LinkedIn Content Insights for B2B Marketing Timeframe: Jan 2021–Apr 2022 Sample: Socialinsider data — worldwide Here are some actionable insights you can use to boost your LinkedIn presence: Use more native documents to get more clicks. Post more videos, or images if you're a larger account to get higher engagement rates. How to improve your LinkedIn's content strategy for B2B marketing Native Document Link 6.19% 2.03% CTR on LinkedIn 2.20% Native documents generate 3x more clicks than any other type of content. The click-through rate metric shows the percentage of people who clicked on a post. Average Click-Through Rate Timeframe: Jan 2021–Apr 2022 Sample: Socialinsider data — worldwide Video Image 1.53% 2.15% 2.26% 7.65% 3.01% 2.23% 6.9o% 1.27% 2.69% 1.70% 8.61% 2.08% 1.69% 1.53% 3.58% 2.73% 1.73% 1.54% Average Engagement Rate per Impressions 1.32% Video generates the highest engagement per impression rate for small to middle-sized accounts. Average Engagement Rate Per Impressions Video Link Timeframe: Jan 2021–Apr 2022 Sample: Socialinsider data — worldwide Native Document Image 4.49% 3.83% 3.55% 2.82% 2.71% 2.28% 2.37% 1.36% 3.00% 2.23% 1.68% 1.61% 4.06% 1.53% 1.28% 1.43% 2.20% 1.63% 4.84% Average video view rate on LinkedIn 14.46% Small and large accounts exceed the average video view rate. Average views per video: the metric shows the average number of views per video. Average video view rate Timeframe: Jan 2021–Apr 2022 Sample: Socialinsider data — worldwide 17.18% 13.59% 11.29% 12.72% 16.36% Average page reach rate on LinedIn 3.49% The smallest accounts reach more of their LinkedIn audience - up to 6.17%. The average page reach rate: indicates the number of people who have seen any of your LinkedIn page’s content, shown as a percentage. Average page reach rate Timeframe: Jan 2021–Apr 2022 Sample: Socialinsider—worldwide 6.17% 3.02% 2.96% 1.63% 2.41% Improve your social media strategy with Socialinsider ✓ All in one platform for competitor research and social media analytics ✓ Ready to download social media reports ✓ Review the performance of certain social posts Book a demo Start, run, and grow your marketing agency with Cloud Campaign ✓ Schedule social content in just a few minutes. ✓ Send and receive feedback and get approval on content with your clients ✓ Create an integrated white label social media management service - FREE with a Studio or Agency plan. Start a free trial Click-through rate The average click-through rate is calculated by dividing the number of link clicks by the number of impressions. Average engagement per impression rate This metric is calculated by dividing your engagement by impressions, then multiplied by 100. Average video views rate The video views rate represents the percentage of video views divided by total impressions multiplied by 100. Methodology Reach rate Reach rate stats are available only for LinkedIn pages as LinkedIn does not offer information about the post's reach through its API. Platform No. of Profiles No. of Posts 1.126 141.474 Methodology