Onyangǐ Strategic Communications Editorial Leadership Brand & Impact Storytelling Maureen Maureen Onyango Strategic communications professional, editor, and storyteller with over eight years of experience helping organisations find their voice, communicate their impact, and build meaningful connections with the people who matter to them. My work spans international development, public health, policy research, and technology, where I have led communications strategies, shaped organisational narratives, and translated complex ideas into stories that inform, influence, and inspire action. From experience across various roles, I have learned that effective communication requires more than creativity. It takes curiosity, sound editorial judgment, an understanding of audiences, and the ability to turn good ideas into work that delivers results. I enjoy both sides of the process: thinking strategically about what needs to be communicated and getting hands-on to bring it to life. Beyond work, you'll find me salsa dancing, exploring sci-fi worlds, or getting lost in a good book. I believe creativity grows when we remain curious about the world around us. What I Bring To The Table 01 | Strategic Communications & Leadership Communication Strategy • Brand Positioning & Management • Executive Communications • Internal Communications • Crisis & Reputation Management • Team Leadership 02 | Editorial, Content & Storytelling Narrative Development • Annual & Donor Reports • Thought Leadership • Research & Evidence Translation • Copywriting & Editing • Ethical Storytelling • Multimedia Production 03 | Media, Campaigns & Stakeholder Engagement Public Relations & Media Relations • Integrated Campaigns • Advocacy Communications • Partnership Engagement • Event Communications • Donor & Stakeholder Communications 04 | Digital Strategy & Performance Digital Marketing • Website & SEO Management • Social Media Strategy • Email Marketing • Content Planning • Audience Analytics & Performance Measurement Tools & Platforms WordPress • Google Analytics • Mailchimp • Brevo • Adobe Creative Suite • Canva • Sprout Social • Buffer • Hootsuite • Happeo • Trello • Power BI • Meta Business Suite Selected Remote Consultancy Experience International Mining Organisation | January to Sept 2026 (Contract-based) UK-headquartered organisation Wambui Mburu | Virtual Assistant US-based engagement | June 2022 – March 2024 Experience Work CFK Africa | Communication Lead June 2024 – Present | International Development & Public Health Leading strategic communications, editorial direction, donor reporting, media engagement, and stakeholder communications. Managing a seven-person team and shaping organisational narratives across health, youth empowerment, and community development. Wasoko | Communication & Engagement Associate November 2022 – May 2024 | E-commerce & Technology Managed brand communications, executive messaging, media relations, and internal engagement across six African markets: Kenya, Uganda, Tanzania, Rwanda, Zambia, and DRC. Institute of Public Finance Kenya | Communication Lead August 2021 – October 2022 | Public Policy & Research Led communications and advocacy for a public finance research institute, translating technical research into accessible policy narratives, publications, and media campaigns. BrighterMonday Kenya & Uganda | Marketing & Communication Specialist November 2018 – July 2021 | Recruitment & Technology Drove digital marketing, brand communications, content strategy, and public relations across the Kenyan and Ugandan markets. Portfolio RUNNING LIFESTYLE Lead communications across public health, girls' empowerment, youth development and economic opportunity. Shape organisational narratives and translate program evidence into publications and campaigns. 1. Annual Reports & Impact Communication Wrote CFK Africa's 2024 and 2025 annual reports, translating program evidence, organisational milestones, and community stories into cohesive publications for funders, partners, and institutional stakeholders. View Reports 2024 Annual Report · 2025 Annual Report 2. Still, I Rise Editorial Leadership & Campaign Edited Still, I Rise , a collection of firsthand stories by 28 teenage mothers, and contributed to its dedicated website and campaign communications. Fundraised USD 6,500 towards the communications and cross-functional coordination for the book launch in Nairobi, exceeding the attendance target by 21.5%. View Project Website Still, I Rise Book 3. Youth Media Corps Initiative Development Founded and lead the Youth Media Corps, creating opportunities for young people in informal settlements to document their own communities. Built collaborations with the University of North Carolina Hussman School of Journalism, Slum Film Festival, and Shujaaz to strengthen youth-led storytelling. View Blog CFK Africa's Youth Media Corps Cohort Lead communications across public health, girls' empowerment, youth development and economic opportunity. Shape organisational narratives and translate program evidence into publications and campaigns. 4. Strategic Events, Stakeholder & Donor Engagement Develop communications plans for CFK’s milestones, donor engagements and high-profile events, including CFK Africa's 25th anniversary activities. Work with leadership and program teams on messaging, stakeholder engagement, event documentation, and donor visibility. 5. Executive Leadership & Systems Development Spearheaded the onboarding of Mteja, an omnichannel communications platform now hosting over 28,000 contacts across CFK Africa’s programmes and stakeholder network. This has strengthened the organisation’s capacity for audience segmentation, targeted outreach, and coordinated community engagement. Also established content calendars, approval workflows, and knowledge management systems to improve communications efficiency and collaboration across Kenya and US teams. 6. Media Relations & Organisational Positioning Develop media narratives, press releases, leadership messaging, and strategic outreach that position CFK Africa in conversations around public health, gender equity, and youth empowerment. Secured national media visibility and supported communications for high-profile partner and leadership engagements. View Newsroom CFK Africa Newsroom Engagement with leadership during a donor visit. 28,000+ Contacts on Mteja platform Across CFK Africa's programmes and stakeholder network Daily Nation- Spotlight on CFK Africa Youth. Content Creation | Graphic Design | Social Media Marketing | Thought Leadership Writing | Public Relations Internal Communications & Employee Innovation Spearheaded the launch and management of Happeo, Wasoko's internal communications platform serving over 1,500 employees across six markets. Transformed the intranet into a space for employee engagement, knowledge-sharing, and innovation. Designed and ran the "Best Idea Wins" campaign, inviting employees to contribute practical ideas for business improvement and expansion. Ideas were reviewed and escalated to relevant departments, with one contributing to Wasoko's expansion into Zanzibar. Multi-Market Communications & Brand Management Coordinated corporate communications across Kenya, Uganda, Tanzania, Rwanda, Zambia, and the DRC, maintaining consistent brand positioning while adapting messaging to different markets and audiences. Developed executive communications, campaign materials, and stakeholder content to support the company's growth and business priorities. Public Policy | Research Communications | Advocacy | Institutional Leadership 1. Strategic Communications & Institutional Positioning Led the Institute's communications function, shaping its public positioning as a credible voice on public finance, fiscal accountability, and economic policy in Kenya. Developed communications plans, managed institutional messaging, and coordinated publications, media relations, and digital engagement to strengthen the visibility and accessibility of its research. 2. Research Translation & Policy Advocacy Worked closely with researchers to translate complex fiscal research, national budget analysis, and technical policy findings into accessible narratives for policymakers, journalists, civil society, and the public. Developed advocacy content and simplified research communications to help audiences understand the implications of public finance decisions. 3. Digital Communications & Public Engagement Led digital campaigns aligned with Kenya's national budget and legislative cycles, connecting technical research to timely public conversations. Achieved a 40% increase in digital audience reach through targeted content planning, relevant advocacy messaging, and strategic campaign timing. Content Creation | Graphic Design | Social Media Marketing | Blog Writing | Web Design Wambui Mburu Content Creation | Graphic Design | Social Media Marketing | Blog Writing | Web Design Content Creation | Graphic Design | Social Media Marketing | Blog Writing | Web Design Blogs ● https:/ /cfkafrica.org/cfk-africas-2025-celebration-of-community-champions-highlighted-kibera-soccer-women-fc-and -inaugural-pheroze-nowrojee-social-justice-award/ ● https:/ /cfkafrica.org/wifi-willpower-and-what-comes-next-meet-ronald/ ● https:/ /cfkafrica.org/beyond-the-plate-what-nutrition-really-means-to-me/ ● https:/ /cfkafrica.org/a-day-in-the-life-of-a-teenage-mother-in-kibera-meet-claudia/ ● https:/ /cfkafrica.org/finding-peace-of-mind-at-tabitha-maternity-home/ Press ● https:/ /cfkafrica.org/news/press-release-world-mental-health-day-60-of-kenyan-youth-report-depression-anxiety-or -panic-attacks/ ● https:/ /cfkafrica.org/news/press-release-cfk-africa-announces-first-chief-executive-officer-and-new-executive-direct or-to-lead-kenya-and-u-s-offices/ ● https:/ /wasoko.com/press/new-e-commerce-trends-and-shifts-impacting-the-retail-space/ https:/ /wasoko.com/press/empowering-informal-retailers-the-impact-of-wasokos-last-mile-delivery-network/ ● https:/ /wasoko.com/press/importance-of-credit-to-informal-retailers/ Check Out Some Articles Great communication bridges the gap between what organisations want to say and what their audiences truly care about. That's where I strive to make a difference. Get in touch with me Email: daisymaureen57@gmail.com Onyangǐ Maureen Strategic Partnership & Communication Specialist