Prakriti Health Products Private Limited Wholesome Platter TM Problem Statement Consumer Sourcing healthy and nutritious staples is a challenge Ecosystem Production, packaging and delivery are burdening the environment • Food that enhances health and immunity. • Industrialization of food processing is taking away nutritional elements. • Accessibility to fresh and authentic staples. • Convenience and comfort of shopping from home. • Chemical based farming is damaging the soil, water, and the ecosystem. • “Locally produced and locally consumed” has lost its focus increasing the carbon footprint. • Unsustainable plastic packaging driven by convenience and cost is causing environmental havoc. Farmer Sustainable farming is not remunerative enough • Chemical farming is compromising the soil health and long - term productivity. • Missing a reliable partner who can provide continuing guidance keeping farmer’s interest as the highest priority. • Inefficient supply chain and too many middle - persons. • Difficulty in accessing end consumers to enhance value realization. • Selected basket of healthy products • Encouraging natural & chemical - free cultivation • Transition to native varieties • Promote GI crops • Carefully chosen farmer network • Deeper farmer engagement enabled by technology • Traceability back to the farm • Preserving nutrition at every step • Slow and traditional processing methods for all products • Freshly processed only after the order is placed • Clean and hygienic processing and packaging facility Wholesome Platter TM Solution Procure Process Provide • “Refuse - Reduce - Reuse - Recycle” o Sustainably and minimally packed o “Pour - over” using returnable containers • Environment friendly delivery vehicles • Online presence combined with experience stores ( Phygital model) Right Farm - Right Farmer - Right Produce - Right Cultivation - Right Processing - Right Delivery Providing nutritional and healthy staples at affordable pricing with a focus on sustainability Socio - economic demographic trends Median age to remain under 32 years until 2032 15 - 60 years bracket expected to witness healthy growth rate Increasing population focused on health Higher exposure to media/internet Increasing literacy rates Rising income levels Customer Profile 1 2 3 4 80 130 180 230 280 330 380 430 0 - 14 Yrs 15 - 24 Yrs 25 - 34 Yrs 35 - 44 Yrs 45 - 60 Yrs +60 Yrs 2018 2028 Population CAGR 27 28.5 30 31.7 2018 2020 2025 2030 India's Median Age Approach 1 (Top Down) All India Market INR 1,557,000 Cr Bangalore Population Vs India: 1% Market: INR 15,570 Cr Market: INR 18,900 Cr Approach 2 (Bottoms Up) BLR Population: 1.2 Cr Households: 30L Monthly spend: INR 5K* Penetration: 5% Wallet Share: 50% Market: INR 60 Cr Upper Middle Class: 15% Market: INR 2,335 Cr Penetration: 5% Wallet Share: 50% Market: INR 71 Cr ~ INR 65 to 70 crores Upper Middle Class: 15% Market: INR 2,835 Cr * Avg. household spending arrived based on staples consumption and competing product prices Market Size Bangalore Total Market Bangalore Target Market Bangalore Served Market Business Model Unique Propositions Current Products Wood Pressed Oils Stone Milled Flours Stone Milled Batters Iron Pounded Spices Grains & Millets Traction Customer Metrics 4 5 5 10 12 15 21 Nov-22 Dec-22 Jan-23 Feb-23 Mar-23 Apr-23 May-23 Revenue - Annual Run Rate (INR Lakhs) Initial Capital $170K Inventory $50,000 Processing Center $45,000 Digital Infra & Marketing $30,000 Operations $45,000 Customer Onboarded 1,100 4,800 AOV [INR] 560 650 No. of Orders 1,050 3,250 Instagram Followers 1,934 17,500 Total [To Date] Last Month [Annualized] Customer Testimonials Metrics For all the convenience focused people, Wholesome Platter has the perfect solution. Products are freshly made and delivered to you. It’s healthier and zero waste. -- Nayana Loved the batter. Ordered jowar, bajra and ragi batters. They came fresh. Could feel the warmth and the bubbles of a freshly fermented batter. -- Lakshmi The flours that I bought from u guys are really good. As soon as I opened the packet my kitchen was smelling divine like my granny's kitchen in village. -- Chaitra Amazing quality, especially wood pressed oil reminds me of my childhood pure home cooked meals. -- Shipra Excellent products, freshly made and well packaged. Offer regional products which are difficult to find in Bangalore -- Roopali Competition Timeline Team Team Experience Agriculture Technology Consumer & D2C Fintech HR & Recruitment Business & Operations +8 yrs. exp. in D2C GTM, growth, strategy & consulting +15 yrs. exp. in IT project mgmt , HR, and sustainability initiatives +20 yrs. exp. in private equity, investing and business operations +20 yrs. exp. in agriculture, agritech , software and a serial entrepreneur Girish S, Founder & CEO Pallavi M, Co - Founder Rohit K. Marketing Head Rahul M. Investor & Advisor Operations: 8 - member team in place having industry experience Design & Branding: External agency with +15 years of experience Accounting, Tax and Compliance: Service agreement with professional agencies in place The “Ask” Seed Funding - $1M Inventory $100,000 Plant and Machinery $350,000 Experience Stores $100,000 Digital Infra & Marketing $300,000 Operations $150,000 The “Target” 5 12 21 30 72 144 300 600 1,080 1,560 Dec-22 Mar-23 May-23 Jun-23 Sep-23 Dec-23 Mar-24 Jun-24 Sep-24 Dec-24 Revenue - Annual Run Rate (INR Lakhs)