What is SMM Social media marketing is a type of digital marketing that makes use of the strength of well - known social media platforms to meet your branding and marketing objectives. However, it goes beyond simply setting up company accounts and posting whenever you feel like it. A dynamic approach with quantifiable objectives is needed for social media marketing and includes: preserving and improving your profiles. posting content that promotes your company and draws in the right audience, such as images, videos, tales, and live videos. add ressing remarks, shares, and likes while keeping an eye on your reputation. Build a community around your business by connecting with and following followers, clients, and influencers. Social media is one of the most successful free marketing methods avail able today due to its extensive usage and adaptability. The following are some particular advantages of social media marketing: Humanize your company : By using social media, you may make your company a market participant. Your audience may get to know, tr ust, and engage with you through your profile, postings, and interactions with other members. Drive traffic : Social media is a leading avenue for boosting traffic to your website, where you may turn visitors into buyers, thanks to the link in your profile, blog post links in your posts, and your adverts. Generate leads and customers : These platforms also allow you to do so by using tools like Instagram and Facebook stores, direct messaging, call - to - action buttons on profile pages, and the ability to schedul e appointments. Boost brand awareness: The visual aspect of social media platforms gives you the opportunity to develop your visual identity and raise awareness of your company. Additionally, increased brand recognition will improve the outcomes of all you r other initiatives. Build connections : By using these platforms, you may connect with people directly and establish direct and indirect channels of contact with your followers. This allows you to network, get feedback, have conversations, and hold direct personal connections.