PowerPoint Presentation - Mukul Garg

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Partnership Proposal 1 Team Agrim Mukul Garg, Founder • Over 8 years experience in building and scaling marketplaces, leveraging internet and mobile penetration to improve the value chains • Previously: • Head of Growth, Product, Sales at Blackbuck (B2B Freight Marketplace) (raised 230m+ USD) • Management Committee Member | Built on-demand trucking marketplace | Added 700+ cr in revenue | On-boarded 25% of TAM Digitally • Founder at Tripigator (B2C Travel Marketplace) (Raised 40m+ INR) • Onboarded Government of India | Scaled to 4 lakh MAU | ARR $5 million with 10% take rate • Consultant, Consumer Finance with HSBC • B. Tech IIT Kharagpur, Class of 2009, Biotechnology, Har Gobind Khorana Scholar • Family business history of 25 years in Agri Inputs Avi Jain, Co-founder • Over 8 years of professional experience across building & scaling technology businesses and investment banking • Previously: • Cofounder at Taazu (full-stack corporate travel platform) – Sold to a US based travel-tech company • Scaled the platform to $45+mm in gross bookings via new product launches, strategic acquisitions and partnerships • Co-founder at Melio (platform aggregating extra curricular activities for kids) • Vice President, Investment Banking at Nomura Securities. New York – Generated $125mm+ in revenues • Advised top global private equity firms and corporates across North & South America • MBA IIM Calcutta, Class of 2011, Recruitment Coordinator • B. Tech IIT Kharagpur, Class of 2009, Mechanical Engineering Agrim Summary: A Modern Digital Distribution Platform At Agrim, we bring agri-inputs’ manufactures and retailers on one platform Large and Loyal Retailer Network • Single channel to distribute products to a large retailer network • One-stop solution for retailers with year-round loyalty programs across categories Instant Targeted Reach • We are digitally connected with our 80,000+ retailers 24x7 • Our digital reach allows us to segment our retailers and instantly deliver custom communication around offers, new product launches etc. Demand Visibility • Technology can be used to manage product listing and inventory • Easy to use Dashboard along with sales analytics Fair Practices • Complete control to brands to manage pricing and prevent undercutting • On-time payments Agrim: A Modern Distribution Platform At Agrim, we bring agri-inputs’ manufactures and retailers on one platform Demand Aggregation Platform Brand Farmers Retailers We provide manufacturers with access to demand of 80,000+ Retailers on our platform Agrim vs. Traditional Channel By connecting brands directly with retailers, we bring them closer to their customers Agrim Current Distributors • Pan-India distribution • Limited to certain geography Reach: • Very large retailer network • Small network of retailers One-Stop • Year-round service across categories • Usually seasonal connect with retailers Solution: • Better administration of loyalty programs • No platform based loyalty programs Pricing • Complete pricing control with brands • Channel undercutting & Payments: • Payment settlement in 2 days • Payment settlement takes time • Digitally connected to 80,000 retailers • Operate via phone/ whatsapp Instant • Instant delivery of custom communications on • Lack custom communication ability Reach offers, new product launches Doorstep • Same day or next day delivery via partners • Delivery on case-by-case basis Delivery • Delivery efficiency via order aggregation Demand • Brands manage product listing & information • Demand intelligence with time lag Intelligence • Instant demand visibility at pincode level Journey So Far… (1/2) Rabi Season 2019 We started our operations in Haryana in Oct 2019, just in time for rabi season. We built a network of retailers from J&K to MP in almost no-time. We onboarded regional seed producing companies for the supply of OPV wheat seed Key highlights: • Emerged as the largest player in our geography • Built a network of 80,000+ retailers • Sold about 200,000 qtl. of wheat seeds in 2 months Our Investors We are backed by Three Tier-1 Venture Capital investment firms and a handful of successful internet entrepreneurs and industry leaders Journey So Far… (2/2) Kharif Season 2020 We have formalised a partnership with 2 national level brands and are in talks with most major brands. We are currently fulfilling retailer demand for BT Cotton, Paddy and Jowar across HR, PB and RJ Key highlights: • Received demand for 1,00,000+ packets of BT cotton seeds across brands • Fulfilled multiple basket orders across brands & crop categories delivered at doorstep Companies we are in talks with • UPL • Bayer • Nuziveedu • Kaveri seeds • Jk Seeds • East West Seed • Sriram Company Long Term Synergy Streamlining the value chain and unlocking value by enhancing reach & analytics Super Distributor Launch New Products SPOC to maintain Know your customer, supply chain network plan your go-to-market across India strategy and launch new products Realtime Demand Pulse Data Insights Get real-time sales Transparent flow of data data at pin code level directly from the retailers & trade history reports with processed business insights Thank You! Agrim