SaaSLeads.io Academy Prospectus Class of 2021 WWW.SAASLEADS.IO 2 Hello Hi, I'm Will, the CEO and founder of SaaSLeads.io. I started this business because I love the sales profession. Sales gives you a career, it gives you purpose. If you're successful It enables you to do anything you want in life. I wanted to pay that forward. Training people to be superstar Sales professionals is what gets me out of bed in the morning. Seeing Sales Reps book their first meetings through to seeing them start successful careers is incredibly rewarding. My proudest moments are seeing Academy students get hired, appear on top of global leaderboards and as guests on podcasts. There is so much to the sales profession. It involves curiosity, problem solving, hard work, humility, drive, determination and teamwork. Sales is a role that is very much in demand in the tech industry. However, to be the best requires a set of skills that schools don’t teach and a top mindset to match. Those skills are what you will learn at the SaaSLeads.io Academy, whilst getting awesome experience, and if you're successful, a great job at the end of it. So for those who are willing to work hard, take the challenge and embark upon one of the most exciting careers out there read on... Will Koning Founder & CEO My proudest moments are seeing Academy students get hired, appear on top of global leaderboards and as guests on podcasts Will Koning “ ” WWW.SAASLEADS.IO 3 What is the SaaSLeads.io Academy ? Our Academy is a career accelerator programme that will kickstart your career in the tech sales industry as a Sales Development Representative (SDR). SDRs are a core part of Business Development at disruptive tech companies across the world. As an SDR, you would have the vital role of generating corporate opportunities through outreach. In essence, you are the face of the company. With us, you will gain real-world startup experience, unrivalled vocational training, and the opportunity for full time employment. This isn’t a recruitment service – it’s a career accelerator programme. The programme will give you an exciting start to a career in tech and a myriad of opportunities for career growth. You will be trained to have a deep and thorough understanding of tech sales. For the right person, it will land you a job with a baseline starting salary of £30K, commissions and a clear pathway to a career for life. But the rewards go far beyond financial. The best tech startups – and the most successful sales reps – are driven by purpose and mission. Sure this is about securing your dream job, but we’re building a better world while doing it. 4 WWW.SAASLEADS.IO Our Team There to support and bring out the best in you Will Koning Co-Founder and CEO Chris Ritson Co-Founder and COO Laith Azzee SDR Team Lead & Coach Torren Iveson SDR Team Lead & Coach Trevyn Rayner-Canham Onboarding & Product Executive Crumble Senior Development Dog Ezana Haddis Chief of Staff WWW.SAASLEADS.IO 5 Month 1 Learn the fundamentals of sales and the role of an SDR... Month 2 Experience and demonstrate skills learnt in a safe environment... Graduation! The Syllabus Designed to make you an exceptional SDR “I picked up new skills in research and presentation. I always wanted to learn those skills, because you can apply them to anything.” Chris Noble SDR at Nylas and SaaSLeads.io Graduate Week 1 Introduction to sales, cadences and tooling Week 3 How to be effective on the phone Week 4 How to build effective, impactful emails Week 2 Prospecting, prioritisation and pain Week 7 How to manage a perfect pipeline Week 6 How to master objection handling Week 5 How to present and sell on social Week 8 Sales demonstration and certification Week 12 Transition into the world of work Weeks 10 & 11 Getting ready for the world of work Week 9 How to use video and other media channels Month 3 Understand the role of new media and show what you can do for real... 6 WWW.SAASLEADS.IO The Benefits Real-world experience, training and skills Earn whilst you learn As you will be working for a real company you will be paid a base salary plus commission for each qualified meeting that you book. Knowledge development and certification In a controlled and safe environment our syllabus will give you the skills and knowledge to thrive in your career. You will also receive a recognised certification upon graduating. Skills application and network building Applying the skills you learn in the Academy, you will work for an awesome tech company to bring in real opportunities for them and develop your professional network of contacts. Future job opportunities Upon graduating via SaaSLeads.io Alumni. network, you will have the opportunity to connect with employers who are actively recruiting for SDRs and land full time role. 7 WWW.SAASLEADS.IO Learn from the best Thought leaders to supercharge your training We host weekly guest speakers so that you can get inspired by and learn from the best. We are the only tech sales academy which utilises its network of eminent sales professionals to pass on their knowledge and advice to the next generation of SDRs. 7 WWW.SAASLEADS.IO WWW.SAASLEADS.IO 8 Our Guest Speakers have included... Morgan J Ingram Director of Sales Execution and Evolution at JB Sales Training Larry Long Jr Director of Collegiate Sales at Teamworks Tom Boston SDR at SalesLoft and online personality Aaron Evans Global Director of Sales Enablement at GlobalData Plc Ben Riall Author of Pillars of an Elite Sales Career Ollie Sharpe EMEA VP of Revenue at SalesLoft Ellie Twigger Enterprise Sales Development Representative at SalesLoft Aaron Baker Senior Account Development Representative at Kleene.ai Chris Ritson Global Sales Leader at Tessian Jack Neicho EMEA Account Executive at SalesLoft Will Gay Business Development Manager at Cognism Harry Monkhouse UK&I Sales Development Representative Team Lead at Datto Ollie Norman Enterprise Sales Development Representative at SalesLoft Wesley Amos Senior Account Development Representative at Kleene.ai Neil Bhuiyan Managing Director and Founder at Happyselling.io WWW.SAASLEADS.IO 9 Work at Disruptive Tech Companies “SaaSLeads understood our business model and gave our SDRs the appropriate skills. They’re also great at keeping SDRs motivated and instilling in them the values and knowledge needed to succeed.” Tomas Kuzmickas UK & EU Sales Leader, Nylas 10 WWW.SAASLEADS.IO What our Graduates say Chris Noble SDR at Nylas My coach was amazing and really hands on, you get a lot of time individually and the training is very personalised. “ ” Jesse Milligan SDR at CloudApps SaaSleads provided me with the perfect skill set necessary to join the lucrative tech industry. Remi Aridegbe SDR at Truevo The SaasLeads Academy is a great program for self-motivated graduates looking for a future in sales. “ ” “ ” 11 WWW.SAASLEADS.IO Charmian Chan SDR at ultimate.ai Saasleads is a great space for learning and growth. I’ve never experienced a culture and team that fosters continuous guidance and upwards mobility. “ ” Raoul Zaat SDR at Hivemind SaaSLeads was the challenge I had been looking for. It was the ideal platform to begin my career and I couldn't recommend it enough. Thomas Hamilton SDR at Hivemind The SaasLeads Academy was not only a fantastic learning experience it was a great opportunity to network with my peers and seasoned sales pros. “ ” “ ” 12 WWW.SAASLEADS.IO Tomas Kuzmickas UK and EU Sales Leader Nylas What our Clients say Denny Armstrong Global Director of BD Cloud Elements What I liked best is that they cover the art and science of sales that is essential for success We consider Will & SaaSleads.io to be a great asset to Cloud Elements, I wouldn't hesitate to recommend “ ” “ ” Andy McDonald CRO CloudApps SaaSLeads very quickly identified someone with the right skillset and tenacity to put on our account. “ ” WWW.SAASLEADS.IO 13 Next Steps Interested in finding out more? This is just the tip of the iceberg, there is lots more to find out about the SaaSLeads.io Academy. Don’t miss out, visit saasleads.io to learn more. If you would like to join the Academy team, simply complete the application page. We will then screen your application and you will receive an email notifying you whether you are through to the next stage, which is a preliminary phone call interview to get to know you, your background and your aspirations. Should you be successful, we will set you a task to complete for the final stage of the recruitment process, which is a video call to review your output from the task and have further discussions about whether you would be a good fit for the Academy. The kind of individuals we are looking for have these qualities: ● Have a keen interest in technology ● A desire for a career in Tech sales and commercial roles ● Have a high level of curiosity and emotional intelligence ● Are people orientated ● Prepared to go the extra mile ● Are happy to work remotely