2.Increased pushback against tech providers who attempt to monetize or frustrate consumers' ability to choose the format they would like to consume their favorite creators' content in. Example: YouTube (monetized background audio; non-liberation of auto-generated transcripts to end-users). Potentially also the emergence of new idea marketplaces that put format- fl uidity at the core of their value o ff ering. 3. In years to come, we might look back upon being forced to choose between a delivery format as anachronistic. 4. Content creators can get ahead of the curve by developing competencies across di ff erent media. They could consider leveraging the current state of a ff airs in the market to avail of easy win opportunities to distribute across formats. Before format-agnosticism becomes an expectation, this would be a good time for creators to operate superlatively wide distribution channels for minimal overhead.