LinkedIn Content Study PDF.pdf -

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LinkedIn Content Insights for B2B Marketing Timeframe: Jan 2021–Apr 2022 Sample: Socialinsider data — worldwide How to improve your LinkedIn's content strategy for B2B marketing Here are some actionable insights you can use to boost your LinkedIn presence: Use more native documents to get more clicks. Post more videos, or images if you're a larger account to get higher engagement rates. CTR on LinkedIn Average Click-Through Rate 8.61% 7.65% 2.20% 6.9o% 6.19% 3.58% Native documents generate 3x 2.26% 3.01% 2.23% 2.69% 2.73% more clicks than any other type 2.15% 1.53% 2.03% 1.70% 2.08% 1.69% 1.73% 1.54% of content. 1.27% 1.53% The click-through rate metric shows the percentage of people who clicked on a post. Native Document Image Link Video Timeframe: Jan 2021–Apr 2022 Sample: Socialinsider data — worldwide Average Engagement Rate per Impressions 4.84% Average Engagement Rate Per 4.49% 4.06% Impressions 3.83% 1.32% 3.55% 3.00% 2.82% 2.71% 2.37% 2.28% 2.23% 2.20% 1.68% 1.63% 1.61% Video generates the highest 1.53% 1.43% 1.36% 1.28% engagement per impression rate for small to middle-sized accounts. Video Image Link Native Document Timeframe: Jan 2021–Apr 2022 Sample: Socialinsider data — worldwide Average video view rate on LinkedIn Average video view rate 17.18% 13.59% 12.72% 16.36% 14.46% Small and large accounts exceed 11.29% the average video view rate. Average views per video: the metric shows the average number of views per video. Timeframe: Jan 2021–Apr 2022 Sample: Socialinsider data — worldwide Average page reach rate on LinedIn Average page reach rate 6.17% 3.49% The smallest accounts reach 3.02% 2.96% more of their LinkedIn audience 2.41% - up to 6.17%. 1.63% The average page reach rate: indicates the number of people who have seen any of your LinkedIn page’s content, shown as a percentage. Timeframe: Jan 2021–Apr 2022 Sample: Socialinsider—worldwide Improve your social media strategy with Start, run, and grow your marketing agency Socialinsider with Cloud Campaign ✓ All in one platform for competitor research and ✓ Schedule social content in just a few minutes. social media analytics ✓ Send and receive feedback and get approval on ✓ Ready to download social media reports content with your clients ✓ Review the performance of certain social posts ✓ Create an integrated white label social media management service - FREE with a Studio or Agency plan. Book a demo Start a free trial Methodology Click-through rate Average engagement per The average click-through rate is impression rate calculated by dividing the number This metric is calculated by dividing of link clicks by the number of your engagement by impressions, impressions. then multiplied by 100. Reach rate Average video views rate Reach rate stats are available only The video views rate represents the for LinkedIn pages as LinkedIn percentage of video views divided does not offer information about by total impressions multiplied by the post's reach through its API. 100. Methodology Platform No. of Profiles No. of Posts 1.126 141.474