DATASHEET Consent and Preference Management for Publishers STREAMLINE THE CONSENT LIFECYCLE WITH CUSTOMIZED USER EXPERIENCES Across the globe, privacy regulations like the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR), and Brazil General Data Protection (LGPD) have put a large emphasis on how companies collect and process the personal data of consumers. Changes to consent practices under these regulations have created many challenges for businesses and have impacted marketing communication efforts across the board, from email marketing, digital advertising, websites and mobile applications. OneTrust PreferenceChoice allows organizations to centrally manage consent and preferences while giving consumer control and visibility into how their data is used. By syncing consent and preference settings throughout your existing ad tech stack, publishers can create personalized experiences based on declared data from their site visitors, create consistency across marketing activities and deliver positive user experiences that respect customer preferences. Additionally, it also enables the ability to gather first-party data based on users’ preferences. SYNC CONSENT AND PREFERENCE SETTINGS THROUGHOUT YOUR TECH STACK TO CREATE NEW AUDIENCES BASED ON DECLARED DATA Collect Valid Consent and Integrate Consent with Protect Ad Revenue by Enable Custom Preference Maintain a Centralized Tracks Opt-Ins & Opt-outs Existing Ad Tech Stack Signaling Consent to Partners Centers with Robust UX Consent Database Centrally Manage Consent and Preference Settings and Sync Across Ad Tech Stack Consent & Preference Management integrates into existing ad tech stack, such as Adobe Advertising Cloud, Eloqua, Freewheel, Responsys, mParticle, and more, to centrally manage the entire consent lifecycle, from collection through withdrawal. Organizations can demonstrate accountability across various collection points, enable users to manage their preferences, sync consent and preference settings across internal systems, and centrally maintain a consent audit trail to demonstrate accountability with global privacy regulations. COLLECT AND RECORD VALID CONSENT ACROSS COLLECTION POINTS • Collect granular consent details including who, when, what they were told, and how they consented • Integrate consent collection into your existing ad tech stack and strategy • Sync consent across collection points from web forms, apps, email, phone calls, in-person, video and more • Leverage OneTrust SDK, REST API or bulk options to import and store customer consent details ENABLE DYNAMIC PREFERENCE CENTERS WITH GRANULAR OPTIONS TO BUILD CUSTOMER TRUST • Customize your preference center to align with your company’s brand color scheme and logo • Enable robust and customizable preference centers to give users more control over communication preferences • Drive better opt-in rates by giving users granular options to opt-down settings versus a global unsubscribe • Display unique preference centers and setting options based on jurisdictions, geographical regions and regulation CENTRALLY MAINTAIN AN AUDIT TRAIL OF COMPLETE RECORDS OF CONSENT • Centrally store and maintain detailed records of consent and preference settings in a single location • Generate granular reports and export them to streamline internal and external audits • Use visual dashboards to understand how consumers are engaging with your consent approach • Auto-store records of modifications to consent setting or preference in a detailed audit log INTEGRATE WITH EXISTING AD TECH STACK FOR CONSISTENCY ACROSS MARKETING ACTIVITIES • Maintain accurate communication preferences across marketing activities for better UX • Integrate OneTrust with your marketing apps to maintain accurate preference settings across ad tech stack • Manage communication preference details in a centralized database to demonstrate compliance • Leverage OneTrust SDK, REST API or import via bulk data feed and centrally store preferences START A FREE TRIAL OR REQUEST A DEMO AT PREFERENCECHOICE.COM ATLANTA | LONDON | BANGALORE | SAN FRANCISCO | MELBOURNE NEW YORK | SÃO PAULO | MUNICH | HONG KONG | BANGKOK OneTrust PreferenceChoice™ enables marketers and publishers to drive transparent user experiences and build trust while complying with hundreds of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR. OneTrust PreferenceChoice is the #1 CMP (according to AdZerk) and is an IAB-registered Transparency and Consent Framework (TCF) 2.0 vendor. OneTrust PreferenceChoice is infused with intelligence by the OneTrust Athena™ AI and integrates seamlessly with the full OneTrust platform. For more, visit PreferenceChoice.com or connect on LinkedIn. Copyright © 2020 OneTrust LLC. All rights reserved. Proprietary & Confidential.
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