21 01/000152/08 (Association incorporated under Section 21) NPO – 014 - 535, PBO 18/11/13/ 21 03 Accredited by the Hospice Palliative Care Association BHF - Practice Number: 0790000599808 1 BUSINESS PLAN SUSTAINABILITY PROJECT FOR LAMBANO SANCTUARY NGO The only dedicated Private children’s sub - acute facility in South Africa Holding Company L ambano Healthcare Services (Pty) Ltd R egistration Number 2022/773337/07 2 Updated July 2025 Prepared by: Lyn Croote Executive Director Phone: 073 255 1709 Email: lyn@lambano.org.za www.lambano.org.za CONFIDENTIALITY AGREEMENT The undersigned reader acknowledges that the information provided by Lambano Sanctuary in the business plan is confidential; therefore, the reader agrees not to disclose any of the information below , without the express written permission of Lambano Sanctuary. It is acknowledged by the reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by the reader may cause serious harm or damage to Lambano Sanctuary. Upon request this document is to be immediately returned to Lambano Sanctuary. __________________________ Signature __________________________ Name (typed or printed) __________________________ Date 3 TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 4 - 8 Introduction 4 Location Map 4 Company and Management 5 Legal Entity 6 Market Opportunities 6 Competitive Advantage 7 Financial Projections 7 Funding Requirements 8 2. OVERVIEW AND OBJECTIVES 9 - 1 2 History : HIV/AIDS Pandemic 9 Current: Children’s Medical & Palliative Step - Down Facility 1 1 Future: Children’s Sub - Acute Facility 1 2 3. SERVICES TO BE PROVIDED 1 3 - 1 5 Introduction to Services 13 Home - Based Care Consulting Services 15 Parent Accommodation 15 4. MARKETING STRATEGY 1 6 - 20 Market Summary 1 6 Market Trends 1 7 Market Growth 1 8 Market Needs 1 8 Market Target 1 8 Market Strategy 1 9 Pricing Strategy 1 9 Competitive Advantage 20 Current Competitors 20 5. OPERATIONS STRATEGY 21 - 2 5 Location and Facility Management 21 Building Plans and Demolition Permit 21 Construction 22 Internal Fittings and Equipment 22 Legal Aspects 22 Personnel Requirements 22 Breakdown of Personnel Required 23 6. MANAGEMENT TEAM 2 6 - 29 7. FINANCIAL STRATEGIES 30 8. APPENDICES 31 4 E XECUTIVE SUMMARY SUSTAINABILITY PROJECT FOR LAMBANO SANCTUARY NGO The only dedicated Private C hildren’s S ub - A cute F acility in South Africa Lambano Healthcare Services (Pty) Ltd is our holding company with an existing BEE E Level 1, NPO operation of 24years in Children’s medical and P alliative S tep - d own care. We are now in start - u p phase with our Private, newly built Children’s Sub - Acute Facility INTRODUCTION We have completed the buil ding of the only dedicated PRIVATE CHILDREN’S SUB - ACUTE FACLITY in South Africa in 2025. Th is facility has a 30 bed - space , based in Kensington South, Gauteng. The Children’s Sub - Acute Facility will provide Medical, Physical and Aqua Rehabilitation Services to private patients Once the patient has been discharged from a Private Hospital , given they require further treatment, the patient will be admitted to our facility, until they are ready to be discharged to their homes In the long term, we aim to use a large part of these profits to fund our NGO, Lambano Sanctuary . Th is facility has a 16 bed - space, based in Germiston , Gauteng. The Children’s Medical and Palliative Step - down Facility provide s further medical, palliative, and psychosocial care to patients with life - limiting and life - threatening illnesses who ha ve been discharged from a Public Hospital and they require further treatment LOCATION MAP 5 COMPANY AND MANAGEMENT We have been offering step - down care to paediatric and adolescent patients in the public setting, for the past 24 years, therefore, we are well placed to put this experience into practice in the private domain. The Children’s Sub - Acute Facility will have a similar ethos as Lambano Sanctuary; b ecoming a patient and family centered medical facilit y Lead by an interdisciplinary team , ensuring Holistic patient care We ensure that the Medical, Social, Counsellor , Auxiliary and Rehabilitative departments work as a team and have the patient’s best interests in mind. Th is Children’s Sub - Acute F acility is based in Kensington South, Johannesburg, central to the whole of Gauteng and surrounding Provinces. We are well situated within an extensive highway system, allowing for fast emergency transit as well as fast traveling t o and from OR Tambo international Airport. The Executive Director Lyn (Lynette) Croote is one of the founding partners of Lambano Sanctuary, which was established in 2001. Ms Croote became the Executive Director in 2006 till present , she is a visionary with vast experience in the public health sector and social sector Ms. Croote has dedicated her life to the service of others, however, she is keenly aware that to continue providing care to those in need, the organisation must expand into the business sector to remain sustainable. Therefore, Ms Croote has a full compliment of staff who will run this new facility with a Hospital Manager being in charge, see page 22 - 2 9 for the full complement, of staffing personnel. * Please note: Medical & Rehabilitative Services are provided by Independent D octors and Th erapist Lambano Healthcare Services (Pty) Ltd Lyn Croote (Executive Director) Fred Smith Melanie Prinsloo Board of Directors CEO Bookeeper Procurement Manager HR Manager Operations Manager Sales & Marketing Nursing Services Manager Nursing services manager Registered Nurses x4 Enrolled Nurses x4 Enrolled Auxiliary Nurse x10 Cleaners x4 Laundry Staff x2 Maintenance x1 6 LEGAL ENTITY Please note the following documents are available on request Lyn@lambano.org.za : • Title Deeds • Building Plans • Budgets and Projections • CIP C Registration documents • Income Tax and VAT documents • Tax Clearance Certificate • Registered proof of address of the company • Profiles of all shareholders/members, directors, senior management MARKET OPPORTUNITIES 27.4% of the population of South Africa use the services of private doctors, private hospitals, or clinics. Therefore, a portion of this 27.4% will have the readiness to use our facilities. A further 23.3% of South African households have at least one member who belongs to a medical aid. The statistic s show that individuals who were more likely to be covered by medical aid schemes in Gauteng is (25,0%). Therefore, 25% of these individuals have the likelihood of knowing or using our services at the Childr en’s Sub - Acute Facility. Th e Facility will run on a referral business mode l Patients will be referred to us by: • Medical Aids • Doctors • Road Accident Fund • Insurers – local and international • Parents We will receive a daily bed rate payment from: • Medical Aids • Road Accident Fund • Insurers - national and international • Parents who will be paying us a private daily rate 7 COMPETITIVE ADVANTAGE Lambano Children’s Sub - Acute Facilities unique vantage point is that t here are no public or private Children’s Sub - Acute Facilities in this country, therefore there is a gap in the market. There are several countries that have successful Sub - Acute Facilities for Children, the USA, UK, and Australia to name a few. We have b een operating Public Children’s Step - down Facility/Hospice, in Germiston, since 2009. Therefore, our many years of experience in this type of facility, will stand us in good stead to provide t he new private service effectively. The only Facilities in Gauteng that take in Paediatrics in this context, are the Netcare Rehabilitation in Auckland Park and Life New Kensington. It is important to note that these facilities are not specifically set up for Paediatrics and have a mixed model with paediatric beds as part of their total bed allocation Neither of these facilities deal with the complex medical needs of paediatrics and adolescents, therefore, with our experience, we will be well placed to continue our service in the private s ector. FINANCIAL PROJECTIONS Lambano expects to earn a modest profit by year two based on projected patient admissions. Our projections are based on the following key assumptions: • Estimated occupation of building with first patients in beds August 2025 • Estimated patients in beds for first 6 months will be 4 0% • Initial growth will be moderate as we establish awareness in the market • Residual surplus will be reinvested in expanding the service as well as assisting the public patients who will continue to be cared for by Lambano Sanctuary NGO August 2025 to January 2026 • We project first 7 months occupancy rate of 40 % , this is 12 beds occupied every day, which will equal a revenue rate of 2% , this is not a big profit margin, but it covers the costs 100% Febr uary 2 02 6 to February 202 7 • We project the occupancy rate of 50 %, this is 15 beds occupied every day, which will equal a revenue rate of 5 0% March 2027 to February 2028 • We project the occupancy rate of 6 0%, this is 18 beds occupied every day, which will equal a revenue rate of 72 % We estimate an initial 12 patients per day , per month for the fir st 6 months to recoup our running costs for the facility. (See budgets below ) 8 This facility is one of its kind in South Africa, we foresee this model being replicated in other areas around South Africa , once operational. FUNDING REQUIREMENTS The two properties were purchase d i n 2017, due to a delay in heritage, planning and Covid T he construction only started in November 2022. The construction has now been completed and the second phase of the project has started. Please note budgets will be available upon request. FURNISHING & EQUIPMENT BUDGET FOR CHILDREN'S SUB ACUTE Furnishings & Equipment for Ground Floor R3 710 368 Furnishings & Equipment for 1st Floor R6 442 703 Capital Expenditure for first 7 months R9 441 987 TOTAL R19 595 058 FULL BUDGET PER ITEM AVAILABLE ON REQUEST Lyn@lambano.org.za 9 OVERVIEW AND OBJECTIVES HISTORY HIV/AIDS PANDEMIC RESPONSE Established in 200 1, Lambano Sanctuary (NGO: 014 - 535) was established in response to the HIV/AIDS pandemic and more specifically its impact on children in South Africa. From the year 2001 Lambano Sanctuary has had 30 Foster C hildren. Today Lambano has 3 Homes in Wychwood, Germiston, permanently caring for 16 HIV positive children between the ages of 16 and 22. All these children have been on ARV Medication since their arrival at Lambano, and they are all healthy. Two of them are employed and the rest are attending various schoo ls and colleges. There is an exit strategy in place to launch our children into society, to enable them to become independent individuals, who can contribute positively to society. COMMUNITY AND GRANT MANAGEMENT HISTORY At Lambano ’s inception, the key aim was to alleviate the social and medical ills that impact ed communities. The original mission was to take in all abandoned or orphaned children, have them tested for HIV, house those who tested positive in different homes to care for them. At the time, the stigma of HIV was great and there were no homes that would undertake to care for the HIV positive child. From 2001 to 2009 Lambano assisted 166 children, through their Place of Safety, in the following ways: • 28 Long Term Children from 2001 – these children are housed in 4 homes with a loving housemother in charge. • 52 Children were Adopted • 35 Children discharged to other Foster Care Facilities • 19 Children re - united with their families • 25 Children passed away • 7 Children with Special needs to special needs facilities 10 Other Projects undertaken to support the community of Katlehong • 2004 - Established a training course for foster mothers and grandparents to educate everyone on caring for children with HIV, this course was presented once a week for six weeks. • 2004 – 2007 - Established a Clinic and feeding scheme which was run once a week from a Katlehong residents, home. • 2007 – 2011 - Identified the need for a school feeding scheme in two schools Mogobeng and Tamaho Primary School. In 2007 Lambano applied for a grant from Naledi Projects and the Luxembourg Government through a 3 - year co - financing grant, to build a dining h all, kitchen, and storeroom in both these schools. This project continues to be run by the schools. • 2007 – 2009 - Lambano applied for funding from Naledi Projects and the Luxembourg Government, to build a 12 Bed Paediatric Medical Step - down Facility/Hospice. In 2009 the funds were granted to purchase a house and to convert it into a 12 bed Facility. • 2012 – 2015 - Additional funding was procured from Naledi Projects and the Luxembourg Government to increase the beds in the Hospice from 12 to 16 beds. In addition, two bathrooms, a treatment room, sluice, laundry, offices, and staff facilities were adde d to the original facility. This grant was managed by Lambano until 2015. • 2017 – 2021 - Applied for funding from Naledi Projects and the Luxembourg Government to build a Home - Based Care Facility in conjunction with the Children’s Sub - Acute Facility. This project was implemented in 2017, a property was purchased, unfortunately wi th the 4 - year delay in building permissions the grant period was extended once, and then with Covid the grant had run its course and we lost the balance of our grant. We will, however, be re - applying and hope that we will be awarded a new grant. 11 CURRENT CHILDREN’S MEDICAL & PALLIATIVE STEP - DOWN FACILITY/HOSPICE Established in 2009, after rehabilitating 85% of our HIV/AIDS Foster Children. Lambano Sanctuary became a patient and family centred medical step - down facility/hospice for children and adolescents Lambano admit s patients from public hospitals for further medical, palliative, rehabilitative and psychosocial care. Our in - patient unit consists of 16 beds and is run by well - trained, experienced, and dedicated medical staff members and provides a multidisciplinary approach in all aspects of patient and family care. Our team consists of a Doctor, Registered Nurses, Enrolled Nurses, Enrolled Nurse Assistants, Caregivers, Social Worker, and Counsellor. We offer the following services: • 24 Hour Nursing Care • Advanced Care Planning • Symptom & Pain Control • Nutritional Support • Respite Care • Oxygen Therapy • Trachea, Feeding Tube & Wound Care • Isolation • Neonatal Care • Palliative Care • Counselling and Social Services • Home - Based - Care Services • Training for parents and caregivers HOME - BASED CARE After patients have been discharged from our Step - Down Facility to their homes, we transition them to our Home - Based Care programme. An interdisciplinary team will visit the patient and family at home, to ensure that they are coping. Once it has been determined that the child is stable and the family are ena ble d , we discharge patients from the Step - down Facility and Home - Based Care Programme 12 Home - Based Care Services Offered : • Medication and treatment adherence • Pain and Symptom Management • Palliative Care • General medical support for wound, oxygen, trachea and feeding tube care • Social support services • Counselling and bereavement support • Caregiver training FUTURE CHILDREN’S SUB - ACUTE FACILITY To be e stablished in 20 25 , in response to a growing need in the private sec tor for specialized comprehensive and interdi sciplinary medical and rehabilitative care for children . This service will be rendered to all children and adolescents who require further Medical, Physical and Aqua Rehabilitation Services. Why private? Our existing public Children’s Step - Down Facility/Hospice does take in some medical aid patients, however, the facility does not have the bed - space capacity to house more , nor the aesthetic capacity to compete with other private medical institutions. Lambano Sanctuary also requires financial sustainability, and unfortunately it will not come through grant dependence, thus we’re utilising a skill we have to secure profits to sustain the work we do at our sister NGO. SUB - ACUTE OBJECTIVES 1. We’ve completed the building of our Children’s Sub - Acute Facility to the value of 45 millio n. The facility is the only dedicated Children’s Sub - Acute Facility in South Africa, and our objective is that it will become a centre of excellence in children’s medical and rehabilitative care in South Africa 2. Generate a net income at the end of the second year of operation 3. In the long term we aim to ensure that our NGO will be able to use part of the surplus from this private facility, therefore creating a sustainability plan for our public Children’s Step - Down Facility/Hospice. 13 SUB - ACUTE KEY TO SUCCESS 1. We require partnerships with medical aid ’s to advertise our services and negotiate a fee structure with them , this has already been done 2. Visit all relevant doctors to introduce our services to them, gain their support for our services 3. Ensure we have a vibrant marketing and branding action plan SERVICES TO BE PROVIDED INTRODUCTION TO SERVICES Healthcare in general is expensive, however, there are alternative models of care that provide a more cost - effective option T his does not mean that the quality of care is affected. I believe , this model of care creates an opportunity for us to provide excellent care to private and public patients, in a Sub - Acute setting. The Private patients will be paying a daily bed rate for their care, either through their Medical Aids, Insurers, RAF or privately. We are currently registered with several Medical Aids as a service provider and do admit Medical Aid patients into our current public facility. Our current facility, however, has challenges with space and is not as aesthetically pleasing as a private patient would expect, hence, the need to build a facility that will be attractive to private patients. Now that our building permissions have been granted, we will be setting up meetings with all Medical Aids, Insurers, Paediatricians, Doctors, and Hospitals as listed above to market our facility and services to negotiate contracts with them to utilise our facility. Medical Aids in particular, are looking at ways to cut costs of patient care, our rates will be less than the daily rate of Hospitals, which will make our sub - acute facility very attractive to them. We are currently operating as a Hospice, registered with the Hospice Palliative Care Association of South Africa, to be held accountable. We are also working through HPCASA and COHSASA (The Council for Health Service Accreditation of Southern Africa), to achieve our 5 Star Rating. “ COHSASA has been involved in the development of standards for a range of healthcare facilities for over two decades. Standards have been developed to meet specific requirements of clients and COHSASA has developed country - speci fic sets of standards on the African continent for both private and public sectors. Standards have been developed, 14 piloted, used and refined for hospitals, clinics, hospices, sub - acute facilities, rehabilitation centres and GPs.” With the Country’s high unemployment rate, we will be well placed to employ a wide variety of skills to staff our facility. Whilst, we are cognisant of the lower costs of Sub - Acute Care, we are also aware of the opportunities we have in employing at least 70 people on a full / part time, basis, to run this facility. These employment opportunities will be a combination of direct employment (Nursing and Administrative) as well as the outsourced service. We will also be utilising the services of Doctors, Counsellors, Social Workers, and Allied Services, who will be clai ming their fees directly from Medical Aids. Other services such as Security will also be outsourced. The facility has be en built to the highest standards and is completely child and family centred. We will follow a holistic outcome - based approach whilst caring for our patients, this consists of a multi - disciplinary team with Doctor’s, Registered and Enrolled Nurses, Enrolled Nurse Assistants, Caregivers, Physiotherapists, Occupational Therapists, Spe ech Therapists, Dieticians, Counsellors, and Social Workers. We will also have a competent Management and Administrative team, to ensure that the facility is run according to good business practices. We will empower our patients and their families to take care of their children in their home environment, where possible. We will have one live in accommodations for the parents who require training on how to care long term for their child, this training will be very important to ensure that we limit the possibility of re - admissions. All the Children’s wards will be able to accommodate parents to sleep in the ward if necessary. 15 PRIVATE CHILDREN’S SUB - ACUTE FACILITY CLINICAL SERVICES • 24 Hour Nursing Care • Advanced Care Planning • Symptom & Pain control • Nutritional support • Respite Care • Oxygen Therapy • Trachea, Feeding Tube, Stoma and Wound Care • Rehabilitation, Rehab Pool, and Sensory Room • Physiotherapy, Occupational Therapy, Play Therapy, Speech Therapy and Dietician Services • Isolation services • Counselling and Social Services to assist patients and their families • Training for parents and caregivers, enabling them to take care of their children’s medical needs at home • Dispensary • Home - Based Care consulting services HOME - BASED CARE CONSULTING SERVICES These Home - Based Care visit costs can be claimed from Medical Aids, Insures, RAF and private. • Once the child has been discharged from our facility, they will be cared for by our Home - Based Care Facility, this will ensure that we have a follow up plan for all our patients. • This will also ensure that we have an early warning system should the patient not be doing well, and it will ensure that we can monitor if the patient is taking their meds and following up on their medical appointments. PARENTS ACCOMMODATION • Parents will be encouraged to stay in the accommodation, whilst they are being trained by our staff on how to care for their child at home, prior to discharge. 16 M ARKETING STRATEGY MARKET SUMMARY Due to our experience in the Paediatric field over the last 2 4 years, we have seen the need for direct and indirect medical care for Children. In working in this field, we have noted both the private and public shortages for adequate care for children who require further medical or rehabilitative care. All current medical facilities are directed at adults with a few beds allocated to children, therefore the focus is on adults and not on children. This is the reason why we will be the only dedicated Children’s Sub - Acute Facility in S outh Africa. There are no dedicated Children’s Sub - Acute Facilities in this country, therefore there is a gap in the market. There are several countries that have successful Sub - Acute Facilities for Children, the USA, UK, and Australia to name a few. We, currently and will in future, take in patients from any region that requests our assistance. We currently receive patients from Gauteng, Limpopo, Mpumalanga and North W est , Provinces. After 2 4 years of operating as an NGO, Lambano foresees future donor funding becoming more restrictive and scarcer, therefore, our aim is to become sustainable to care for a wider community of public patients. The same as the Public Health Sector, there is a need for our services within the Private Health Sector space, as these services do not currently exist. Currently, we are the only Paediatric Step - Down Medical Facility/Hospice accepting public and private patients, therefore we see a gap in services which we believe we can fill, very effectively. Our Facility will also be in line with the National Department of Health’s Policy for Sub - Acute beds in South Africa, where they state the following: “In 2004 the Directorate of Strategic planning of the National Department of Health commissioned an acuity audit in revitalization hospitals. This audit found that about 50% of the patients in acute hospital beds were over serviced. These patients could have been cared for better in less intensive, less expensive, and more appropriate sub - acute nursing modalities of care. (SADFM; 2104) T he Health Department in South Africa recognizes the need for Sub - Acute Care by releasing beds for acute care to avoid \ reduce pressure on hospital beds. The aim is to: • improve accessibility • render affordable and efficient service • to provide adequate quality care but not over service the patient in an acute setting 17 Evidence from the U.S.A. Canada, Australia and the U.K. indicates that repacking of care to offer Step down or sub - acute care is cost effective. Sub - Acute care is one of the strategies to ensure affordability, equity, sustainability of services, quality clinical outcomes and quality of life. A reasonable proportion of Level 1 beds should be allocated to provide for Sub Acute beds.” Whilst this is data from 2004, this statement still applies today with Acute Facilities being over stretched and patients not being sent to Sub - Acute Facilities to save on costs. MARKET TRENDS - POPULATION TO BE SERVED As there are no dedicated Children’s Sub - Acute Facilities in the Gauteng area yet, we are confident that we will receive patients from many different facilities across the Gauteng Province. Currently, Lambano receive public and private patients from many areas in Gauteng and other provinces. The most recent figures published by Stats SA were last published in 2016, however I did get some updated statistics from General Household Report done in 2017 on the Stats SA website. This is the last official census that was carried out in the country. The information below is obtained from the Statistic South Africa website. Total Population of South Africa 59,62 million in (the 2021) mid - year population estimation Total Population in Gauten g 15,5 million people (2021) mid - year population estimation Age of Child Total number of Children % Of Total 0 - 4 1 242 040 9% 5 - 9 1 094 379 8% 10 - 14 979 790 8% Total under 14 3 316 219 24% 15 - 19 912 157 8% Total number 0 - 19 4 228 366 Although persons aged 15 - 19 (Adolescents) are not normally classed as children, we have found that there appears to be no specialised facilities for adolescents. In our current facility we take in patients from the ages of birth to 18 years. Therefore, we have added them to the gra ph above, as additional persons who may require our services. 18 Children living with disabilities also form part of our patient ratio, as children with disabilities are often ill and require either Acute or Sub - Acute Care. These are the stats for Gauteng: 5 – 9 - 3,4% 10 – 14 - 2,6% 15 – 19 - 2,2% MARKET GROWTH As this Facility will be the first dedicated Children’s Sub - Acute, we are expecting a moderate 40% growth initially, as one gains recognition for our services this growth has the potential to increase to 72% by the end of the second year. 27.4% of the population of South Africa use the services of private doctors, private hospitals, or clinics. Therefore, a portion of this 27.4% will have the ability to use our facilities. A further 23.3% of South African households have at least one member who belong s to a medical aid. However, a relatively small percentage of individuals in South Africa (17,1%) belonged to a medical aid scheme in 2017. The statistic show that individuals were more likely to be covered by medical aid schemes in Gauteng (25,0%). Ther efore, 25% of individuals have the likelihood of attending our facility, or at least their children will attend. However, we do foresee that we will receive patients who do not belong to a medical aid, whose parents will be happy to pay us private fees. These patients include foreign patients who come to e.g. Sunninghill Hospital for cardiac surgery at The Walter S isulu Paediatric Cardiac Foundation. MARKET NEEDS As there are no Children’s Sub Acutes in South Africa, this is an unmet need within the private medical care market. We have identified that due to the lack of these services and our 2 3 years of experience serving the public health sector in our Children’s Step - Down Facility/Hospice, we are well placed to create this new service. MARKET TARGET We will be targeting all Doctors, Medical Aids, RAF, and private individuals to refer patients to our Facility. Our target market will initially be for Gauteng, however, like our public services because these services do not exist, we foresee that we will be admitting patients for other provinces. 19 Primary Private referral Hospitals and Clinic within a 21km radius which can utilise our services, to name a few : • Netcare Alberton Hospital – Alberton • Life Bedford Gardens - Bedfordview • Netcare Parklane Clinic – Parktown • Life Roseacres Clinic - Sunnyridge • Netcare Rand Hospital – Johannesburg • Life Carstenhof Clinic - Midrand • Netcare Milpark Hospital – Milpark • Life Springs Parkland – Springs • Netcare Sunninghill Hospital – Sunninghill • Life the Glynnwood Hospital - Benoni • Netcare Waterfall Hospital – Waterfall • Life Flora Clinic - Florida Life • Netcare Rosebank Hospital – Rosebank • ARWYP Medical Centre – Kempton Park • Netcare Unitas Hospital – Centurion • Mediclinic Morningside - Sandton • Netcare Linksfield Hospital – Linksfield • Lenmed Zamokuhle Hospital - Tembisa • Netcare Linmed Hospital – Benoni • Lakeview Hospital – Benoni • Netcare Sunward Park – Sunward Park, Boksburg • Busamed - Modderfontein • Dr SK Matseke Memorial Hospital – Soweto • Netcare Garden City Hospital – Brixton • Netcare Mulbarton Hospital – Alberton • Clinix Botshelong – Vosloorus MARKETING STRATEGY Our marketing strategy will focus on the following initiatives: • A Marketing & Branding company has been identified and retained to ensure that we will have a Corporate Identity and all the necessary marketing material • The above company will re - brand our current website to include this facility’s services • We will and have started to visit all the relevant Doctors and Medical Facilities to explain our services to them, as the Doctors refer patients to us. • We will be setting up meetings with different Medical Aids to explain our services to them. PRICING STRATEGY We will have established the cost of servicing a patient per bed, once this is done the following will occur. • Meet with Medical Aids to negotiate a global fee to care for their patients 20 • As this fee will vary between different medical aids and the different medical aid plans, they provide, w e have set up a sliding scale from low to high prices . This will ensure that we can ascertain how many beds we need to fill , and with which kind of medical aid s to ensure that we break even and later make a profit. COMPETITIVE ADVANTAGE Due to our experience in the Paediatric field over the last 2 3 years, we have seen the need for direct and indirect medical care for Children. In working in this field, we have noted both the private and public shortages for adequate care for children who require further medical or rehabilitative care. All current medical facilities are directed at adults with a few beds allocated to children, therefore the focus is on adults and not on children. This is the reason why we will be the only dedicated Children’s Sub - Acute Facility in South Africa. CURRENT COMPETITORS Lambano Children’s Sub - Acute Facility will be operating as a centre of excellence, in a specialised market for Children’s medical, physical, and aqua rehabilitation services. Existing facilities within a 21km radius do not exclusively service the paediatric market at all. These include Life Kensington Rehabilitation who take in children in a mixed setting of adults and paediatrics.