C 01/2021 - Ongoing e C 09/2015 - 12/2020 e A B C D A B C D Powered by EXPERIENCE Social Media Growth & E-Commerce Manager TM, LLC Atlanta Innovative and motivated Social Media Growth Manager with vast experience creating content and managing the online presence of companies and brands. Bringing forth experience developing and managing trend-aware social media accounts on various platforms YouTube, Instagram, Tik Tok, Facebook) resulting in an active community of followers. Adept in building engaging campaigns for users that result in higher visitor traffic patterns and greater success. Grew Facebook page to 1.1 Million followers from January 2020 to January 2023 by conducting in-depth market research and analysis to identify new opportunities for content creation, resulting in a 20% increase in engagement rates, 23% increase in social media followers and a 36% increase in sales. Grew social media followers by 22% in six months through effective community management and audience targeting. Collaborated with influencers to create sponsored content resulting in a 9% increase in brand awareness. Generated comprehensive weekly and monthly reports, analyzing key performance metrics KPIs) and identifying areas for improvement. Continuously monitored social media trends and emerging platforms, implementing innovative new tactics to improve engagement and reach. Increased social media referral traffic to company website by 40% through the use of targeted call-to-actions and optimized landing pages. Content Marketing Strategist Influence360 Detroit Created and executed successful content marketing campaigns by developing and implementing content strategies that drive engagement, build brand awareness, and generate leads utilizing a deep understanding of SEO, social media, email marketing, and other digital marketing channels. Developed and executed content marketing strategies for multiple clients, most notably resulting in a 24% increase in website traffic and a 30% increase in lead generation. Composed engaging and well-researched articles, case studies, webinars, blog posts, social media content and copy for various clients across diverse industries including food, skilled trades, entertainment, and personal brands resulting in a measurable increase in brand recognition and reputation. Developed a unique voice and writing style, tailored to the needs and preferences of each client and brand, resulting in increased engagement and viewership. Conducted in-depth market research and analysis to identify new opportunities for content creation, resulting in an increase in engagement rates and an increase in social media followers. Utilized SEO best practices to optimize website content, resulting in a 11% increase in organic search traffic and a 10% increase in search engine rankings. Developed and implemented email marketing campaigns, resulting in a 12% increase in open rates and a 3% increase in click-through rates. Monitored and analyzed website analytics, social media metrics, and other KPIs, providing regular reports to clients and stakeholders and making data-driven recommendations for improvement. Conducted A/B testing and other experiments to optimize content and marketing campaigns, resulting in a 14% increase in ROI and a 9% decrease in bounce rates. SKILLS Social Media Graphic Design PR Video Editing Content Creation Copywriting Lead Generation Analytics E Commerce Shopify Influencer Management SEO Facebook Ads ACHIEVEMENTS Helped a brand reach 3.7 million views on one Facebook video. After helping this brand reach over 1 million followers on Facebook, we set a goal of achieving 2 million views on 1 video alone. We surpassed it and exceeded our goal with 3.7 million views. MY TIME Writing short films Thinking about marketing Falling asleep on Netflix Talking to my niece TRAINING / COURSES HubSpot Inbound Marketing Certified Google Digital Marketing & E-commerce Certified www.enhancv.com E e CHRISTIAN JOHNSON Content & Social Media Growth Manager 1 310 363 3681 christianjohntalent@gmail.com Atlanta C 05/2014 - 09/2015 e C 09/2012 - 05/2014 e C 2001 - 2005 Powered by EXPERIENCE Public Relations Assistant Spivak Management Los Angeles Public Relations Assistant & Content Creator at comedy management and production company specializing in urban comedy Actively acquired press for company and company clients resulting in over 20 articles. Coordinated interviews and other media opportunities for company spokespersons and executives. Assisted with internal communications efforts, including drafting internal memos and employee newsletters to keep employees informed and engaged. Associate Producer on standup comedy show WE GOT NEXT. Booked and ran weekly comedy show at The Comedy Store. Assisted the CEO in scheduling calendar, meetings, events and company projects. Dealt directly with talent including contracts, travel and creative guidance. Production work on video content and Vine content. Public Relations Assistant The Brokaw Company Los Angeles Public Relations Assistant at boutique public relations firm managing celebrity talent. Conducted research on media outlets and reporters to support targeted media outreach efforts. Drafted press releases, media pitches and other written materials for distribution to media contacts and stakeholders. Monitored media coverage and tracked key metrics to evaluate the impact of PR campaigns and inform future strategies. Assisted with event planning and coordination including logistics, vendor coordination and attendee outreach. Managed social media accounts and created content for social media channels to support PR campaigns and engage target audiences. Developed relationships with key stakeholders including media contacts, influencers and industry organizations. Conducted competitive analysis to identify trends and opportunities for improvement in PR strategies and tactics. Assisted with crisis communications efforts including drafting statements and coordinating with internal stakeholders and media contacts. Assisted the CEO in correspondence with press, agents, managers and other related individuals. Packaged artist materials to be sent to out to radio and press. EDUCATION Arts Academy in the Woods HS www.enhancv.com