5 ON-SITE SEO ELEMENTS YOUR WEBSITE MUST HAVE SEO Elements - The Basics A webpage is comprised of several constituents such as the URL, title tag, meta description, headlines, header tags, keywords, etc.Of all such constituents, some can be optimized, thereby improving a website’s search engine rankings and thus earning organic traffic. Such constituents of a webpage are known as SEO elements. The name SEO elements because optimization of these is what constitutes on-page SEO. Impact of SEO Elements onSearch Rankings Search engines consider many factors important while prioritizing results of organic search. Ranking high in organic search requires optimizing for a combination of these factors. On-page (or on-site) SEO is the practice of optimizing elements of a web page so that it can rank higher and earn more relevant traffic during an online search. On-page SEO happens to be so vast a technique that any business wanting to rank higher in organic search results will have to avail the services of a reputed website SEO services, UAE. Here we present the top five most important on-page SEO elements whose optimization can help your website score better and rank higher in organic search results. 1. E-A-T - EAT is an acronym for Expertise, Authority and Trustworthiness - the three parameters that Google employs to rank the quality of content on pages and websites. Content that is high on E-A-T helps a website earn better rankings. Thus, E-A-T plays a vital role in Google’s organic search results, which should be reason enough for you to consider and include it in your SEO strategy. 2. URL - The structure of the URL of a webpage indicates what it is about to the search engines and users. Therefore, the URL structure of your website must be treated as the title tag, i.e., it should be kept short and include the main keyword. 3. Title tag - The title tag is a part of HTML code that exists in the head section of each webpage. Providing an initial cue to search engines as to what the topical subject matter of the respective web page is on, the title tag is yet another SEO element that should be optimized and should introduce the topic of the page. 4. Meta description - The meta description or meta tag of a webpage is the short paragraph or text featured below the title tag in the SERPs. Perse, a meta tag is not a significant on-page SEO ranking factor. However, a meta description will most likely convince users to click on your webpage in the search results, i.e., it will improve your website’s C lickthrough Rate (CTR). Since the meta description field grants you more characters to work with compared to the title tag field, use this generosity to elaborate on what the page is about. 5. Heading Tags (H1, H2, H3, H4, H5, and H6) - Every web page can have a maximum of 6 (H1 - H6) heading tags. They identify headings and subheadings within your content from other types of text. The H1 heading tag plays a key role in on-page SEO rankings. Therefore, wrap your page title with the H1 headline. Trust a Well-Established SEO agency for Website SEO To avail of the most comprehensive on-page website SEO services in UAE , SEO Out of the Box is the best digital marketing and SEO firm to partner with. With higher E-A-T links, the team of experts at SEO Out of the Box drives users directly to the product pages. Besides, SEO Out of the Box provides quality content and the best technical SEO audits. Contact us today to get started with on-page website SEO services in the UAE.