A Beginners Guide to Digital Marketing www.nidmindia.com What is Digital Marketing? Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. www.nidmindia.com Benefits of Digital Marketing Reaching a wider audience More engaging and interactive content Cost-effective compared to traditional marketing methods The ability to track results and measure performance. www.nidmindia.com Types of Digital Marketing Search Engine Optimization 1. 2. Social Media Marketing 3. Content Marketing 4. Search Engine Marketing 5. Paid Ads 6. Email Marketing www.nidmindia.com 1. SEO (Search Engine Optimization) There are tactics for both on-site and off-site search engine optimization, and good digital marketers will work both sides of the equation. www.nidmindia.com 2. SMM (Social Media Marketing) There are two key forms of social media marketing: paid and organic. While paid social media marketing includes the advertisements we all know and love. Organic social media is a bit more elusive, but that also tends to make it more fun to implement. www.nidmindia.com Content marketing involves researching keywords, writing articles, improving the description of products and services on your site, and creating educational content that will compel your audience to engage more deeply with your brand 3 . Content Marketing www.nidmindia.com 4. Paid Ads Paid ads are a fun way to get in front of a wider audience and bring more traffic to your website. www.nidmindia.com 5. Email Marketing Email marketing is far from dead these days and continues to be a highly efficient method for your digital marketing campaigns. www.nidmindia.com CONTACT US : +91 9611361147 nidmindia@gmail.com