ANGELINA SARYCHEVA Head of Content & Communications in HealthTech e x p e r i e n c e Oct 2022 - Present, Geleen, Limburg, NetherlandC Oct 2019 - Oct 2022, Los Angeles/Wilmington, US- Nov 2016 - Oct 2018, Amsterdam, NetherlandC e d u c at i o n 2016, Rotterdam, Netherlands 2015, Moscow, Russia Head of Product Content & Lead Web Editor @ Dephion B.V. Product content and media strategy development for a B2C health app focused on better slee¬ Coordinating campaigns in line with brand’s voice and working with client requestC Creating UX and user communication journey logic for the solutio Working closely with the dev team on new features, UX and content system improvementC Writing articles, producing videos, designing interactive formats and crafting programs for client requests together with in-house art team ́ Recruiting, leading and providing feedback to a team of 20 freelance content writerC Overviewing localisation processes for 4 different markets Head of Content & Communications @ The Coach App Building and executing content & communication strategy for in-app digital magazine, web, social media & affiliate prograg Setting brand’s tone of voice in both visuals and texts across all platformC Hunting partners, influencers and affiliates for a variety of communication activities, expertise and suppor Ensuring quality by writing, reviewing and editing content in app’s feed, on social media & within the produc Managing all content production operations from pre-production to CMS uploads and budgetin Searching for experts on health, fitness and nutrition to produce video courses and campaigns all over the world ́ Recruiting and managing a team of 150 freelancers, 10 full-time employees & 30 in-house affiliateC Leading influencers program and crafting social media activations Creative Video Producer @ Zoom.In. BV Recruiting, maintaining contact, outsourcing shoots and invoicing a network of 3000 filmmakers around the worl Sourcing new stories and contacting potential characters for 7 video magazines ́ Writing pre-productions and story-boards for the approved storieC Organising shoots from A to \ Transcribing, translating and localising the footag» Editorial scriptwriting and following the post-production Master of Arts in Media Studies Erasmus University Rotterdam Bachelor of Political Science National Research University Higher School of Economics angesarycheva@gmail.com S k ills : Project Managemen t Content Operations CMS managemen t Strategic Content Plannin g UX Writing & Copywritin g I nfluencer Relations Writing & Editin g Managing & Leading Teams Tone of V oice Creatio n Creative V ideo Productio n Line V ideo Productio n Storytelling & Story-Huntin g Content Analytics Content Marketin g Social Media Managemen t D eep K nowledge of Wellness & F itness Trends Tools & Technolo g ies : MS Office & iWor k F igm a Adobe Creative Sui t Amplitude Analytics J ira Agil e CM S Lan g ua g es : English Russia n F rench D utc h Spanis h Certificates : Certified Personal Trainer (I SSA, 2021 ) F ilm Editing ( Moscow F ilm School, 2018 ) Photographic Studio Lighting ( Higher School of Photography, 2018 ) Y ouTube Content Ownership ( Google Academy for Ads, 2018 )