©2023 New Age (Pty) Ltd. Strictly no reproduction, copying or exhibition of this document without the prior approval. A B-BBEE Level 1 (100% Black Ownership) Company. EM POWE R I N G THE YOUTH THROUG H MUS IC AN D CULTUR E BRANDS MEDIA PLACEMENT RATE CARD DO NOT SHARE WITH PERSONS UNDER THE AGE OF 18. The {Yo. is an annual event that celebrates the RICH HERITAGE & YOUTHFULNESS of South Africa, particularly the vibrant music, dance and creative culture of the PMB region. This festival seeks to PROMOTE AND EMPOWER YOUNG PEOPLE by creating opportunities for them to showcase their talents on display and on stage and to vibe/ connect with professionals in the music/creative arts industry. This festival will take place on June 16, 2023 , in Pietermaritzburg GO LDE N HOR SE C AS INO THE WHAT what? DO NOT SHARE WITH PERSONS UNDER THE AGE OF 18. ©2023 New Age (Pty) Ltd. Strictly no reproduction, copying or exhibition of this document without the prior approval. Artist & sponsorship variation subject to change due to the brand mix type of the event - changes to be communicated accordingly. Age range : 18 - 60 years Location : Pietermaritzburg , KwaZulu-Natal (not limited to other provincial penetration) Estimated size demography : ± 1200 Consumers Focus touchpoint(s) : Paid ads, organic ads, story posts, word- of-mouth, physical print collateral Social Media Platforms : The “Ideal consumer” breakdown : A person who enjoys good food, vibes and multiple ranges of drinks. Lifestyle is an important interest of this consumer type. This person would also essentially use social media often, therefore creates a lot of content (to note for what kind of brand aesthetics brands can use to leverage this kind of consumer for brand exposure). WHO IS THE TARGET AUDIENCE ±18K FOLLOW ING ©2023 New Age (Pty) Ltd. Strictly no reproduction, copying or exhibition of this document without the prior approval. target ±18K FO L LOWING A B-BBEE Level 1 (100% Black Ownership) Company. ©2023 New Age (Pty) Ltd. Strictly no reproduction, copying or exhibition of this document without the prior approval. A B-BBEE Level 1 (100% Black Ownership) Company. THE A ISTS WHO INSPIRE AS WEL L AS 30 OF THE MOST UPCO MING YOUNG DJ ’S I N K Z N artists DO NOT SHARE WITH PERSONS UNDER THE AGE OF 18. BRONZE Tiers SPONSOR SILVER GOLD PLEASE NOTE THAT ARTWORK AND MARKETING COLLATERAL FOR YOUR BRAND MUST BE BROUGHT AND SET UP BY YOUR DEDICATED TEAM FROM THE 15/06/23. FOR ANY QUERIES REGARDING PLACEMENT OF MEDIA AND SPACE OR SPECIFIC REQUIREMENTS AROUND YOUR BRAND BASED ON THE ABOVE PACKAGES, PLEASE CONTACT: (079) 276-4957 OR EMAIL BOOKINGS@NAEVENTS.CO.ZA - VIP Passes x2. - X1 *bottle selection + 2 dash - X2 Entrance Banners. - X2 Key Area media placements - Banners. - X1 sponsorship shout out on event page. - X3 Brand page tag. - VIP Passes x4. - X1 *bottle selection + 4 dash + x1 choice of *ciders - 4 seater table. - X4 Entrance media set up. - X5 Key Area media placements. - X3 sponsorship shout out on event page with brand specific supporting content. - X1 sponsorship mention on radio (through media partner) - X6 Brand page tags. R50 000,00 - VIP Passes x6. - X2 *bottle selection + 6 dash + x2 choice of *ciders - 6 - 8 seater lounge. - X6 Entrance placements. - X10 Key Area media placements. - Major sponsor post shoutout every week on the event page with brand specific supporting content. - X2 sponsor mention on radio (through media partner) - X1 on stage sponsor mention, LIVE. - X10 Brand page tags. DO NOT SHARE WITH PERSONS UNDER THE AGE OF 18. ©2023 New Age (Pty) Ltd. Strictly no reproduction, copying or exhibition of this document without the prior approval. Artist & sponsorship variation subject to change due to the brand mix type of the event - changes to be communicated accordingly. R30 000,00 R10 000,00 PARKING BAY 1 PARKING BAY 2 MAIN ENTRANCE ENT RANCE PL AC E M ENT K EY A R E A 1 K E Y AR E A 2 THE ME D I A P L AC E M E N T K E Y Bronze Silver Gold Partner Placement Event Media G UI DA N C E & R ECO M M E N DAT I O NS - The entrance is where brands can make a strong impact with the consumer as it experiences not only event tra ffi c but entering the Golden Horse Casino. - Each sponsor tier can choose which key area they would like to place in based on the amount of placements they choose from a package perspective. - Your artwork needs to be bright and bold as it is an outdoor event. - For car sponsors, you will be allowed the following for the car showcase: Tier Bronze: x2 Cars on show Tier Silver: x4 Cars on show Tier Gold: x6 Cars on show space GE NE RA L A R EA V IP AR EA STAG E K EY AR E A 3 KEY A R EA 4 KE Y AR E A 5 BAR 1 BAR 2 STA L L 1 STA LL 2 STA L L 3 STALL 4 STA LL 5 STAL L 8 STA L L 7 STA LL 6 TO I L E TS BAR 3 VI P M AI N ENTR ANCE M A I N EVENT E N T R A N CE G E T YO UR BRA ND SEE N Please Make Direct Deposit Payable To: NEW AGE EVENTS MANAGEMENT GROUP (PTY) LTD FIRST NATIONAL BANK ( FNB ) BRANCH: BANK STREET 095 BRANCH CODE. 220825 ACCOUNT NO. 63052334273 PL EAS E NOT E : IT I S A F IR ST COM E, F IR ST SERVE BAS IS F R OM A SPACE BOOK IN G P E RS P E C T IV E . A S PACE I S O NLY BO O K ED I F T H E FU LL SP O N SOR SHI P PAC KAGE A M OU NT IS PA I D. A PR OO F O F PAYME NT HAS TO B E S E N T TO B OOK I N G S@ N AE VE N TS.CO. Z A FOR CO NF IR M ATI ON O F YO UR BOOK IN G . NO PA RT- BO OK I N GS A L LOWE D. W E DO NOT ACC EPT PAY M EN TS A F TE R THE 8 T H O F JU N E 202 3. W E DO NOT ACC E P T C H E Q UE S. ©2023 New Age (Pty) Ltd. Strictly no reproduction, copying or exhibition of this document without the prior approval. Artist & sponsorship variation subject to change due to the brand mix type of the event - changes to be communicated accordingly. DO NOT SHARE WITH PERSONS UNDER THE AGE OF 18.