DOES YOUR DOMAIN NAME HAVE AN EFFECT ON YOUR SEO? Choosing the appropriate domain name used to have a significant impact on your SEO rankings. Things are a little different today. Exact match domains (abbreviated EMD) were a significant concern. Because the keywords were directly in the domain, Google would increase your results. That alone provided legitimacy and ranking power to a website. On the surface, it seems to make sense. If you were wanting to buy a laptop and run a Google search, sites like www.buyalaptop.com or www.bestlaptopdeals.com would appear to be the top places to find Laptops for sale. Other businesses employed subdomains and subfolders to cram even more keywords into each URL in the hopes of ranking higher. To gain instant SEO effects, a site might add a page with the URL www.ablaptops.com/buy-a-laptop. Google recognised that authoritative websites required more than just a memorable domain name. Many other characteristics, such as referring sites and reputable information, were incorporated into the algorithm. The results page clearly demonstrates the importance of site content. Previously, Google would display results and highlight the terms in the title tag, which frequently contained the domain. When conducting a search for purchasing a computer, keywords in the search question are now bolded within the schema markup or piece of site content. Do Domain Names Still Matter? Absolutely. Choosing the correct domain name is an essential component of any marketing plan. You should select a domain that complements your company's branding and is not overly complicated. A URL's name isn't the only thing to think about. Companies should consider the TLD (top-level domain) component. It makes a difference whether your domain ends in.com,.org, or.computers (or any of the other thousands of options). We recommend that corporations and organisations use a.com domain because most potential clients will believe that's how your website address ends. In other words, if your domain ends in.com, it will be easier for people to find you. It is also critical that your URL is readable and professional in appearance. PPC and domain names PPC is one area where domain names may have a greater impact. If you only have a limited amount of ad space, using a keyword in the domain name may be beneficial. People who click on PPC advertisements are typically shopping for specific products rather than corporations. Local SEO results can also be improved by including the location in the domain or subdomain. For example, if someone is visiting Miami and looking for a nearby bar, citing North Miami rather than South Miami may increase the number of hits based on your location. Another example is if your domain terminates in a country-specific TLD, such as.uk or.de. If someone searches in that location, the clickthrough rate for these types of sites will most certainly be greater. Should I Rename My Domain? If you already have an exact match domain, you may be thinking if it is worthwhile to change it. Most likely not, but it depends. Companies and websites that have a strong brand and traffic do not need to alter their domain name. Building a brand takes years of effort and reputation management, and if a company is having success with it, don't modify it. Instead, concentrate your SEO efforts on creating high-quality content, establishing referral links, and obtaining positive reviews or important mentions. If your business is newer and you are just getting started, you might want to explore a change. In general, when your company expands, you may want to expand your products or services outside the keyword you used in your domain. A domain with an exact match could limit your future growth prospects. The idea is to concentrate on achieving the finest SEO results possible with techniques that go beyond keywords. It is critical to have a robust SEO strategy no matter where you are on the business longevity spectrum. We can assist your business by offering completely managed, advanced SEO services. For a free quote, please contact us immediately. We provide the most effective SEO services in Infopark Kochi.