changed, so have we. These trends have buyers looking outwards from the small apartments in the CBD, to the suburbs where homes are larger and designed for owner occupiers. This can be clearly seen in our ‘past and current project lists’- projects have become more boutique, and are located further away from the CBD. This trend has also been recognised by the Queensland Government in the latest draft of the SE QLD regional plan stating that “SEQ will take a responsible and sustainable approach to supporting a growing regional population, which could reach six million by the 2040’s and more than double from 3.4 million over the next 50 years.” We encourage you to experience the difference with Property Direct and look forward to providing you with a fast and effective sell down. Our commitment to servicing our clients and customers is second to none. The competitive advantage on a project is not the project itself, but the people with experience behind the scenes who know how to service the buyers and acclimatise to changing market conditions and needs. ABOUT US THREE TIME BRW FAST COMPANY Branding the development to appeal to the correct market demographic. Size pointing and price pointing properties at design / feasibility stage. Continually monitoring the market and customising the campaign to suit. Networking with a team of experienced and successful consultants. Creating professional advertising campaigns that work. Committing dedicated licensed sales professionals for the life span of each project. Networking with and farming outside agents for project sales. Managing the future re-sales (and values) after the original sale has been made. Open lines of honest and informative communication. LET’S WORK TOGETHER TO BRING YOUR PROJECT TO LIFE! Property Direct has a long reputation of consultancy excellence with South East Queensland developers. As project marketers, the team has expanded and diversified to suit market trends and our developers needs, to ultimately be accountable for more than just the sell out of a project. Since 1997, Licensee Property Direct Pty Ltd has sold over 6,000 trouble free apartments and town homes, of which 95% were ‘off the plan’ property sales. The company’s sales growth was recognised in the BRW Fast 100 list with a ranking of 11th place in 2002, 9th in 2003 and ranging again in 2004. In addition, a top Q400 private company in 2005 and again in 2007. The team’s project experience, from the Contract Managers, Projects Sales Managers to the Property Direct sales executives is simply unrivalled. Property Direct has extensive experience in the following: SINCE 1997 PROPERTY DIRECT PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS Our team boasts a wealth of experience - we have an envious reputation for developing targeted and effective marketing solutions for developments that deliver results. Our dedicated team uses a uniquely developed approach, we create a complete marketing program, which is tailor-made to match buyers with sellers. Our contracts and management team are followed up by a talented team of sales professionals. DAVID BEARD JP MANAGING DIRECTOR Over the past 20 years, Dave has won uncountable awards for success in the real estate business. Dave’s passion and integrity has created one of the largest real estate business’s in Queensland. This success has been recognized with 3 separate BRW Awards and 2 Top Qld 400 Private Company award. TIM FRASER PARTNER After working with David on many of Brisbane’s most successful developments in the early 2000’s, including Emporium (Fortitude Valley) and Felix and Aurora (CBD), Tim successfully founded his own company (Niche Realty Pty Ltd) and from 2005 to 2012, was at the helm of many successful developments including, South Central (South Brisbane), Focus (Chermside), The Barracks (Cannon Hill) and more recently, East Village at Cannon Hill. Tim and David re-merged and bring with them a dedicated and experienced project marketing team. ASHLEY NUGENT PROJECT MANAGER ANDREW HOUPT LEAD PROJECT MANAGER PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS GRAHAM GREEN PROPERTY SALES MANAGER MAURIE INFANTI PROJECT MANAGER CODY FRASER SALES EXECUTIVE LEADERSHIP TEAM SUSANTY LIM SALES EXECUTIVE PETER VAMVAKARIS SALES EXECUTIVE EMMA HOCKING MARKETING MANAGER JACQUI CONIAS MARKETING MANAGER DONNA BEARD MANAGER/ADMIN MARLENE SMITH ADMIN/ACCOUNTS PD MARKETING NETWORK Using online media such as LinkedIn and the PD website, along with portals such as realestate.com.au, we ensure maximum exposure of your project to buyers ONLINE MARKETING CAMPAIGNS Using partnering companies like ‘Sign-Up-To’ to accurately create, monitor and customise EDM campaigns to deliver leads. EDM MONITORING & LEAD ALERTS Cost effective socially creative campaigns to provide relevant information to the public and attract buyers to the project. PR CAMPAIGNS Strategically created for your project in house & cost effectively. Facebook paid campaigns generate genuine enquiries that our sales staff convert to buyers for your project FACEBOOK ADVERTISING Well presented sales offices and on- site signage staffed by our highly experienced sales agents. EFFECTIVE ON-SITE SALES STRATEGIES Gaining website traffic and leads through social media sites and Apps for mobile devices such as YouTube, Instagram and Google SOCIAL MEDIA MARKETING & APPS SINCE 1997 PROPERTY DIRECT PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS PROVEN MARKETING CAMPAIGNS Successful marketing campaigns go beyond merely advertising and begin long before the project is ready to release to the market. Each development requires a carefully considered and tailored marketing campaign that involves much more than just placing advertisements in the local paper. Along with our own internal database of over 20,000 clients, Property Direct recognise that to be the best, we need to be constantly thinking ‘outside the box’ to deliver new and exciting ways of generating leads and sales. We have been busy researching alternative cost effective media paths such as: ...just some of the new initiatives by PD to generate leads and reach target markets. We have successfully helped design, implement and evaluate marketing campaigns for over two billion dollars’ worth of property. At PD, we perform weekly reports tracking advertising spend to ensure a cost effective campaign. These cost effective marketing budget measures, when combined with a clear direction on the branding and product positioning, signage, and total web solutions, have been proven time and time again - the evidence is in our results. Over the nex t few pages you’ll find but a few examples of different advertising mediums that we can help implement for your project. Facebook & SM Campaigns AdWords Campaigns Video Marketing Electronic Direct Mail (Email and SMS) Company and agent online networks Mobile and Shopping Centre Displays Telemarketing Retargeting Campaigns via Facebook & AdRoll SINCE 1997 PROPERTY DIRECT PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS STATUS YEAR DEVELOPMENT WONDALL ESTATES 18 TOWNHOUSES IN WYNNUM WEST 2019 RELEASING EARLY 2019 ELYSIUM EVERTON PARK 56 TOWNHOUSES IN EVERTON PARK 2019 RELEASING EARLY 2019 BOTANICA BY THE BAY 8 TERRACE HOMES IN MANLY WEST 2018 STAGE 1 COMPLETE/STAGE 2 UNDER CONSTRUCTION 40 DICKENSON STREET 4 BOUTIQUE FREEHOLD HOMES IN CARINA 2018 SOLD OUT/UNDER CONSTRUCTION ESSENCE AT ENOGGERA 14 LUXURY TERRACE HOMES 2018 SELLING/UNDER CONSTRUCTION MORNINGSIDE TOWN HOMES 8 TOWNHOMES IN MORNINGSIDE 2018 SELLING CARINA TOWNHOMES 20+ TOWNHOUSES IN CARINA 2018 SELLING THE GEORGIA APARTMENTS 17 APARTMENTS IN MANGO HILL 2017 SOLD NORTHVIEW APARTMENTS 50 APARTMENTS IN CHERMSIDE 2017 SOLD SHERWOOD RESIDENCES 51 APARTMENTS IN SHERWOOD 2017 SETTLED THE FELLS 31 APARTMENTS IN FORTITUDE VALLEY 2016 SOLD ASPECT YERONGA 5 TOWNHOMES, 22 APARTMENTS 2016 SETTLED ASPECT MURARRIE 31 APARTMENTS 2016 SETTLED BREEZES ON BARDON 25 APARTMENTS IN BARDON 2016 SETTLED PARK HILL 60 TOWNHOMES IN MURARRIE 2016 SOLD DUO 25 APARTMENTS IN MILTON 2015 SOLD SONATA 39 APARTMENTS IN COORPAROO 2015 SOLD SERENDIPITY 40 APARTMENTS IN MT GRAVATT 2015 SOLD SIGNATURE 96 APARTMENTS IN MICHELTON 2015 SOLD VERDE 9 APARTMENTS IN MURARRIE 2015 SOLD ELLEVE 11 APARTMENTS IN MT GRAVATT EAST 2015 SOLD SILHOUETTE 35 APARTMENTS IN MT GRAVATT 2015 SOLD SUMMERFIELD 59 TERRACE HOMES IN MANLY 2015 SOLD SERENITY AT GARDEN CITY 30 APARTMENTS IN MT GRAVATT EAST 2015 SOLD DESCRIPTION YEAR STATUS DEVELOPMENT PROVEN MARKETING CAMPAIGNS EDM Town Home and Apartment Campaigns 39 beautifully appointed boutique apartments Only 4 residences per floor Spacious open plan living Large dine on balconies Chefs kitchen Wifi study nook Air conditioning 2.7m high ceilings Generous sized bedrooms Master with ensuite and walk in robe, dual bathrooms CCTV with 7 cameras including basement security Underground carpark Onsite management Pet friendly SPACIOUS 2BED, 2BATH APTS FROM $425K MOVE IN BY XMAS 2016 2 STUNNING DISPLAY APARTMENTS LUXURY APARTMENTS SELLING FAST QUALITY FINISHES, POOL & OUTDOOR CINEMA Construction of this exciting development is close to completion. Popular with owner occupiers and investors alike, the market uptake has been fast and over 70% are sold. However, a great selection of apartments are still available – including some of the largest and best located apartments which feature amazing breezes, endless mountain views, and penthouse level finishes. ENQUIRE HERE SIMON CHIPMAN 0473 938 180 SALES & GENERAL ENQURIES CONTACT NOW OPEN SATURDAYS 12PM TO 2PM JO PRINCE-GILLIES 0448 911 016 SINCE 1997 PROPERTY DIRECT PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS 39 beautifully appointed boutique apartments Only 4 residences per floor Spacious open plan living Large dine on balconies Chefs kitchen Wifi study nook Air conditioning 2.7m high ceilings Generous sized bedrooms Master with ensuite and walk in robe, dual bathrooms CCTV with 7 cameras including basement security Underground carpark Onsite management Pet friendly SPACIOUS 2BED, 2BATH APTS FROM $425K MOVE IN BY XMAS 2016 2 STUNNING DISPLAY APARTMENTS LUXURY APARTMENTS SELLING FAST QUALITY FINISHES, POOL & OUTDOOR CINEMA Construction of this exciting development is close to completion. Popular with owner occupiers and investors alike, the market uptake has been fast and over 70% are sold. However, a great selection of apartments are still available – including some of the largest and best located apartments which feature amazing breezes, endless mountain views, and penthouse level finishes. ENQUIRE HERE SIMON CHIPMAN 0473 938 180 SALES & GENERAL ENQURIES CONTACT NOW OPEN SATURDAYS 12PM TO 2PM JO PRINCE-GILLIES 0448 911 016 11 VIEW ST, CHERMSIDE DISPLAY OPEN APARTMENT REGISTER HERE GRAND OPENING SAT 27 th & SUN 28 th MAY 10AM - 4PM 9 RAWLINSON STREET 2 2 1 $ 419,000 2 BEDS MOVE IN NOW! FROM NORTHVIEW APARTMENTS MINIMUM 82 m2 INTERNAL + 19 m2 BALCONY CITY VIEWS AVAILABLE 11 VIEW ST, CHERMSIDE * DISPLAY OPEN APARTMENT REGISTER HERE SALES ENQUIRIES CALL ANDREW HOUPT 0478 663 935 GRAND OPENING SAT 27 th & SUN 28 th MAY 10AM - 4PM 9 RAWLINSON STREET 2 2 1 $ 419,000 2 BEDS MOVE IN NOW! FROM NORTHVIEW APARTMENTS MINIMUM 82 m2 INTERNAL + 19 m2 BALCONY CITY VIEWS AVAILABLE 11 VIEW ST, CHERMSIDE * DISPLAY OPEN APARTMENT REGISTER HERE SALES ENQUIRIES CALL ANDREW HOUPT 0478 663 935 OPENING SAT 27 th & SUN 28 th MAY 10AM - 4PM 9 RAWLINSON STREET 2 2 1 $ 419,000 2 BEDS MOVE IN NOW! FROM NORTHVIEW APARTMENTS MINIMUM 82 m2 INTERNAL + 19 m2 BALCONY CITY VIEWS AVAILABLE 11 VIEW ST, CHERMSIDE * DISPLAY OPEN APARTMENT REGISTER HERE SALES ENQUIRIES CALL ANDREW HOUPT 0478 663 935 OPENING SAT 27 th & SUN 28 th MAY 10AM - 4PM 9 RAWLINSON STREET 2 2 1 $ 419,000 2 BEDS MOVE IN NOW! FROM NORTHVIEW APARTMENTS MINIMUM 82 m2 INTERNAL + 19 m2 BALCONY CITY VIEWS AVAILABLE PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS PROVEN MARKETING CAMPAIGNS SINCE 1997 PROPERTY DIRECT Online Portal Marketing Campaigns realestate.com.au SINCE 1997 PROPERTY DIRECT PROVEN MARKETING CAMPAIGNS ‘The Australian’ 4th December feature on Australian Property Tours PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS Social Media Campaigns Facebook promotional campaigns PROVEN MARKETING CAMPAIGNS SINCE 1997 PROPERTY DIRECT PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS COLDWELL BANKER PROPERTY DIRECT/ cbpd.com.au DEVELOPMENT DESCRIPTION YEAR STATUS Soho 35 apartments in Spring Hill 2015 SELLING Soko 115 apartments in West End 2015 SELLING Signature 96 apartments in Michelton 2015 SELLING Serendipity 40 apartments in Mt Gravatt 2015 SELLING Summerfield 77 terrace homes in Manly 2015 SELLING Silhouette 35 apartments in Mt Gravatt 2015 SELLING Sonata 39 apartments in Coorparoo 2015 SELLING Duo 25 apartments in Milton 2015 SELLING OUR PROJECTS/EARLY 2015 General Outdoor Advertising SUMMERFIELD Terrace Homes Project Sales Office Display TRANQUILITY Garden City PROVEN MARKETING CAMPAIGNS SINCE 1997 PROPERTY DIRECT PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS Website THE FELLS APARTMENTS PROVEN MARKETING CAMPAIGNS SINCE 1997 PROPERTY DIRECT PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS A4 Flyer NORTHVIEW APARTMENTS https://www.google.com.au/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwi86LCKjo7TAhXMErwKHQyBAiMQjRwIBw&url=http%3A%2F%2Fproper- ties.mitula.com.au%2Fapartments-1-bedroom-murarrie&bvm=bv.151426398,d.dGc&psig=AFQjCNGIDAvf3yVj4DdFt6HTR_xe6urbaA&ust=1491508887812418 m2 FEATURES Open-plan tiled living spaces Stainless steel European Appliances Ensuited master bedrooms Large balconies Reverse cycle air-conditioning DISPLAY OPEN APARTMENT Northview Apartments are located within a 10 minute walk to Westfield Chermside Shopping Centre and only 5 minutes walk to Holy Spirit Private Hospital and the Prince Charles Hospital. $345,000 $419K FROM 2 2 1 $20K GRANT ELIGIBLE TO APPROVED PURCHASERS 2 2 1 NORTHVIEW APARTMENTS MINIMUM 82 m2 INTERNAL + 19 m2 BALCONY NORTHVIEW APARTMENTS 101 m2 11 VIEW ST, CHERMSIDE CALL ANDREW HOUPT 0478 663 935 www.northviewapartments.net.au Balcony 3400 wide Bed Robe Living Dining Kitchen Lin Bed Robe Bath Shr over bath wc vb wm tub ldy Ens Shr vb wc Desk sink dw ref pty mo wo 11-15 VIEW STREET, CHERM ARTIST IMPRESSION: FOR ILLUSTRATION PURPOSES ONLY. REFER TO ARC DRAWINGS FOR FINAL DETAILS. MEASUREMENTS ARE APPROXIMATELY ON SUBJECT TO CHANGE. TYPE B UNIT AREA BALC AREA TOTAL - 87.7 SQM - 18.0 SQM - 105.7 SQM SINCE 1997 PROPERTY DIRECT OUR PAST CAMPAIGNS PROPERTY DIRECT APARTMENT & TOWN HOME SPECIALISTS 6,000 SALES SINCE 1997 PROPERTY DIRECT PO BOX 38 South Brisbane, QLD, 4101 P +617 3571 5029 F +617 3360 7333 AUSTRALIA