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KoinStreet www.koinstreet.com [email protected] THE GATEWAY TO DIGITAL ASSETS KoinStreet is a social trading ecosystem that aims to reshape the digital asset experience through congregated communities, news, trading, and social feeds. MISSION KoinStreet will bring digital assets to the mainstream market through education, copy trading, and social engagement. Mission Overview KoinStreet is revolutionizing the way we interact and engage with each other. Our social communities and our money have always been separate, but for the first time in human history that is no longer true as Facebook, Snapchat, Youtube and others gradually integrated payment transfers between users. This shift was closely followed by peer to peer networks, giving birth to a new and rising market of blockchain and digital assets. With digital assets, more power resides amongst the people. Blockchain and digital assets enable us to break free of institutional chains and take our financial freedom. While many of us take it for granted, a large portion of the world still lacks access to social and financial inclusion, an inalienable right in developed countries but unheard of in other parts of the world. Humanity’s financial and social liberty will be the key to the digital future as more people understand the flaws surrounding the current financial system and begin to act in accordance. KoinStreet is the genesis of this evolution. E X E C U T I V E S U M M A R Y T H E P R O B L E M Information Asymmetry Blockchain technology gave birth to a new wave of applications that is set to transform how we engage with one another in the near and long term future. Unfortunately, for the average person to fully grasp this technology, they must first understand concepts such as distributed ledgers, cryptography, mining, tokenomics, etc. There is a knowledge gap within the digital asset, cryptocurrency and blockchain industries. Information and skills are dispersed across continents, platforms, and trading sites. This is due to a variety of reasons such as poor communication channels, lack of transparency, and differing ideologies in different regions. Thus making the market difficult for the average person to understand. Additionally, people who interact with this technology as a means of investing, trading, or communicating are scattered throughout the internet. The blockchain industry lacks a unified platform that caters to the needs of traders, investors, media and content creators. Experienced cryptocurrency-traders, who have gained a following for their knowledge and reputation are often managing communities of traders using standard social media platforms such as Telegram, Whatsapp, or Slack. This communication is typically done personally, with both parties operating under an assumption of trust. This is extremely inefficient for traders to scale their trading operations while mitigating the risk of managing third party funds and legal consequences. Meanwhile, investors who want to capitalize on the emerging market lack the time and knowledge to make sufficient gains in a volatile market. By creating an efficient and low barrier of entry for investors and traders, we strive to create a supportive ecosystem in which anyone, anywhere, can communicate with others for financial services. T H E S O L U T I O N The solution, Koinstreet. A central ecosystem where digital asset news can be aggregated, where the average investor can utilize profitable trades using traders’ portfolios, and where people can openly curate content and followers to build communities within the market. The KoinStreet app provides a seamless way to access and engage with the digital asset community in one fixed location. At its core is the copy trade feature that connects Investors and Traders together in the social media ecosystem, which is fueled by our native KASH token. Built to serve as a solution for the lack of a media presence in the digital asset industry and deliver a robust reward driven social ecosystem. Users are rewarded for engaging with certain posts and Content Creators are incentivized to create content that reaches high engagement. With the multi-exchange functionality and copy trading feature, KoinStreet is a trader’s paradise that allows them to monetize their trading expertise. Investors mimic Traders through the copy trade contracts possesses the power to create decentralized funds where anyone with an internet capable device, can prove their ability and have an income. T H E S O L U T I O N For the Investor, KoinStreet is crowdsourcing traders. Thanks to the multi-exchange functionality powered by the KASH token, Investors can maintain control of their own funds. The Investor’s funds stay in their own exchanges. Traders are only participating in the trading feature and has access to their own portfolio. The Investor’s portfolio mimics the Trader’s portfolio in real time. Not having to individually learn all the nuances of trading and still being able to access the strategies and skills of dedicated traders gives the investor access to trading services competitive with hedge funds. Given the world’s rapidly growing middle class, we can expect the amount of small sized wealth interested in moving into investments to compound. Koinstreet is enabling those who know about this market to capitalize on their knowledge and those who do not know much about this market, a gateway in. KoinStreet is the cure to the major pain points for the blockchain industry and since we leverage the tech to make it all possible, the community is being used to establish the base for an evolution of social media. MARKET ANALYSIS MOBILE USERS DIGITAL ASSET TRADERS & INVESTORS SOCIAL MEDIA, NEWS, AND COMMUNITIES MARKET SEGMENT - MOBILE USERS Being a mobile-first product is essential in 2019 as mobile platforms now have more users than desktop applications. Studies show an accelerated transition from desktop to mobile in the past year. There are currently more than 5 billion unique mobile subscribers in the world. Even the world’s biggest financial market is embracing the mobile era as investors find new ways to work when they’re not on the trading floor. In a JPMorgan Chase & Co. survey of more than 400 institutional traders, 61 percent said they’re “extremely” or “somewhat” likely to use a mobile trading app this year, up from 31 percent in 2017. MARKET SEGMENT - CRYPTOCURRENCY TRADERS & INVESTORS Record setting numbers were reported by both Coinbase and Binance in the past year. Coinbase doubled its user growth in a six month span in 2017-2018, from 11 million users to 22 million. Binance, a younger exchange, grew from 2 million users in January 2018 to over 9 million in June 2018. We believe this is an indication of future growth in the retail investor market. We project that our user growth will rise exponentially as the digital asset market size increases and the user experience of the entire ecosystem is streamlined. For the the past 4 years cryptocurrency exchange volume has steadily risen and reached almost a $100 billion dollars. Traders that are quickly rising in this market lack appropriate tools to improve and capitalize on their on their ability outside of liquidating their investments. The majority of Investors lack the time or knowledge to be able to profit off their holdings and simultaneously not lose money during the violent price swings that occur regularly in the markets. This disconnect is creating an unprecedented market need for money management. Both everyday investors and traders face barriers preventing the ability to have their digital assets managed effectively. Previously, only the wealthy are able to access investment fund services, but with technology introduced by KoinStreet, the common person has the ability to learn effective fund management. The crypto community visits the top exchanges 7-12 times a month and spends 15-25 minutes on average while looking at 4-15 coins during each of these visits. MARKET SEGMENT - SOCIAL MEDIA, NEWS, AND COMMUNITIES IN DIGITAL ASSETS The blockchain community lacks a single connection point that brings the community together. To get market updates a user will first check multiple social feeds such as Twitter, Reddit, LinkedIn, or Instagram. For news they’ll head to multiple sites like CoinDesk, CoinTelegraph, or most commonly, whichever site their social feed leads them to. Forupdates on their own holdings they head to exchanges like Binance, Coinbase, and Bittrex. To dive deeper, when a user wants to get updates about markets, trade signals, or simply engage with any size of group through media they have to manage apps like WhatsApp, Slack, and Telegram. This is non-inclusive of the constant arrival of new competition delivering the same services driving the community further apart. The current ecosystem is chaotic with the industry disseminated amongst many platforms with too much valuable content being lost as a result. The power of social media has accelerated the rate of growth for emerging technologies, with the estimated cryptocurrency user growth resembling the growth of the internet we know today. How the Platform Works There are 5 primary actors in the system. Any user can be any of the actors at any point in time and can be more than one of these actors at once. Users on the Platform Investors Any user who is currently Mimicking a Trader’s trades. They pay to copy a trader but can receive 5% KASH back if they pay in KASH tokens. Traders A Trader is anyone that is being copied by an Investor Trader’s compete in the gamified trading system that encourages competition through a leveling and ranking system that includes achievements and titles The best traders in the game over the course of a certain time period will be rewarded with KASH to incentivize better performance Content Creators These users are the ones creating the media that is disseminated through the platform. This includes making or sharing promotional content for advertisers in return for payment. They are rewarded in KASH for consistently contributing high engagement content or for individual posts that draw in high traffic from outside KoinStreet Users on the Platform Engaging Users (StreetFolk) These are users who are active on the social network. They are actively contributing to the impressions that platform generates. These users are rewarded based on the amount of promotional content they engage with. All users also have the ability to tip KASH to anyone on the platform. Advertisers Apply to advertise on our platform Businesses that are attempting to focus their marketing towards a blockchain audience. These businesses would have to meet our criteria and submit their ads for review. Advertisers can build promotional relationships with popular users based on their following, personality, etc. KoinStreet helps builds these relationships. Copy Trading The app uses rest APIs to get real-time market data and provide an aggregated view of the user’s portfolio in one screen. Users can log in to their profile and connect their preferred exchange(s) such as Coinbase, Binance, and any other exchange that provides API access to see their funds, make trades, and mimic other successful traders. Investors can mimic a trader by paying their fee and agreeing to the contract length. The Investor’s portfolio begins mimicking the Trader’s in real time while the Investor retails full control of their funds. The Investor can set a stop loss that defines how much they are comfortable with losing which causes the trade contract to automatically be canceled and they are returned their funds staked in the contract. Traders can log into their trader profile and create a following to attract investors. They can then navigate and conduct trades normally. While trades are chosen on the platform, they are still executed on the individual user’s exchange of choice. They can optionally choose to broadcast their trade signals publicly on the platform where investors can then mimic their trades in real time by staking the set amount of ETH or KASH tokens; which acts as the associated cost to mimic a trader. When users use KASH tokens to stake, KoinStreet’s fee of 20% of the staked amount goes down to 10% of the staked amount. Both the trader and the investor mimicking the trade are linked so the account mirrors the moves in real-time. This way any sell or buy order the trader makes is automatically mirrored to the investor’s account. Trades are essentially being facilitated by KoinStreet but settled on the backend on the exchanges themselves. Since users don’t deposit or withdraw any of their funds on the KoinStreet platform, common security concerns are eliminated by processing data through the API layer. The main advantages of using a service that utilizes API’s is that users maintain complete control over their funds, private keys, and choice of exchange (e.g. Bittrex, Binance, Coinbase, GDAX, Poloniex, Bitfinex). Users can log in to their profile and connect their preferred exchange(s) such as Coinbase, Binance, and any other exchange that provides API access to see their funds, make trades, and mimic other successful traders Technology Stack The KoinStreet platform utilizes the KASH Token, a ERC-20 token, built on top of the Ethereum blockchain. It utilizes smart contracts as a trust leveraging mechanism to transfer funds between participants on the platform. It provides support for native mobile apps to deliver a visual interface for easy user interaction. Users add Exchange API keys to the KoinStreet platform. The API/secret key is stored in a file only readable by the owner. When the key/secret pair is added to KoinStreet, it is saved to the local file system and the permission are changed so that only the user can read the file. In order to copy a trader in real time, the user sends ETH or KASH tokens to an escrow contract with a contract length specified by the trader. When a trader trades any asset via exchange APIs, the user’s smart contract receives a request with trade signals. After the request is Once the trade is executed, The Escrow contract holds validated, the investor's KoinStreet will store the trade the investor funds until the account will execute the details from the user’s accounts contract length expires, trade on their exchange onto the blockchain. All fund which will then be released to mimic the traders’ transfers are between user-owned to the trader if profit was actions via API. accounts as Koinstreet is a non- made, otherwise, the user custodial blockchain solution. We gets the funds returned to hold no funds. their wallet. Safety & Security Other platforms require users to deposit funds into the platforms own wallets, leaving users at risk of potential theft. KoinStreet has taken a different approach by connecting users through an API in which users maintain access to funds and private keys. KoinStreet is a non-custodial blockchain service; as not holding funds drastically decreases the attack vectors of malicious parties being able to compromise or extract valuable data from the platform. For additional safety measures, the API intractability is limited to read only access as withdrawal access will be blocked. Additionally, Users API keys are encrypted and store on their local device. Our platform will be secured by requiring users to enable two-factor authentication and we will use OAuth security tokens for internal authentication. KoinStreet Features Community KoinStreet’s social media ecosystem is open to the entire world. Trading and mimicking functionalities are available to all traders and investors at all experience levels. Traders will be able to build and manage communities through the the feed, stories, and integrated group chat functions creating the ability for traders to share their ideas and technical analysis directly with their subscribers. Digital Assets remain a complex asset class which creates a divide between interested people and those that have had more access to information. We believe our approach democratizes information and enables people to operate on a level playing field. Amatueur investors are able to be a part of a communities that focus on sharing investment tips while also having access to the latest news. Passive investors have the opportunity to engage with other users. This social engagement is the key to creating communities that help beginners and incentivizes them to contribute, we believe this is essential to boosting investor confidence and promoting responsible decisions. KoinStreet Features Traders Traders build trust and earn ranks on our platform. Each trader will be labeled with our leveling system. Traders will be able to acquire a tier based ranking which reflects their level, skill, and trust on our platform. This opens the possibility to anyone who has a sufficient ranking to gather subscribers and monetize their knowledge and trading services. The better track-record the trader has, the higher the level a trader is able to reach. This incentivizes traders to make better trades and attract a greater following to build a reputation. KoinStreet Features Built with Blockchain and Smart Contracts KoinStreet utilizes smart-contracts to enable traders and investors to maintain trustless relationships while blockchain is used to leverage security, transparency, and a reputable reputation record. Once trades are successfully executed, transaction records are hashed on the blockchain to produce an immutable record of proofs and history that can be easily audited by anyone. This is to enable transparency between the investors and traders. Markets and Trading KoinStreet App The KoinStreet app is the gateway to digital assets, it offers access to the digital asset market in the palm of your hands. It’s strongest capability is acting as a copy trading multi-exchange. The entire blockchain ecosystem is available at your fingertips. At a glance, you will be able to see the most trending and popular assets in the market. Trending shows you which assets are being traded the most and Popular allows you to view which ones are most owned among your followers. The app provides deep access to all the information large exchanges do with detailed candle charts, orders books, and the ability to perform trades on any exchange swiftly and securely. KoinStreet becomes an integral tool to any experienced trader by offering a desktop client for them to trade with a full suite of trading tools. Traders build trust and earn ranks on our platform. Each trader will be labeled with our proprietary leveling system. Traders will be able to acquire a tier based ranking which reflects their level, skill, and trust on our platform. This opens the possibility to anyone who has a sufficient ranking to gather subscribers and monetize their knowledge and trading services. The better track-record the trader has, the higher the level a trader is able to reach and monetize. This incentivizes traders to make better trades and attract a greater following to build a trustworthy reputation. Social Hub The social features are what really make KoinStreet the hub for all things crypto. Not only does the app act as the medium to connect all your trading needs into one place, but it also builds an entire reward based social economy that serves as the point of connection that the digital asset community is missing. KoinStreet’s social media ecosystem is open to the entire world. Trading and mimicking functionalities are available to anyone willing to pay the associated costs. Traders will be able to build and manage communities through the the feed, stories, and integrated group chat functions creating the ability for traders to share their ideas and technical analysis directly with the whole community. Digital Assets (especially cryptocurrencies) remain a complex asset class which creates a divide between interested people and those that have more access to information. We believe our approach democratizes information and enables people to operate on a level playing field. Amateur investors are able to be a part of communities that focus on sharing tips while also having access to the latest news. All actors on the platform have the opportunity to engage with other users. This social engagement is the bridge to creating and connecting communities which in turn, establishes an incentivized social network. The KoinStreet app shows today’s stories (1-Day KoinStreet App expiring media content) from accounts the user follows as well as some promoted stories. The app also supports a full media feed that displays trades along with videos, articles, and audio content from who the user is following. Trending and promoted posts are available to the user via the discover page that makes viral and important content from the world easily accessible aiding in the dissemination of information and enabling access to relevant content for the user. The entire social ecosystem is gamified by rewarding content creators, viral posts, and users who interact with promotions with Kash Tokens. The top traders are encouraged to compete within a leaderboard where traders are ranked. Meaning if you’re good enough to get to the top your profile is put in front of the investors making it easier to scale the amount of mimics you have, thus, earning more rewards.This offers a reason to stay longer creating an impression based economy. Unlike current social media giants, our model is used to reward content creators and user engagement. Powering the Ecosystem KASH Token The Kash Token (KASH) powers the KoinStreet ecosystem. Kash serves as a utility for accessing reduced fees and promoting engagement for users within the platforms social community. KASH will be implemented as an ERC20 token on the Ethereum blockchain. The Ethereum blockchain has been chosen due to its wide acceptance, strong community, and powerful development tools that are now the industry standard. KASH Token KASH will be used to hold promotional contests that incentivize referrals and engagement to grow the platform. Utilities Posts can hit defined criteria to achieve a “viral status”. The main characteristic of which is 50% discount on copy trading driving outside traffic to a media post on fees KoinStreet. Content Creators who achieve this 5% of KASH spent to copy a trader are rewarded with KASH tokens. is returned back to the Investor as Content creators that make it to the discover rewards page can receive token redistributions Tip KASH between users Users are incentivized to view and interact with KASH can be used to form promotions. KoinStreet uses KASH to reward promotional partnerships with users a portion of what was monetized off their popular users or with KoinStreet engagement . Discounted costs for third-parties KASH will be used to reward the best traders who pay for advertising in KASH through a competition based gamified model rather than other that encourages competition. cryptocurrencies KASH TOKEN KoinStreet investors can stake Ethereum, or any other supported currencies, with a 20% fee charged from the total amount staked to the trader after execution of the copy-trade contract. The trader receives 80% of the amount staked, while KoinStreet takes a 20% platform fee. Users can alternatively stake Kash Tokens in order to receive a 50% discount on the same service (10% fee). Additionally, half of the discount is returned back to the investor at the end of the contract. For example if an investor commits to a 20 day trade contract at the cost of $100 and pays in KASH. KoinStreet takes $10, the investor gets $5 back, and the trader makes $85. Pay With ETH 80% 20% 50% of staked amount goes of staked amount goes saved on fee when to the trader to KoinStreet staking with the KASH token Pay With KASH 10% 50% 50% saved split between KASH goes to Investor KASH goes to Trader Investor and Trader in KASH token KoinStreet Revenue Model Subscriptions KoinStreet’s revenue model is centered around a subscription model with various packages starting with $10/month for multiple exchanges. The first exchange will be free for all users. For $20/month, users can have multiple exchanges and access the KoinStreet advanced desktop trading client. Copy-Trading Contracts KoinStreet investors are able to stake KASH, Ethereum or any other supported currency on the platform in which KoinStreet will charge a contract fee from the total amount staked to the trader. Traders are incentivized to use KASH for reduced fees while investors receive KASH back at the end of the executed contract. Advertising Advertisers such as ICO projects can buy ad space that is native within the platform with KASH tokens. These are then paid to the top content creators and engagers on the platform. Additionally, Koinstreet will charge an advertising fee for content featured on the discover page. Any user can build promotional relationships with popular users based on their following, personality, and other factors. DEFLATIONARY TOKEN MODEL Tokens received from fees are destroyed on a scheduled and planned basis. The remaining tokens are recirculated so the community is incentivized to hold and use KASH Tokens. Tokens are obtained from users in return for reduced fees and rewards Tokens are destroyed until half the supply (500,000,000) is destroyed Recirculation as social rewards Creates revenue for KoinStreet to fund the platforms further growth and development Token Distribution Reserves Advisors 5% 5% Business Development 7% ICO 35% Future Distribution 10% Future Team 9.7% 1,000,000,000 Founding Team 13.3% Private Sale 15% KASH TOKENS Private Sale Public ICO Future Distribution 150,000,000 Tokens 380,000,000 Tokens 15,000,000 Tokens $0.10 $0.15 1.5% for Airdrop/Rewards 33% off ICO Price 85,000,000 Tokens 8.5% for Future Token Sale Business DevOps Treasury Founding Team 70,000,000 Tokens 100,000,000 Tokens 100,000,000 Tokens Partnerships, sponsorships, Future Team Locked and Vested community engagement 50,000,000 promotions and bounties Emergency Reserve 50,000,000 Advisors TEAM Koinstreet team has an experienced team and enthusiastic community who are ready to make this vision a reality. The Koinstreet team brings together a unique collection of experts across cryptocurrency, financial services, data analytics, cloud computing, mobile technology, marketing and design. Jalaluddin Jabarkhiel CoFounder Finance graduate with a background in technology, operations, management and decision analysis. Roshaan Khan CoFounder DataChain Capital/GBA/Fintech4Good/ Vianova Health/OrbComm Token Strategy, Business Strategy, Business Analysis, Growth, UI/UX TEAM Koinstreet team has an experienced team and enthusiastic community who are ready to make this vision a reality. The Koinstreet team brings together a unique collection of experts across cryptocurrency, financial services, data analytics, cloud computing, mobile technology, marketing and design. Roshan Mirajkar CoFounder GBA/BlockchainMind/ Fintech4Good Blockchain Engineer & smart- contracts, Certified Government Blockchain Consultant, IT Manager at Government Blockchain Association Pratik KC CoFounder IT Security Consultant at Booz Allen Hamilton/Credited author for blockchain textbook at James Madison University titled, “Blockchain: Technology, Application & Societal Implications”