2.Increased pushback against tech providers who attempt to monetize or frustrate consumers' ability to choose the format they would like to consume their favorite creators' content in. Example: YouTube (monetized background audio; non-liberation of auto-generated transcripts to end-users). Potentially also the emergence of new idea marketplaces that put format-fluidity at the core of their value offering. 3. In years to come, we might look back upon being forced to choose between a delivery format as anachronistic. 4. Content creators can get ahead of the curve by developing competencies across different media. They could consider leveraging the current state of affairs in the market to avail of easy win opportunities to distribute across formats. Before format-agnosticism becomes an expectation, this would be a good time for creators to operate superlatively wide distribution channels for minimal overhead.