M A R K E T R E S E A R C H | I N D I A B 2 C P A N E L | 2 0 2 6 India B2C Panel Complete Data & Coverage 6,48,856 B2C Panelists 5 Specialty Segments 7 Age Bands Gender • Age • HHI • Education • Employment • Consumer Specialty • Medical • Cities CONFIDENTIAL | 2026 I N D I A B 2 C P A N E L — A T A G L A N C E | 2 0 2 6 6,48,856 B2C Panelists Total verified 7 Age Bands 13 - 17 through 65+ 14 HHI Bands In INR brackets 5 Specialty Segs Consumer profiling 15 Education Lvls Middle school to PhD 8 Employment Cats Full - time to Retired ✓ Double Opt - In ✓ Digital Fingerprinting ✓ Red Herring Qs ✓ De - duplication ✓ 48 – 72 Hr TAT Gender Split 81% 19% 0% Male Female Other Age Distribution 0 50000 100000 150000 200000 250000 300000 13-17 18-24 25-34 35-44 45-54 55-64 65+ Employment Full-time Student Part-time Self-emp Housewife Jobseeking INDIA B2C TOTAL: 6,48,856 Panelists | Verified Consumers | Double Opt - In | 2026 G E N D E R & A G E D I S T R I B U T I O N — I N D I A B 2 C | 2 0 2 6 Gender Breakdown 17 82 0 0 20 40 60 80 100 India B2C Female Male Other Female Panelists 1,09,715 16.9% of panel Male Panelists 4,68,825 82.2% of panel Other / NB 796 0.1% of panel Age Distribution 4 44 27 10 3 1 0 0 50 100 India 13-17 18-24 25-34 35-44 45-54 55-64 65+ 13 – 17 27,912 18 – 24 2,85,212 25 – 34 1,73,519 35 – 44 62,433 45 – 54 21,929 55 – 64 5,827 65+ 2,504 18 – 24 is the dominant age group at 43.9% — India's youth - heavy demographic CONFIDENTIAL | 2026 H O U S E H O L D I N C O M E D I S T R I B U T I O N — I N D I A B 2 C | 2 0 2 6 0 20000 40000 60000 80000 100000 120000 140000 160000 180000 200000 Largest Segment <₹50,000 27.5% of panel Middle Income ₹1L – ₹10L 30.0% of panel High Income ₹10L+ 11.7% of panel INDIA B2C: 6,48,856 Panelists | Income profiled in INR brackets | 2026 E D U C A T I O N P R O F I L E — I N D I A B 2 C | 2 0 2 6 124,921 85,501 59,979 64,684 48,420 47,857 14,036 16,884 12,745 6,844 24,976 19,055 11,586 2,267 0 20000 40000 60000 80000 100000 120000 140000 Intermediate(12th) Graduate(Pass) Graduate 4yr PG/Masters Graduate(Hons) Middle School Doctoral Prof. Courses No Degree School ≤4yr Diploma(ITI) Diploma(Poly) PG Diploma Vocational Graduate+ Panelists 2,40,610 37.1% of panel Post - Graduate 76,270 11.8% of panel School Level 87,438 13.5% of panel CONFIDENTIAL | 2026 E M P L O Y M E N T S T A T U S — I N D I A B 2 C | 2 0 2 6 34% 30% 12% 10% 7% 5% 1% 1% Full-time Student Part-time Self-Employed Job Searching Housewife Retired Military Full - time Employed 1,98,711 30.6% Students 1,74,090 26.8% Part - time Employed 69,700 10.7% Self - Employed 58,145 9.0% Job Searching 38,405 5.9% Housewife 30,737 4.7% C O N S U M E R S P E C I A L T Y — I N D I A B 2 C S P O T L I G H T | 2 0 2 6 Home Owners 24.8% of panel 1,60,873 panelists Students 23.4% of panel 1,52,002 panelists Car Owners 21.2% of panel 1,37,816 panelists Patients 12.2% of panel 79,172 panelists Parents 7.6% of panel 49,562 panelists Specialty segments available for targeted recruitment across India CONFIDENTIAL | 2026 I N V E S T M E N T P R O D U C T S & C A R O W N E R S — I N D I A B 2 C | 2 0 2 6 Investment Products (% of total panel) 14,531 14,442 7,548 6,998 4,113 3,611 0 5000 10000 15000 20000 Mutual Funds Stocks Money Market Real Estate CDs Bonds Car Owners by Fleet Size 50% 23% 12% 9% 6% One Car Two Cars Three Cars Four Cars Five or more Marital Status 0 100000 200000 300000 400000 500000 Single/Never Married Married Engaged Widowed Separated Living w/ Partner Divorced NCCS Classification 44% 13% 7% 19% 17% A (A1 – A3) B (B1 – B2) C (C1 – C2) D (D1 – D2) E (E1 – E2) M E D I C A L C O N D I T I O N S & T R A V E L P R O F I L E — I N D I A B 2 C | 2 0 2 6 Medical Conditions 22,857 15,946 4,431 3,874 2,720 2,335 4,073 3,078 1,274 305 610 716 0 5000 10000 15000 20000 25000 Asthma Diabetes Arthritis Flu/Influenza Heart/Blood Tuberculosis Digestive Cancer Kidney Stroke Hepatitis Epilepsy Travel Profile Domestic Travelers 2,33,097 35.9% of panel Intl Travelers 58,782 9.1% of panel 70% 17% 8% 5% 1 – 5 trips 6 – 12 trips 13 – 19 trips 20+ trips Trips in last 12 months Total panelists with at least one medical condition: 61,219 (9.4% of panel) CONFIDENTIAL | 2026 S T A T E & C I T Y D I S T R I B U T I O N — I N D I A B 2 C | 2 0 2 6 Top 12 States by Panelists 83,054 68,779 58,397 47,366 40,878 38,283 30,496 29,199 29,199 27,252 27,252 26,603 0 20000 40000 60000 80000 100000 Uttar Pradesh Maharashtra West Bengal Delhi Andhra Pradesh Rajasthan Bihar Karnataka Madhya Pradesh Tamil Nadu Telangana Gujarat Tier I Cities Delhi 40,235 6.2% Mumbai 28,289 4.4% Kolkata 21,455 3.3% Hyderabad 13,179 2.0% Chennai 12,897 2.0% Bangalore 8,454 1.3% Pune 8,394 1.3% Ahmedabad 4,695 0.7% INDIA B2C: 6,48,856 Panelists across all States & UTs | Tier I, II & III city coverage | 2026 P R O F I L I N G C A P A B I L I T I E S & Q U A L I T Y S T A N D A R D S | 2 0 2 6 Gender Male, Female, Non - binary / Other Age Bands 7 brackets: 13 - 17 through 65+ Household Income 14 INR brackets in local currency Education Middle School through Doctoral Specialty Parents, Patients, Students, Car & Home Owners Employment 8 employment status categories ✓ Double Opt - In ✓ Fingerprint Check ✓ Red Herring Qs ✓ De - duplication ✓ 48 – 72 Hr TAT Ready to reach the right consumers? 6,48,856 panelists • 5 specialty segments • 7 age bands 14 HHI brackets • All Indian States & UTs • Real 2025 data GET IN TOUCH www.irbureau.com | sales@irbureau.com | 2026