Kenzi Enright Comprehensive Portfolio 2019.pdf -

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KENZI ENRIGHT DIGITAL STRATEGIST CONTENT STRATEGY SOCIAL MEDIA DIGITAL MARKETING Developing and executing Communicating with customers Reaching new customers and content that establishes brand, across traditional and emerging re-engaging existing ones builds SEO, and leads social platforms, and leveraging through email, advertising, customers through the sales social APIs for content and affiliates, and more. funnel. features. INDEX 3: About Me 4-7: Clients 8-10: Social Media 11-12: Press Releases 13-16: Blog/Articles 17-19 Web Copy 20: Work With Me ABOUT ME Let's make your brand's voice heard. I believe that every brand has the ability to reach its goals. I'm here to help them find out how. I create brand identities that underline the quality of the services and products for their dream clients. I help brands and companies by listening to their needs and think with them. It’s a collaboration. CLIENTS HERE ARE SOME OF THE PROJECTS I'VE HANDLED *ALL RESULTS ARE RECORDED AFTER 6 MONTHS OF IMPLEMENTING STRATEGY CONTENT STRATEGY | SOCIAL MEDIA | DIGITAL EXECUTION THEMINICLASSY High-end streetwear clothing brand for children. Seen in Barneys New York, The Today Show, The Ellen DeGeneres Show, Nordstrom and more. CLIENT GOALS Increase brand awareness via content Increase social engagement & link clicks Increase revenue STRATEGY Produce all written content relating to brand, including blog posts, web copy, social media copy, and email campaign copy Create specific targeted content campaigns Amplify previously successful content trends in content execution Create an editorial calendar and content management system to increase posts and follow a more cohesive visual aesthetic RESULTS Increased link clicks by 944% Increased Facebook & Instagram reach by 208% Increased overall social media engagement by 45% Increased page and post engagement by 60% MARKET RESEARCH |CONTENT STRATEGY | SOCIAL MEDIA | BRANDING EMPOWHER An application-based, intensive summer program in Washington, D.C. designed for progressive women to promote growth. CLIENT GOALS Build a brand to support a program Increase participant enrollment Increase engagementIncrease revenue streams STRATEGY Create a multi-platform content strategy via editorial calendar to establish brand aesthetic, target audience, and messaging Produce web, email, and social copy Create/distribute email series and 6-part donation funnel Launch 2 lead-capture forms via email and social campaigns Distribute 6 interview montage videos across social RESULTS Increased average social media engagement by 205% (all platforms) Increase in general email open rates by 25% Increased donations by 53% YOY CONTENT STRATEGY | SOCIAL MEDIA | BRANDING ASPMN The American Society for Pain Management Nursing promotes optimal pain nursing care by promoting best nursing practices. CLIENT GOALS Rebrand entirety of organization Increase brand awareness and revenue streams Increase website traffic STRATEGY Produce digital content (branded content, blog, web copy, social copy) to distribute on all platforms Create editorial calendar and implement Content Management System Maintain regularly scheduled social media content and engagement with industry community Address major digital channels with targeted messaging RESULTS Increased social link clinks 440% Optimized social ad costs to 48% below industry average Increased website homepage traffic by 25% Increased social media traffic to the website by 114% Increased Facebook average monthly reach by 560% SOCIAL MEDIA CURATED GRID FEEDS SOCIAL POST FORMATS ASPMN EMPOWHER LEASHLESS LAB CURATED GRIDS & POST VISUALS These curated I nstagram gri ds were created to tel l a story and communi cate an aestheti c. Posts i ncl ude (for whi ch I created/sourced): Desi gned Graphi cs Product Photography Desi gned Quote Graphi cs I ndustry-l evel Stock Photos I nfl uencer Photos THEMINICLASSY Gi veaway Campai gns LEASHLESS LAB: SOCIAL & VISUAL ELEMENTS MULTI-PLATFORM DESIGNED GRAPHIC PRODUCT GIVEAWAY CAMPAIGN: Designed to bring cohesiveness PHOTOGRAPHY Cross-promoted campaign to brand aesthetic and social Official product photo used on between 4 brands within the posts and to diversify visual website, across digital., and in competitive landscape. content. print. PRESS RELEASES OFFICIAL PRESS RELEASE SAMPLES PRESS RELEASE SAMPLES BLOG/ARTICLES WRITING SAMPLES BLOG/ARTICLE SAMPLE BLOG/ARTICLE SAMPLE BLOG/ARTICLE SAMPLE VERIZON CONNECT Fleet management blog. I wrote over 40 articles about fleet management and transportation after researching. I had no prior knowledge of the industry but relied on and succeeded with market and industry research. WEB COPY CURATED CONTENT FOR BRAND/CLIENT WEBSITES WEB COPY SAMPLE WEB COPY SAMPLE LET'S WORK TOGETHER Let's give your brand a voice! EMAIL: mackenzienright@gmail.com