DATA SHEET OneTrust PreferenceChoice TM DRIVE OPT-IN DEMAND, DEMONSTRATE COMPLIANCE AND MAXIMIZE YOUR ADDRESSABLE MARKET Creating personalized user experiences while respecting customer data is a growing challenge for marketing teams in the age of data privacy regulations. As consumers become more privacy- conscious, businesses must be transparent with their data collection and usage to build trust and maintain relationships with their end users. PreferenceChoice allows organizations to centrally manage consent and preferences while giving consumers control and visibility into how their data is used. By syncing consent and preference settings throughout marketing applications, businesses can create consistency across marketing activities and deliver positive user experiences that respect customer preferences. A CUSTOMER-CENTRIC CONSENT AND PREFERENCE MANAGEMENT PLATFORM • Consent Management Sync Valid Consent • Consumer Rights Requests Automate Intake & Fulfillment • Marketing Preferences End User Preference Center • Policies, Notices & Disclosures Centrally Host, Track & Update • Cookie Compliance Website Scanning & Consent • Mobile App Compliance App Scanning & Consent Automate Marketing Compliance with Personalized Customer Experiences PreferenceChoice enables businesses of all sizes to automate marketing compliance efforts with the CCPA, CASL, GDPR and 100s of global regulations. This platform allows businesses to scan for third-party tracking technologies across websites and mobile apps, collect valid user consent and preferences, and fulfill consumer rights requests using dynamic user experiences that match your brand. Customer Consent Management Collect, record and sync consent across your marketing and sales activities. • Collect granular consent details including who, when, what they were told, and how they consented • Build and maintain a consent record database with detailed and historical records • Sync consent across collection points from web forms, apps, email, phone calls, in-person, video and more • Leverage OneTrust SDK, REST API or bulk options to import and store customer consent details Marketing Preference Management Integrate a central preference center with granular options to build customer trust. • Enable robust and customizable preference centers to give users more control over communication preferences • Drive better opt-in rates by giving users granular options to opt-down settings versus a global unsubscribe • Display unique preference centers and setting options based on jurisdictions, geographical regions and regulation • Integrate OneTrust with your marketing apps to maintain accurate preference settings across martech stack Cookie Compliance & Website Scanning Scan your website for third-party trackers and customize your cookie banner. • Scan your websites against a database of 9 million trackers to find and categorize cookies and trackers • Tailor your cookie banners to match your brand, preferred banner layout and method of consent collection • Auto-generate an updated cookie list and automatically publish onto your cookie policy page • Enable publishers to work with ad tech vendors to execute compliant ads by leveraging IAB 2.0 Framework Mobile App Scanning & Consent Manage consent and scan apps to understand how your app is sharing data. • Scan your mobile apps for third-party trackers to understand your app’s overall “privacy health” • Customize your consent approach with screen overlays and collect only when needed with just-in-time consent • Collect valid consent to demonstrate compliance and sync settings across mobile and web Consumer Rights & Data Subject Requests Automate the request lifecycle with Targeted Data DiscoveryTM • Build a secure, robust consumer portal to intake requests in a way that matches your brand and business • Leverage CCPA-specific response workflows to help your organization respond to requests appropriately • Embed a ‘Do Not Sell’ link on your websites to facilitate CCPA compliance and provide transparency Policy, Disclosure & Notice Management Centrally update, host and manage internal and external policies. • Scan your websites and apps to identify policies and disclosures to update and maintain consistency • Build custom policies with responsive designs or leverage a library of pre-built templates for varying use cases • Manage policies centrally to publish once and update across all digital assets without need for development work • Build a granular version history database to track changes, and enable role-based access across organization START A FREE TRIAL OR REQUEST A DEMO AT PREFERENCECHOICE.COM ATLANTA | LONDON | BANGALORE | SAN FRANCISCO MELBOURNE | NEW YORK | MUNICH | HONG KONG OneTrust PreferenceChoice™ enables marketing teams to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR. With PreferenceChoice, organizations can implement privacy into marketing and sales activities for marketing compliance. For more, visit PreferenceChoice.com. Copyright © 2019 OneTrust LLC. All rights reserved. Proprietary & Confidential.
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