JL PEREZ Portfolio: www.copybyjl.com P: 512-779-3339 E: jlpatx2@gmail.com L: Linkedin.com/in/jl-perez Ambitious copywriter, creative marketer, and client manager with 8+ years of external & in-house agency experience. Passionate about brand building, strategic writing & creative excellence. WORK BRAND EXPERIENCE Williams Lea Tag | Remote 09/2020- Present Copywriter Responsible for overall content generation and quality control across digital and social content on a creative team of three Develop digital content for brands including Advil, ChapStick, parodontax, and more Ensure content adheres to creative brief to maximum overall performance Currently acting as Brand Asset and Quality Assurance Manager Winner of the Circle Impact Award 2019 ACHIEVEMENTS + VOLUNTEER FATFREE, Branch & Barrel Whiskey | Remote 09/2019 - 10/2020 Copywriter (Freelance) THE SIDE SHOW AWARDS VOLUNTEER | FALL 2020 Community Manager | Efforts published on AdWeek twice Research and write marketing content deliverables including blogs, social media posts, new business pitches, and style guides for FATFREE’s new agency rebrand CXL SCHOLARSHIP RECIPIENT | MAY 2020 Pitch new content marketing concepts based on current landscape trends Digital Psychology & Persuasion online mini-degree Authored label product descriptions and concepted new names for two new Branch and Barrel Whiskey flavors AMERICAN IN-HOUSE DESIGN AWARD WINNER | DISH 2017 CREATIVITY INTERNATIONAL AWARDS (SILVER) | DISH 2017 Mekanism | New York, NY 06/ 2019 - 09/ 2019 Account Manager "ONETENER OF THE MONTH" AWARD | DISH 2019 Account lead on Nasdaq's annual global integrated advertising campaign, one of FOUNDED "INTERN MENTOR PROGRAM" | GSD&M 2014 Mekanism's top profitable client accounts Lead 25+ participants across agency Coordinated client, team and production expectations to ensure all commercial elements aligned strategically with campaign goals and objectives Spearheaded new eCommerce brand launch for Feelmore Labs new product, COVE Assisted strategy team with consumer insights and focus group developments Presented creative work and recommendations from Nasdaq's CMO to various executive business decision-makers and team members SKILLS Short and long form copywriting Digital strategy DISH In-House | Denver, CO 08/2016 - 05/2019 Social content development SEO implementation Copywriter/Account Manager Effective communicator Highly collaborative Authored and client managed 200+ consumer facing integrated marketing campaigns Client relationship builder and projects across web, email, paid/organic social, digital, print, events, TV and radio Creative brief development Concepted, proposed and implemented new client approval process which decreased Writer across web, social, print, TV, radio, more total number rounds of client feedback by 25% Integrated campaign planning Partnered closely with clients, designers, project managers, account managers, and Attention to detail consumer insights team to ensure each deliverable was concepted and executed Ability to prioritize competing tasks seamlessly, effectively and quickly for maximum results Proficient in B2B & B2C First hybrid role ever on agency team of 55 Critical thinker/problem solver REFERENCES Contact information available upon request EDUCATION CORY VOYZEY MICHELLE BAKER TODD FEITLIN B.S. ADVERTISING, MINOR IN ANTHROPOLOGY Senior Copywriter Senior Art Director Creative Director TEXAS STATE UNIVERSITY, 2013 OneTen Creative OneTen Creative Mekanism Dean's List 2011-2013, Texas State Ad Club
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