Jolim Jonathan Lim’s Portfolio 20 0 7 -20 1 5 Yellowasp • Netbooster Asia • Group M MAN I L A, P H I L I P P I N E S I started my career as a Digital Designer for a web design consultancy called Yellowasp - working mostly with web banners (flash) for brands mostly based in France, then started pitching to local companies with their marketing sister company Netbooster Asia. Things started to come up when we won a major account - Axe from Unilever Philippines and in the next year Globe Telecoms - Globe Tattoo. I became the Studio Team Lead as It brings up a lot of Unilever brands in the process. Yellowasp and Netbooster were acquired by GroupM in late 2012 Accounts: Unilever Ph - Axe, Lipton, McCormick Globe Telecoms Del Monte Philippines I translate abstract ideas into simple, beautiful and easy to understand (or use) visual design (and interface). 20 1 5 - 20 1 7 GREY • TripleTwo D OHA, QATAR As the Sr. Creative Designer for GREY, I worked with a lot of creative pitches for fitness accounts, tourism and government agencies. The main account on my stint here is Barwa Bank. Only work for 6 months here, as they need to downsize after they lost their most significant account - Qatar Rail. TripleTwo is a bouti q ue ad agency - They are the agency that won the Q atar Rail account when I took the Sr. Digital Designer role. The railway system during this time is still under construction, so most of our communications are about public information campaigns Q atar Airways took on board with us also, where I worked with QR Cargo campaigns and digital creative pitches. 20 1 7 • • • The O ddle Company S I N G APOR E My role in Oddle has been a mix of U X, UI and Advertising Design - where I help launch product features like Shop Editor , O ddle Pass , and O ddle Reserve. B ecause of my advertising background, I was also a creative consultant for direction and execution for Oddle Eats communications. During the Covid lockdown, I lead a team of marketing designers to optimise their work fl ow in delivering and producing banners for over 100+ merchants. W hile also launching seasonal campaigns for O ddle Eats during CNY and Mooncake festival. + 6 5 915 6 6 773 dribbble.com /j olim instragram.com /j olim.ph Jolim ODDL E Oddle Website Oddle Eats App Managed Marketing Service AG E N CY WOR K Qatar Rail Qatar Airways Barwa Group FMCG Collection Oddle Website UI Design Art Direction Prototyping What is Oddle Oddle is a platform built to empower restaurants to take charge of their future. Using Oddle’ system, restarurants can sell online, activate and retain their customer data in an omni-channel world. They offer sales channel for delivery and take-away, reservations, and dine-in ordering. Design Rationale Real merchants, real product shots, real data with successful results and elevate the brand using the new brand guidelines to pave the way for the future of this new identity. Crafting the visuals based on this principle creates a cohesive, consistent theme, look and feel for the whole website. My task is to ensure that this new branding is translated and expressed in the best quality that denotes the innovativeness of Oddle’s products and services.` Visit the website Jolim ODDL E Oddle Website Oddle Eats App Managed Marketing Service AG E N CY WOR K Qatar Rail Qatar Airways Barwa Bank FMCG Collection Oddle Eats App UI Design UX Design Art Direction Oddle Eats is Oddle’s Food Discovery Platform - a marketing and sales channel to help connect food makers to food lovers. Mission The app will improve the post-order experience in tracking their orders through push notifications. This will also enhance the checkout process between each Oddle shop, as they don’t have to log in every time a session end on a web browser. Design Rationale Visuals denote authentic human emotions, great food shots, clean and sophisticated use of white space and fonts that speak to the quality of the app's curated restaurants, recommendations and well-written editorial content. Try the App Jolim ODDL E Oddle Website Oddle Eats App Managed Marketing Service AG E N CY WOR K Qatar Rail Qatar Airways Barwa Group FMCG Collection Managed Marketing Service 1 of 2 Creative Direction File Management Advertising Design This value-added service helps Oddle restaurant partners with their digital presence through social media and email marketing, strategy, creatives, and SEO. I managed 4 marketing designers during my stint as Design Lead for Managed Marketing Service we’re we design social media ad campaigns for Oddle restaurant partners. Through team alignment and sync-ups - I helped them devise a system for file management that will work for over 100+ merchants that avail of this service. This includes Folder Management, File naming, Production tools, and Design Evaluation. Brand > Project > Application Mother Brand Folder Brand Folder Project Folder Date: T his date format w ill help u s qu ic k l y b ro w se the latest fi le by seeing the month & date on Mac OS fi le naming tr u ncation ( File ...09 22 ( 1 ). psd ) 01*-FBPost-MothersDay-Jollibee_YYYY-MMDD(1).psd Angle Nu m b er File Naming S pecs ( FBPost , FBCaro u sel , ,E DM etc .) Projec t N ame Brand V ersion Jolim ODDL E Oddle Website Oddle Eats App Managed Marketing Service AG E N CY WOR K Qatar Rail Qatar Airways Barwa Group FMCG Collection Managed Marketing Service Design Showcase 2 of 2 Creative Direction File Management Advertising Design For our key accounts without brand guidelines, we create a simple mood board to document their brand colours, fonts used, style of photography, current social media posting and design references that spark inspiration and fit the look and feel of the brand. Jolim ODDL E Oddle Website Oddle Eats App Managed Marketing Service AG E N CY WOR K Qatar Rail | Public Information | Metro Art Qatar Airways Barwa Group FMCG Collection Qatar Rail Public Information 1 of 3 Art Direction Graphic Design Brief The objective of the campaign is to Increase awareness of Qatar Rail and its projects and inform the public of key milestones in a project's progress. The campaign should create buzz, and excite the nation as Qatar fulfils its vision. Design Rationale F or these teaser ads - we use the streak of light on the actual city route of the L RT and Tram. This is when news that the designs of these trains are about to be unveiled As a designer and co - art director of this campaign, we compose a visual making sure that it shows the landmark of this route - The B uj D oah tower and the L usail Towers. Jolim ODDL E Oddle Website Oddle Eats App Managed Marketing Service AG E N CY WOR K Qatar Rail | Public Information | Metro Art Qatar Airways Barwa Group FMCG Collection Qatar Rail Public Information 2 of 3 Art Direction Graphic Design Result 65% of respondents got to know about Qatar Rail projects through our social media and newspaper advertisements. Doha Metro advertising recall is as high as 60% for OOH and newspapers. 15% more press coverage and 32 more articles on local media vs. 2015 T rain Reveal L aunch Ads T his is the fi rst time an of fi cial L R T and T ram designs are unveil to the public | Creative D irector : Rafaelle C esaro Associate Creative D irector : N ishant S ha Arabic Copywriter : N aser Al -K halaileh Graphic D esign and Art D irection : J onathan L im ( me ) Jolim ODDL E Oddle Website Oddle Eats App Managed Marketing Service AG E N CY WOR K Qatar Rail | Public Information | Metro Art Qatar Airways Barwa Group FMCG Collection Qatar Rail Metro Art 3 of 3 Art Direction Digital Illustrations Brief Qatar Rail and Qatar Fine Arts Society organized an art festival event in Katara where local artists take on-site paintings of their interpretation of the upcoming metro in the country. Design Rationale T he creative process involve in this when I start e x ploring for design inspiration ( without pun intended ) is abstract. B ut as I went through design e x ploration , the idea of using the art movement hits right for me and my creative team in working for this campaign T he Metro interpretation in C ubism style , Pop-Art , and Surrealism was done in pen and pencil to sketch the idea and turn it into a vector using Adobe Illustrator. Creative D irector : Rafaelle C esaro Associate Creative D irector : N ishant Sha Arabic Copywriter : N aser Al-Khalaile h Art D irection (P ictograms ): J awad G hraye b Graphic D esign and Art D irection : J onathan L im ( me ) Jolim ODDL E Oddle Website Oddle Eats App Managed Marketing Service AG E N CY WOR K Qatar Rail Qatar Airways | Destination | myDestination App Barwa Group FMCG Collection Qatar Airways - Destination Graphic Design Presentation Design Pitch Communication Objective To increase awareness of the Qatar Airways offering of its global network and over 150 destinations in a truly engaging and captivating way. Design Rationale W e have a chance to inspire people to go places. B ut more importantly , we strategically have the opportunity to give another dimension to travel by being less about simply the destination and more about the e x perience. Make Traveling More Personal. B y using an epic picture of a distant landscape , we instil a sense of wanderlust within the reader. A small bo x reading “Y ou C ould B e H ere ” amidst the image places the reader at the heart of it and encourages them to e x plore. To e x perience true immersion. Jolim ODDL E Oddle Website Oddle Eats App Managed Marketing Service AG E N CY WOR K Qatar Rail Qatar Airways | Destination | myDestination App Barwa Group FMCG Collection Qatar Airways - myDestination App Art Direction UI Design Prototype Pitch Overview Before making this investment, travellers are taking time to research all the possibilities. Over 40% of travellers say they bounce back and forth between dreaming about and planning their next trip. When first thinking about a personal trip, 1 in 3 travellers says they haven’t typically decided on a specific destination. With this web app, we can help this decision-making by filtering the criteria they are looking for - the search result comes with real Qatar Airways data where they can book a flight right into the web app. This is part of the Qatar Airways Destination creative pitch campaign. Watch the Web App Creative D irector : J ulien G illet English Copywriter : C al S inclai r Arabic Copywriter : N aser Al- K halaileh Art D irection (P rint ): J awad G hraye b D esign and Art D irection (D igital ): J onathan L im ( me ) Jolim ODDL E Oddle Website Oddle Eats App Managed Marketing Service AG E N CY WOR K Qatar Rail Qatar Airways Barwa Group FMCG Collection Barwa Group - Annual Report Art Direction Graphic Design Print Overview Taking inspiration from Barwa’s wave and star corporate logo, I created this combination of geometric and surreal design elements that merged into their traditional Islamic architecture. This is for their 2015 Barwa Bank Annual Report. Creative Director English Copywriter Arabic Copywriter Art Direction &Graphic Design: Jonathan Lim (me) View online Jolim ODDL E Oddle Website Oddle Eats App Managed Marketing Service AG E N CY WOR K Qatar Rail Qatar Airways Barwa Group FMCG Collection FMCG Collection UI Design Digital Design Social Media Samples of different Unilever projects that I worked with during my Studio Lead - Digital Designer role in Group M - Movent. View the PDF Education 2003 2007 University of Santo Tomas Bachelor of Fine Arts - Advertising Jolim Jonathan Lim Connect +65 9156 6773 +63 945 162 2773 jolim@duck.com dribbble.com/jolim instragram.com/jolim.ph The Oddle Company UI/UX Designer Singapore | 2017 OCT •• Working for Oddle, Oddle Restaurant Partners, and Oddle Eats. Development, design, and maintaining the design systems. Art direction of the visual appearance for new product features and enhancements. Provides input and feedback in product development, determining that each pixel was developed and designed according to specifications. Art direction for Oddle Eats, and its restaurant partner's social media creatives. Creation of reusable design templates for account managers to use for online and offline collateral needs. Prepare specifications, production, and liaise with suppliers for marketing collateral production. Products/Features Launched: Oddle Eats App, Oddle Website Revamp, Shop Editor, Oddle Reserve, Oddle Marketing Design Workflow TripleTwo Sr. Digital Designer Q a t ar | 201 6 JAN • 2017 OCT I deate, execute and direct visual and digital concepts and graphics to meet client briefs and expectations, ensuring high- q uality design work during all processes to final art and production. C lients: Q atar Airways, Q atar Rail GREY Sr. C reative Designer Q a t ar | 201 5 S EP • 201 6 JAN Conceptuali z ation and execution of ideas with I llustrator, Photoshop, I nDesign and other software that are suitable for certain projects or campaigns. Development of storyboards, presentations, and ideation. C lients : Barwa G roup G ro u p M Studio Team Lead Ph i l ippine s | 2007 DE C • 201 5 S EP Design collaboration with G roupM agencies for creative pitch and studio re q uirements. Manage studio team workloads, costings, project timeline and man-hours q uotation for projects and job order re q uests from Digital Producers and Account Managers. C lients: U nilever Philippines, G lobe T elecoms