B2B/B2C Medical: Gut Biome Genetic Testing Increased revenue by 209%, and traffic by 264% B2B/B2C Medical Gut Biome Application Single Channel Marketing (SEO) This SEO technical audit identified two main areas which were costing For this client (~100 employees) we were hired the client $ 31,000/month to complete a full SEO audit on their new website ($374k/yr.) in lost revenue via the design. organic and paid search marketing channels. After completing our SEO Audit we found 1,100+ issues, with the website; of which (2) issues were identified as having a catastrophic effect on the site performance. The two issues were (a) Mobile Site Speed, and (b) 28% of the backlink profile contained spammy/toxic backlinks. In addition, we used our AI Marketing Content Optimization System (AI-MCOS), to develop content topics and clusters based on our Google Behavioral Search Algorithm (GBSA). B2B/B2C SEO Application CASE STUDY SEO Audit PPC performance details – Top Conversion Path Analysis Persona (Initial) Keyword Market Opportunity • Female; 38 yrs. old, $80K • Keyword Search Algorithm* (KSA) • Homeowner, College • 900k searches/month; 150k searches low • Travel, Jewelry, Home Furnishings competition • No real competition due to trademark Content Strategy • MCOS AI Audit C.R.O. (Conv. Rate Optimization) • 6 blog posts/month • Worked with client in split testing • Guest Post Blogging pages and page elements to improve • Post snippets to Social Media the conversion rate. S.E.O. • Technical SEO Audit In addition to the SEO audit, we also worked • Website page speed optimization with the client on developing a content • Toxic backlink analysis strategy using our MCOS AI system, organic • Syndicate website blog content market analysis, and conversion rate snippets to 20,000+ websites optimization (CRO). • 3rd party (+competitive) backlink acquisition • Performance Analysis & Visualization Return on Investment This B2B/B2C client did not have a prior SEO program in place. This SEO technical audit resulted in a net gain of $31,000/month in revenue and the results occurred almost instantly. Based on the revenue gains we achieved with the SEO audit alone, the annualized ROI is approximately 4,151%. InnoVitae.net | Boston, Massachusetts | 617-903-0864
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