MERCHANTS Case study 2020 Rapid Growth and Positive Partnership: UK Merchant Direct Cosmetics Skyrockets on Wish UK-based merchant Direct Cosmetics began to ramp up business on Wish in June of 2020. Since then, they’ve experienced incredible growth, "skyrocketing from receiving orders each day in their first week, to a record Black Friday week". They are becoming one of Wish's highest performing merchants. Direct Cosmetics Exponential Growth in Orders 4.7 STAR RATINGS R E C O R D W E E K November 23rd - 29th ALL-STAR SHIPPER S H I P P I N G T O 28 TERRITORIES 33 % IN ORDERS Week of 06.01 - 06.07 Week of 11.23 - 11.29 Maggy Direct Cosmetics One of the main advantages of selling on Wish [this time] has been the partnership with our Account Managers,” Maggy says. “We work together, and that’s 100% key.” How did Direct Cosmetics do it? The secret is in “Wish listens and adapts very easily, and their close partnership with Wish. Though they’d compromises,” Maggy continues. Direct Cosmetics signed up in the past, Direct Cosmetics had never has sold on platforms where it’s not possible to worked with a Wish Account Manager. In early reach a real person - and they’re now actively 2020, Maggy Velasquez, Digital Marketing Manager choosing Wish instead. “We don’t sell on Amazon for Direct Cosmetics, attended the “Retail without anymore, because it’s not people, it is just a Borders” conference, where Wish won the machine,” Maggy comments. “One of the reasons Marketplace Activation Award. With renewed we’re on Wish is because of the personal touch.” excitement, Maggy contacted Heidi (Wish CPG Manager) for help leveraging Wish’s platform, tools, and Merchant Dashboard. © 2020 ContextLogic Inc. MERCHANTS MERCHANTS Case study 2020 Direct Cosmetics also believes that Wish is unique When asked what advice among online marketplaces. she’d give a new Wish merchant, Maggy says: “[Wish] is very targeted to allow customers to browse, and to entertain,” Maggy notes. “We find that unique brands work well on Wish - like Maggy celebrity fragrances, and hard to find brands.” Sales have come not only Direct Cosmetics from Europe, but also countries like Japan and Australia. To facilitate “Start with bestsellers to try international shipping, Direct Cosmetics recently proposed that Wish the platform. Once you know add a new, more cost-efficient logisticals carrier. In partnership with Wish how to go about it, launch Account Managers, the new carrier was approved. “We’ve experienced everything. We started with 100 products to test the challenges,” Maggy says, “but we aren’t doing this on our own. We’ve waters. Once you understand had full support from Wish to help continue our growth.” [Wish], it’s intuitive. We like that everything is straightforward.” The Direct Cosmetics Team # 1 S H O P P I N G A P P DOWNLOAD From 2017 - 2019 100 MILLION 500 THOUSAND Direct Cosmetics uses Wish’s Price Drop tool, which provides easy to interpret campaign performance data and insights, as well as the ability to set up sale campaigns in advance. This has helped increase sales significantly. They’ve also adopted Wish’s CollectionBoost tool, setting 90 % up collections such as “Shop Cosmetics” or “Shop Deodorants” - leading to increased impressions and a conversion rate of 30% check-out at the product level. Finally, Maggy hopes new merchants realize what Wish can do for their businesses. “We sell very quickly and our stock rotates very rapidly,” she 1.8 MILLION says. “We want to expand, and our goal is to give Wish priority over other platforms. Now, we give Wish a try for three or four days before other platforms get the merchandise.” © 2020 ContextLogic Inc.