Graphical Analysis This analysis uses Nielsen's 10 usability heuristics to assess the user experience of each platform focusing on interface design, error prevention, user control, and support. It highlights key strengths and weaknesses, offering insights into how intuitive, flexible, and user-friendly these platforms are for both businesses and end-users. 10 Heuristics Law FITT’S LAW This law determines the position and size of interactive elements like buttons, links, and icons. If elements are too small or far away from common interaction points, they may provide a poor user experience. HICK’S LAW According to Hick's Law, the more options a user has, the longer it takes to decide. This law is useful for evaluating menu structures and determining whether too many options causes decision fatigue or confusion. LAW OF PROXIMITY This principle explains why elements are perceived close to each other. elements positioned close together are perceived as a group or related, while those farther apart are seen as separate. LAW OF SIMILARITY This principle explains why elements are perceived close to each other. This study examines whether similar elements are combined with a competitive interface to improve user friendliness. UX Principles Gestalt’s Principles Shopify ‘Buy Now Button - The button is prominently placed and large, making it easily accessible for users to quickly add new products to their store. Zoho Inventory ‘Adjust Stock Button ’- are sizable and positioned strategically to facilitate quick access, reducing the effort required to perform frequent tasks. According to UX Principles Quick books Commerce ‘Create Invoice Button’- designed with larger clickable areas and are placed in intuitive locations to streamline user workflows. Dashboard of Shopify- The dashboard presents a simplified view with essential metrics and options, reducing cognitive load and aiding quicker decision-making. Navigation menu of Zoho Inventory- Navigation menus are organized into clear categories, allowing users to find desired functions without being overwhelmed by too many options at once. Quick books Commerce- The interface offers guided workflows with step-by-step processes, limiting the number of choices presented at each stage to facilitate easier decision-making. Shopify Product Listing- Product listings use consistent card designs with uniform spacing and alignment, leveraging the principles of similarity and proximity to enhance readability. Zoho Inventory Forms and data tables are structured with clear groupings and visual hierarchies, aiding users in processing information efficiently QuickBooks Commerce- Financial reports and dashboards utilize alignment and grouping to present related data cohesively, making complex information more digestible. Heuristic Shopify Zoho Inventory QuickBooks Commerce 1. Visibility of System Status Real-time order updates, Status indicators on dashboard Updates shown, but delay in sync with external platforms occasionally hidden in deeper menus 2. Match Between System and the Real World Uses familiar e- commerce terms Inventory can be technical steep learning curve Business-friendly language 3. User Control and Freedom Easy undo for actions like deleting products or reversing orders Limited undo , users must manually correct errors Decent backtracking options, but no global "undo" 4. Consistency and Standards Strong brand consistency standard icons and labels used Slight inconsistency across modules (e.g., Sales vs. Inventory) Generally consistent but inherits QuickBooks’ financial system metaphors 5. Error Prevention Warnings before major actions (like deleting product) Some preventive alerts, user- generated errors reduces inventory/account mismatches 6. Recognition Rather Than Recall Visual dashboard, templates, and autocomplete reduce memory load Dropdowns and hints help, though customization increases complexity Searchable menus and guided navigation help with recall 7. Flexibility and Efficiency of Use Shortcuts, bulk actions, and APIs make it power-user friendly Multiple features for power users but fewer shortcuts Efficient for accountants; bulk operations present but not as fluid 8. Aesthetic and Minimalist Design Clean, modern design with visual hierarchy Dense layout; information-heavy screens can overwhelm Neat UI but some screens are cluttered with financial data 9. Help Users Recognize, Diagnose, Recover Helpful tooltips, community forums, and support chat Limited in-app help; external documentation required Tooltips available; troubleshooting support integrated 10. Help and Documentation Strong knowledge base, tutorials, and chatbot Documentation available but not contextual In-app tips plus strong integration with Intuit’s help ecosystem Strong Brand Consistency Real Time Order Updates Shortcuts and Bulk Actions Easy undo and edit options in Product Page COLOR CODING LOW CONTRAST & READABILITY ISSUES MISSING INTERACTIVE FILTERS FOR DATA CUSTOMIZATION date range selection, limiting the time- based analysis of sales and inventory. Clear KPI metrics for instant insights. CLEAR TYPOGRAPHY NO CLEAR SAVE DRAFTS BUTTON LACK VISUAL WEIGHT, BUTTONS PLACED CLEEARLY SIMPLE, VECTOR-STYLE PRODUCT ILLUSTRATIONS BUTTONS ARE HIGHLY EMPHASIZED ORDERS HIGHLIGHTS ACCOUNTS WITH COLOR CODING NEAT UI SCREENS CARDS ARE CLUTTERED CLEAN & MINIMALIST DESIGN AI-GENERATED REPLY SUGGESTIONS PROVIDE AN ASSISTIVE FEATURE FOR CUSTOMER SUPPORT. LACK URGENCY INDICATORS