A comprehensive approach to SEO for E-Commerce Getting more and more traffic to your E-commerce store could make you rich!. That's why it needs your attention because understanding E-commerce SEO can be a lucrative decision of your and your E-commerce businesses life. So, SEO stands for search engine optimization and E-commerce SEO is the process of generating more organic traffic, especially non-paid or free traffic from sites like Google, Yahoo, and Bing to your online store. E-commerce SEO: It is the art of generating more and more organic traffic and diverting them to your online store. In 2013 research showed that only 4.8% of searchers make their way to the second page. Page three? only 1.1%. And, that number shrunk with time. Free, organic, and high converting traffic. That’s what all want, and we are going to decode this enigma with different strategies. Strategies for e-commerce SEO : There are some strategies enlisted below: Keyword research: This is the first step in an e-commerce SEO campaign. And, in order to dig out the types of keywords that most users search for. Choose the best keyword for this, you need to get an insight into the commercial intent. But avoid too difficult words, to rank upon the first page. Site architecture: E-commerce site architecture is how to manage a navigation strategy for product pages and category pages. The kernel or main way is to get the most relevant content in front of users by reducing the number of times they have to click to find it. The keyword will play a pivotal role in this play. On-page SEO: Through strategic management of keyword optimization in meta tags and content. On-page e-commerce SEO is engulfed around, to make sure that your keywords are in the right trenches. It’s just a way of ensuring Google what your page is about. Technical SEO: Keywords are not the only secret of SEO. There is a technical side as well. Which includes things like site speed, user experience, and mobile-friendliness. In the end, it is nothing but just to provide the best experiences for your users. Local SEO: It is not applicable to everyone but if you have a physical store or just want to get more local site traffic then local SEO can be used. Content marketing: Content is one of the easiest ways for your store to rank with more keywords and build more backlinks. There are some stats, ● 45% of marketers say blogging is their #1 strategy. ● 70% of people would learn about a company through an article. ● 68% of consumers feel more positive about a brand after consuming content from it. Link building: Backlinks to your website from other websites with strong domain authority ultimately help your ranks more than almost any other ranking consideration. This is named off-page SEO. It’s a bit more complicated and time-consuming. Measuring SEO success: Is SEO working or not? we can not calculate ROI immediately. There are some special signs, which are more subtle and take a longer time. Google offers two ways to track down your success. 1. One is the Google Search Console. 2. Create an SEO dashboard in your Google analytics account.