How Critical Is UI/UX Design for Your Company? The average user abandons a website in 10-20 seconds. More than 28% of people uninstall an app within two days of installing it. After reading the depressing statistics, you're probably wondering, "Why?" Researchers asked the same question and discovered that poor UI/UX design (User interface/user experience design) is the most common reason why people abandon a website or app. The most important aspect of a business, UI/UX, has the power to make or break your brand. Unfortunately, UI/UX is frequently undervalued, and many businesses suffer as a result in terms of user engagement and website traffic. Don't let your company suffer the same fate. Enquire now for choosing a creative custom UI/UX development agency Here are some of the reasons why a good UI/UX is critical for your business: Increased Customer Satisfaction as a Result of Excellent UI/UX Users will leave your website or app if the UI/UX is poor. It only leads to poor customer satisfaction. An interactive UI/UX, on the other hand, keeps users engaged and customers satisfied. It also raises the rate of return on investment (ROI). That is why it is critical to ensure high UI/UX quality. Users Remain Addicted to an Interactive UI/UX Humans have an attention span of only 8 seconds, according to a Microsoft study published in Time magazine. This means that users can only focus on your website/app for 8 seconds. They either stay or leave after that. The decision to explore or abandon your website or mobile app is now entirely dependent on the UI/UX of your website or mobile app. If these users like the UI/UX and find the information they seek, they will stay for a few minutes or even hours. As a result, your company should prioritize providing useful information as well as an interactive user experience. Good UI/UX Aids in the Establishment of Your Brand's Reputation The first impression is the most lasting. Did you know that over 75% of users base their purchasing decisions on color? This means that if your app or website's color is unappealing, more than half of Internet users will abandon it. As a result, you must exercise caution when designing the user experience of your app/website. You must conduct research to determine which elements your users prefer and which they dislike, and then design the user experience accordingly. This will keep you from making critical UI/UX mistakes and will help you establish your market reputation. This is especially useful if you are a small business. A flawless and interactive UI/UX can aid in the establishment of your brand's market reputation. You Get More Traffic When You Have a Great UI/UX IT is a competitive industry. There are over a hundred companies that provide the same products and services. How will you distinguish yourself? What steps will you take to ensure that users pay attention to your website/app? This is where the UI/UX comes into play. A great UI/UX always keeps users coming back. Nothing can stop them from navigating to the predetermined target and becoming valuable customers if your website/app is brilliantly designed and the user experience is spectacular. As a result, it is your responsibility, as well as the UI/UX Developers', to ensure the highest quality UI/UX of your website/app.