SIGNAGE Visual Communication for Information, Direction & Safety What is Signage? Signage refers to visual graphics or displays used to communicate information, directions, instructions, warnings, or branding. It combines text, symbols, images, colors, and icons to convey messages quickly and clearly Purpose of Signage Guide people through spaces (wayfinding) Inform users with clear details Warn about safety and hazards Promote brands, services, or messages Improve the overall visual experience of a place Common Types of Signage 1. Directional Signage Helps people find locations such as rooms, exits, or facilities. Examples: Exit signs Restroom direction boards Parking direction signs 2. Informational Signage Provides useful details or instructions. Examples: Office timings board School notice boards Museum information panels 3. Safety Signage Alerts people to hazards and safety rules. Examples: No Smoking sign Wet Floor warning Fire Exit signage 4. Branding Signage Builds Brand identity and recognition. Examples: Company logo boards Storefront signs Reception area brand walls 5. Digital Signage Uses electronic screens to display changing content. Examples: LED display boards Digital menu boards Advertising screens Where Signage is used Schools and educational institutes Hospitals and healthcare centers Offices and corporate buildings Shopping malls and retail stores Roads, parks, and public places Events, exhibitions, and fairs Importance of Good Signage Effective signage: Improves user experience Reduces confusion Increases safety awareness Enhances brand visibility Communicates messages instantly Design Tips for Effective Signage Use clear and readable fonts Maintain high color contrast Keep messages short and simple Use universally understood icons Ensure proper placement and size