CONTENT STRATEGY KENZI ENRIGHT Developing and executing content that establishes brand, builds SEO, and leads customers through the sales funnel. SOCIAL MEDIA Communicating with customers across traditional and emerging social platforms, and leveraging social APIs for content and features. DIGITAL MARKETING Reaching new customers and re-engaging existing ones through email, advertising, affiliates, and more. DIGITAL STRATEGIST INDEX 3: About Me 4-7: Clients 8-10: Social Media 11-12: Press Releases 13-16: Blog/Articles 17-19 Web Copy 20: Work With Me ABOUT ME Let's make your brand's voice heard. I believe that every brand has the ability to reach its goals. I'm here to help them find out how. I create brand identities that underline the quality of the services and products for their dream clients. I help brands and companies by listening to their needs and think with them. It’s a collaboration. CLIENTS HERE ARE SOME OF THE PROJECTS I'VE HANDLED *ALL RESULTS ARE RECORDED AFTER 6 MONTHS OF IMPLEMENTING STRATEGY CONTENT STRATEGY | SOCIAL MEDIA | DIGITAL EXECUTION THEMINICLASSY CLIENT GOALS Increase brand awareness via content Increase social engagement & link clicks Increase revenue STRATEGY Produce all written content relating to brand, including blog posts, web copy, social media copy, and email campaign copy Create specific targeted content campaigns Amplify previously successful content trends in content execution Create an editorial calendar and content management system to increase posts and follow a more cohesive visual aesthetic High-end streetwear clothing brand for children. Seen in Barneys New York, The Today Show, The Ellen DeGeneres Show, Nordstrom and more. RESULTS Increased link clicks by 944% Increased Facebook & Instagram reach by 208% Increased overall social media engagement by 45% Increased page and post engagement by 60% EMPOWHER CLIENT GOALS Build a brand to support a program Increase participant enrollment Increase engagementIncrease revenue streams STRATEGY Create a multi-platform content strategy via editorial calendar to establish brand aesthetic, target audience, and messaging Produce web, email, and social copy Create/distribute email series and 6-part donation funnel Launch 2 lead-capture forms via email and social campaigns Distribute 6 interview montage videos across social An application-based, intensive summer program in Washington, D.C. designed for progressive women to promote growth. RESULTS Increased average social media engagement by 205% (all platforms) Increase in general email open rates by 25% Increased donations by 53% YOY MARKET RESEARCH |CONTENT STRATEGY | SOCIAL MEDIA | BRANDING ASPMN CLIENT GOALS Rebrand entirety of organization Increase brand awareness and revenue streams Increase website traffic STRATEGY Produce digital content (branded content, blog, web copy, social copy) to distribute on all platforms Create editorial calendar and implement Content Management System Maintain regularly scheduled social media content and engagement with industry community Address major digital channels with targeted messaging The American Society for Pain Management Nursing promotes optimal pain nursing care by promoting best nursing practices. RESULTS Increased social link clinks 440% Optimized social ad costs to 48% below industry average Increased website homepage traffic by 25% Increased social media traffic to the website by 114% Increased Facebook average monthly reach by 560% CONTENT STRATEGY | SOCIAL MEDIA | BRANDING SOCIAL MEDIA CURATED GRID FEEDS SOCIAL POST FORMATS CURATED GRIDS & POST VISUALS These curated I nstagram gri ds were created to tel l a story and communi cate an aestheti c. Posts i ncl ude (for whi ch I created/sourced): Desi gned Graphi cs Product Photography Desi gned Quote Graphi cs I ndustry-l evel Stock Photos I nfl uencer Photos Gi veaway Campai gns ASPMN EMPOWHER LEASHLESS LAB THEMINICLASSY MULTI-PLATFORM GIVEAWAY CAMPAIGN: LEASHLESS LAB: SOCIAL & VISUAL ELEMENTS Cross-promoted campaign between 4 brands within the competitive landscape. DESIGNED GRAPHIC Designed to bring cohesiveness to brand aesthetic and social posts and to diversify visual content. PRODUCT PHOTOGRAPHY Official product photo used on website, across digital., and in print. PRESS RELEASES OFFICIAL PRESS RELEASE SAMPLES PRESS RELEASE SAMPLES BLOG/ARTICLES WRITING SAMPLES BLOG/ARTICLE SAMPLE BLOG/ARTICLE SAMPLE BLOG/ARTICLE SAMPLE VERIZON CONNECT Fleet management blog. I wrote over 40 articles about fleet management and transportation after researching. I had no prior knowledge of the industry but relied on and succeeded with market and industry research. WEB COPY CURATED CONTENT FOR BRAND/CLIENT WEBSITES WEB COPY SAMPLE WEB COPY SAMPLE LET'S WORK TOGETHER Let's give your brand a voice! EMAIL : mackenzienright@gmail.com