1 tradeshowdisplaypros.com • Professional • On - brand • Attention - grabbing enough to stop foot traffic 2 LICERIA & CO. • Use crisp, high - resolution imagery and clear, concise text • Avoid busy or cluttered designs 3 • Use spotlights to highlight key products or signage. • Your booth should be brighter than the surrounding area to draw the eye. 4 5 6 tradeshowdisplaypros.com 7