Knowledge Process Partnership - Marketing

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Knowledge Process Partnership Continuous flow of Customized Intelligence COPYRIGHT © M-BRAIN 2019 1 Knowledge Process Partnership Cost effectively Augment your Market Intelligence efforts Cost effective way to gain actionable and quantitative market analysis. Today’s operating environment is complicated and highly interconnected characterized by accelerated transformation, ever-demanding customers, and extreme competitiveness, all of which make business sustainability highly challenging. Our Knowledge process partnership helps enhance your team efficiency at a reduced cost. Through this platform, you can partner with a team of trusted advisors who are expert at delivering tailored research, datasets and mission critical insights, to fulfil all or a portion of your market intelligence needs. COPYRIGHT © M-BRAIN 2019 2 Your extended Market Intelligence Arm • Customer, Sector, Market • Product assessment and • Competitor dashboard Monitoring & Analysis market entry analysis • Market sizing & growth • Strategy & Planning Support • Competitor Portfolio forecasting benchmarking • Region/Country viability • Trend Radar • Analysis of key competitive Assessment developments across sectors COPYRIGHT © M-BRAIN 2019 3 M-Brain Service Offering 1. Customer & Industry Monitoring: → Customer dashboards, including quarterly sector updates, → Industry trends research, → Target company deep-dives. 2. Trend Radar: → Continuous analysis of emerging trends in multiple industries, → Track & understand disruptive trends in target market/industries. 3. Strategy & Planning Support: → Intelligence synthesis on themes impacting the business landscape, → Critical market sizing data, Insights, and segmentation, → Revenue reports / budgeting / forecasting. COPYRIGHT © M-BRAIN 2019 4 M-Brain Service Offering 4. Country Insights: → Country specific analysis, with regional focus, → Socio-economic developments → demographic analysis → regulatory frameworks 5. Industry Landscaping: → Customized industry intelligence, providing insights into market dynamics and competition 6. Agenda Calendar: → Track the events/conferences planned by competitors, by date, by agenda, by location, etc. COPYRIGHT © M-BRAIN 2019 5 M-Brain Service Offering 7. Competitor Intelligence: → Segment focus of competitors → Strategic initiatives, growth plans and unique selling propositions of competitors → Competitive benchmarking, Understanding their performance compared to their peers/competitors. 8. Media Monitoring: → Follow most recent developments of competitors/customers, receive insights into their initiatives, plans, etc. COPYRIGHT © M-BRAIN 2019 6 ABOUT M-BRAIN COPYRIGHT © M-BRAIN 2019 7 INFORMED LEADERSHIP Helsinki HQ Gothenburg Tallinn Oslo Stockholm St. Petersburg ABOUT M-BRAIN → M-Brain is a global information, technology and Toronto Reading Essen consulting services company. New York Chicago Shanghai → We are the leading global provider of external Paris business and market intelligence. → We help our clients to navigate the turbulent and Singapore ever-expanding business environment. We offer crucial external business information and advise in Kuala its efficient management and utilization. Lumpur São Paulo → We turn information into actionable insights for daily decision-making and strategic planning. → We call it Informed Leadership. COPYRIGHT © M-BRAIN 2019 8 We are your trusted partner in intelligence Our suite of services enables you to transform intelligence into actionable insights. We are experts in retrieving and analysing relevant information, as well as advising how to use that intelligence to your advantage. Keep track of what your competitors and clients are up to as well as key events MARKET in your industry. By collecting and analyzing relevant information for you, INTELLIGENCE M-Brain supports your market awareness for enhanced competitiveness. Whether you’re attempting to identify new growth areas, to expand your business into STRATEGIC new markets, or to understand future industry trends, we will provide you with customized information and expert interpretation. Our experienced analysts and consultants help you INTELLIGENCE when internal resources run out and objective outside perspective is needed. Enhance your reputation management, and gain profound understanding of the impact of MEDIA editorial and social media publicity. M-Brain monitors and measures your publicity, as well INTELLIGENCE as that of your competitors and customers. We provide you with media analysis tailored to your needs and schedules, and offer you the support of our experienced media analysts. COPYRIGHT © M-BRAIN 2019 9 Benefits of optimizing your intelligence + BETTER AND FASTER DECISIONS + TIME AND COST SAVINGS + CO-CREATION OF INTELLIGENCE Impact of MI on decision making Organizational efficiency Shared understanding and collective idea generation Better decisions: Backing up decisions through Time savings: Shifting decision-makers’ time spend Organizational learning: Facilitating shared understanding research-based insights to capitalize on opportunities from looking for accurate information to making and insight creation by continuously exposing employees to and eliminate risks decisions based on it fresh intelligence content Faster decisions: Avoiding surprises and allowing Cost savings: Avoiding inefficiencies and redundancies New idea generation: Involving the organization in collectively identifying educated decisions even under time pressure in purchasing and processing business information emerging opportunities, threats, and strategic themes of relevance ! Why use M-Brain for intelligence services? OPTIMIZE YOUR INTELLIGENCE RECEIVE PRACTICAL ADVICE CHALLENGE PRECONCEIVED IDEAS EXTEND YOUR RESOURCES → MI integration with strategy formulation, → Practical rather than academic expertise → Impartial and objective → Resources, skills or processes and decision points in industries and markets point of view third-party objectivity → Set up of clear processes for handling rapid → Selected industries, applying knowledge → Third-party view on your → Access to local information, experienced response requests from decision-makers from one to another in-house knowledge opinion, analysis capabilities → Increased sales and growth through → Intelligence underlies all our → Intelligence research findings to → Local research consultants in optimized intelligence recommendations, delivered with evidence arrive at a truly objective analysis more than 100 countries COPYRIGHT © M-BRAIN 2019 10 Market intelligence helps you identify opportunities & avoid risks See where your customers are Prevent investments in declining going ahead of the competition customer segments Increase customer understanding Stay clear of markets that are to better serve their needs not ready for your services Target the fastest growing Reduce time and effort spent on customers and segments making the right decision Identify new markets, segments and opportunities COPYRIGHT © M-BRAIN 2019 11 Some of the Clients Served by M-Brain Our experience spans across industries COPYRIGHT © M-BRAIN 2019 12 Paddy Bhattacharjee Director, Client Services [email protected] +44 7384545391