Development of technolog y and its effect on the tourism industry Aynur Arslan Department of Software Engineering, maltepe University Başakşehir Mah.pelit Sk.başakşehir 2.etap sitesi B44 34494/Başakşehir/Istanbul/Turkey [190706818@st.maltepe.edu.tr] Emre Atlıer Ol ca Department of Software Engineering, maltepe University, 34854, maltepe, Istanbul, Turkey [emreolca@maltepe.edu.tr] Abstrac t — The application of technology in these of practical life is common and inevitable in our current era, not to mention its essential role in reviving many important areas of life, including the field of tourism. From here came the idea of creating an integra ted website that provides all comprehensive services to tourists and tourists at a superior performance. This study will cover everything relating to this project, beginning with its concept, features, linked studies, and numerous other relevant details. K eyword s — tourism tourists, technology, services, web , business. I. INTRODUCTION In the context of modern civilization, tourism constitutes a unique sector of activity and a fundamental strand of the social and economic web of the great majority of countries worldwide through both its content and its role. Additionally, tourism contribute s significantly to development and modernization It is a crucial component of the economic system's structure and of society in the twenty - first century. The diversity of activities incorporated in the tourism industry as well as the overlapping character of some of them in the structure of economic branches and other branches makes tourism an economic branch highly based on association and interconnectivity. This determines the D imensions and complexity of connections between tourism and other spheres of life. We definitely live in a technological century today, and as a result, p ractically every part of life has been impacted by technology, including th e tourism sector. M any countries worked on raising their tourism level in order to keep their economy stable, which includes using all technology techniques including apps, websites, e - brochures and so many facilities to ease the tourism experience and make it rich and unforgettable. R egardless of all of the techniques that counties used to ease the experience of tourism, it is still not enough for tourists, or more accurately, not comprehensive. From here, the idea of a website that combines everything in one place, this project may solve the whole problem because it gathers everything in one place which makes it easier for tourists to access everything all at once. II. THE BEGINNING OF TECHNOLOGY’S INVOLVEMENT WITH TOURISM • Usage of technology in tourism T echnology is not strictly reserved for the tourism sector. It found various use cases transforming global tourism as we used to know it and even creating new opportunities such as sustainable tourism. Let’s quickly go through the mos t common technology use cases in tourism aside from marketing. T ourism marketing encompasses both traditional marketing methods and strategies powered by information technology, such as digital marketing and social media marketing. T ech - based solutions use d in tourism will be shown in the next fe w lines of this study. Commente (align right) Commente template spa Commente Commente problem Commente Commente Commente passive sente Tourists today have access to websites, forums, and social media. They can use blogs and Slideshare presentations "for example", to discover new attractions, learn more about specific destinations, and even interact with fellow travelers to seek advice and opinion. Information Communication Technologies (ICT) make it effortless for tourists to look up and compare tourism products on demand. AI also has a use case in information distribution, such as AI assistants. Given its versatility, AI has found use cases in other processes, including room mapping, dynamic price tracking, and analytics, for instance Technology is also bound to improve the experience tourists get from their arrangements. There are two main things tech can do to take the experience to the next level. First, for example, it allows hoteliers, agents, and OTAs to personalize offers using past interactions with travelers delighting them with destinations they find attractive. Second, AR and VR can make certain experiences available to everyone while taking individual and environmental risks out of the equation [ 1 ] Peer - to - peer systems: Apps like Airbnb connect travelers directly with homeowners and others with temporary space to rent, bypassing traditional services like hotels. Customizable, interactive maps: Google Maps, and similar online mapping systems, now allow user input. You can add your own favorite restaurants, museums , and other tourist sites to a local map and even see the sites added by your circle of friends [ 2 ] III. IMPORTANCE OF TECHNOLOGY IN TOURISM MARKETING T echnology is so important in tourism marketing that you can easily that there wouldn't be a modern world of tourism marketing without it. [ 1 ] https://www.hotelmize.com/blog/understanding - the - important - role - of - technology - in - tourism - marketing/ Technology introduced automation to remove redundant tasks. With redundant tasks gone, marketers can focus on more important things. Plus, they are not overworked, leading to fewer errors across the board. Then there is the data that technology gives marketers access to these days. Instead of basing decisions on a hunch, they can use data to create efficient marke ting strategies. In other words, technology has enabled tourism to benefit from data - driven marketing — other big data solutions such as Hotelmize leverage data to unlock hidden hotel booking profits. Finally, technology enables everyone in the tourism secto r to leverage the most versatile resource available today — the Internet. There are countless advertising opportunities online, and they are all enabled by technology. Figure1. how tourists use technology [ 2 ] https://smallbusiness.chron.com/technology - used - hospitality - tourism - 31033.html Commente As it is shown in figure 1. , Tourists and travelers cannot dispense with the use of the technological sector and technological services of all kinds in their trips and their processes, using all the available devices to facilitate their experience, which enhances and activates the use of more technology in this sector and inventing new means to improve this experience and achieve maximum benefit for each of tourists, business owners, facilities owners , and even governments [ 3 ] IV. C ASE STUDIES OF THE USE OF TECHNOLOGY IN TOURISM MARKETING The use of the Internet and Web technology in the promotion and marketing of attractions and destinations is evaluated in a case study from New Zealand. The expanded Model of Internet Commerce Adoption was employed by the re searchers [ 4 ] The goal was to evaluate the condition of New Zealand's regional tourism organizations. The case study discovered that the organization's level of Web site development has drastically increased over the last ten years. R esults: The study puts light on the high adoption rate of web - based technologies among Regional Tourism Organizations in New Zealand. Running a business in the tourism sector without at least a website is borderline impossible today. The study finds out that organizations in this niche had a website and used various relevant app solutions to provide a better experience to their customers. • case study: Augmented Reality and its use case in tourism marketing. The role of AR in tourism marketing can be huge as it facilitates interaction. Thanks to AR, tourists can have interactive experiences and make informed decisions. Offering this type of next - level [ 3 ] https://www.statista.com/chart/18942/travel - tech - usage/ https://www.google.com/images [ 4 ] https://www.sciencedirect.com/science/article/abs/pii/S026151770 2000146 experience can also help a brand stand out from the crowd a nd get more business. The results: The study extensively researches the potential impact of the widespread adoption of AR technology in the tourism sector. The researchers suggest to agents, hotel owners, and OTAs start using AR at different stages of tour ism and hospitality marketing. According to researchers, AR can make a huge difference and facilitate the decision - making process for customers. The interactive experience it offers is both effective and enjoyable and can help you attract more guests and generate more profit [ 5 ] The impact of big data analytics on supply chains for sustainable tourism has also been studied. Every company in the tourism sector produces data. Big data is made up of this data in addition to all the publicly accessible data. It can be used by businesses in the industry to help them make wise judgments. The outcomes: According to the report, big data analytics is crucial for planning, coordinating, and controlling a sustainable tourist supply chain. High rates of technology use, according to the experts, increase big data analytics potential. Businesses w ith several real - time data pipelines had access to more data in general. These businesses recorded improvements in productivity, and revenue, and increased accuracy in forecasting demand and supply in the target market [ 6 ] With so many implications technology has in tourism, it’s logical to see that it enables tourism marketing as well. Given the current developments, it’s safe to assume that technology is here to stay, and the future of tourism marketing is unimaginable without technology. [ 5 ] https://www.igi - global.com/chapter/the - augmented - reality - marketing/138177 [ 6 ] https://www.tandfonline.com/doi/abs/10.1080/10548408.2018.147 6302 Commente V. I MPLEMINTATION OF THE PROJECT : RELATED FEATURES T he main idea of the project was all about services. it can be described as a service - demands website that helps tourists especially by providing them all of the technological and touristic services they need to achieve the maximum experiment of traveling by using all the provided options on the website. B asically, there will be 4 options and services to be provided in this website: • translating/ translators services I n this section there is a translating section that provides private translators that can be r ented per hour/ privat e and certificated translating companies, it also will offer a choice of which type of translating you need based on the situation that the tourists will be in. it also provides a service that shows all the translating apps you need and could help the tourists in the country he choose, based on language and other specifications features. also, there will be a section or a list that includes famous words or common sentences to use in the city that's going to be visited by the tourists themselves • delivery services Depending on the preferences of the tourists, this kind of business would offer numerous delivery possibilities. There will be two choices: the first is a traditional taxi, which the visitor can hire or order at any moment depending on where he is and what time it is. The alternative is to work with a particular and accredited it company that rents out automobiles or perhaps taxis based on a variety of preferences, including pricing, mark, and many others. The tourists can view all of the delivery apps they desire and learn how to use them in the country they will be visiting as a further service. famous places and restaurants serv ices In terms of this service, it will actually be the funniest. The service will include all of the well - known attractions and eateries that a visitor to the country he will be living in may not even be aware [ 7 ] https://translate.google.com/ of. Its basic function is as follows: After se lecting his lodging, the traveler will be shown all of the most well - known sites in the area to which he traveled, whether they were nearby his hotel, residence, or wherever he was staying. • tour guide services Finally , the last service . this service is a ll about providing a tour guide that will give an unforgettable experience the tourists by showing them a wonderful places, translating step by step for them, and even share the fun with the tourists! VI. C ONCLUSION W ith so many implications technology has in tourism, it’s logical to see that it enables tourism marketing as well. Given the current developments, it’s safe to assume that technology is here to stay, and the future of tourism marketing is unimaginable without technology. A lso, Uti lizing technology has sped up processes and made travel much more pleasant and effective in the hospitality and tourist sectors [ 7 ] R EF E RENCES [ 1 ] https://www.hotelmize.com/blog/unders tanding - the - important - role - of - technology - in - tourism - marketing/ [ 2 ] http s://www.researchgate.net/publication/3490749 56_Technology_in_Tourism [ 3 ] https://www.tandfonline.com/doi/abs/10.1080/105 48408.2018.1476302 [ 4 ] https://www.igi - global.com/chapter/the - augmented - reality - marke ting/138177 [ 5 ] https://www.sciencedirect.com/science/article/abs/ pii/S0261517702000146 [ 6 ] https://translate.google.com/ [ 7 ] https://www.statista.com/chart/18942/travel - tech - usage/ [ 8 ] https://www.google.com /images [ 9 ] https://smallbusiness.chron.com/technology - used - hospitality - tourism - 31033.html [ 10 ] https://adamosoft.com/blog/technology - in - tourism - reshaping - the - hospitality - industry/ [ 11 ] https://www.software.travel/blog/automation/how - technology - changing - travel - industry/