ATF Accelerator Intro_compressed.pdf -

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` WHY US !! We believe that project Founders should focus their attention to delivering the main fundamental of the business – the PRODUCT ! Helping Founders to accelerate their project through increasing brand awareness and getting attention from Investors , Media, Community and potential partners. Accelerating user growth, creating global impact & GROWTH HACKING! Our Experience Founded in early 2016 by Ken N, AsiaTokenFund Accelerator (ATF) have extensive experience in FinTech & Blockchain space when it comes to Investor Relations, Marketing, Strategy Consulting, PR & Technical Development. Originated from Southeast Asia most popular blockchain media BLOCK ASIA, which has now been re-branded to AsiaTokenFund , we have worked with many top-tier projects , exchanges & VCs. Being a prior investor & Token Fund ourselves, we expertise in market requirement to launch successful projects. Some of our successful clients includes projects such as Odyssey (OCN) and DATx which both raised over $100 Million total in funding. Several top Exchanges including Huobi , OKEX , BiBox, ABCC and Venture Capitals such as Block Origin Capital, Genesis Capital , LD Capital etc. ATF is not a PR company that just distribute press coverage for clients, we do more than that ! We are not interested in getting clients on the news only , we want our client’s project to be successful in delivering a great business strategy. We are well recognised in the industry not only in Southeast Asia but also all across China. We have formed various strategic partnership and also won several awards. Some of partnership includes NEM , BitTemple, Huobi Elites and some awards includes UCIM Best Blockchain Media, UCIM Best Journalists, Huobi Leading Community Award etc. We look forward to sharing more of our success strategy with you and explore opportunities to work together. Ken N Founder ACHIEVEMENTS Some past Achievements that we have accomplished. And many more….. ACHIEVEMENTS Some past Achievements that we have accomplished. HUOBI GLOBAL ELITE Ken Nizam was the first person in Singapore to be invited to join Huobi VIP club as a Global Elite. This prestige status is typically given to top-projects CEOs listed on the exchange itself or high valued blockchain KOL / influencers. As an Elite, Ken supported Huobi early expansion in Singapore & southeast Asia. HUOBI GLOBAL AWARD – LEADING COMMUNITY AWARD 2018 Ken Nizam & Block Asia was recognized by Huobi Exchange as their TOP MARKETING PARTNER in 2018 and was conferred the award of HUOBI GLOBAL ELITE , LEADING COMMUNITY AWARD 2018 UCIM – WORLD BEST CRYPTO MEDIA 2018 Block Asia was nominated & won the award for BEST CRYPTO MEDIA in 2018. UCIM – BEST CRYPTO JOURNALIST 2018 Block Asia Journalist, Hui Xian , won the award for BEST CRYPTO JOURNALIST in 2018 STRATEGIC PARTNERSHIP WITH NEM Block Asia & Ken Nizam signed a strategic partnership with NEM in 2018. NEM was one of the leading project at that time with over $1Billion Market Cap. STRATEGIC PARTNERSHIP WITH BITTEMPLE INCUBATOR Block Asia & Ken Nizam signed a strategic partnership with Asia’s largest blockchain incubator BIT TEMPLE in 2018. BIT TEMPLE has a large co-working space & incubator services based in the heart of Singapore’s CBD. MEDIA PARTNERS WITH LEADING BLOCKCHAIN EVENTS Block Asia & AsiaTokenFund has been an active Media Partner for many large scale blockchain events in Asia. Some notable events included Binance Blockchain Week , Block Show etc. Our Asset Platforms that we own Own Official Own Official Own Official Blockchain Event / Blockchain Mobile App Roadshow Media AsiaTokenFund is a leading blockchain Blockchain Innovation & Tech Tour is an ATF Platform was successfully launched in media in Southeast Asia with over 300,000 event founded by blockPRasia that brings September 2019 and saw over 18,000 app monthly readership and over 1 million projects around the globe to meet investors downloads and users within a month of launch. subscribers. Starting out since 2016 as & community leaders whilst showcasing their Block Asia, the media platform has since project. BIT Tour has since organised over 20 ATF APP is available for both IOS and Android, rebranded. events in Singapore, Malaysia, Thailand, a one-stop-platform that comprises of Vietnam, Philippines, South Korea and blockchain media, market analysis , crypto- AsiaTokenFund has also been Franchised China. wallet , OTC Exchange, Peer-to-peer token in Vietnam for the Vietnamese audience. transfer and mining reward program. The event is planning to explore the Russian, AsiaTokenFund will be opening more European and US market next. (App has been temporarily sunsetted) news channels in 2021 - 2022 Our Asset NETWORK THAT WE POSSESSES Our most valuable assets that we’ve garnered since 2016 are our database. We have over 1,000,000 database of blockchain & tech industry leaders made up of Investors , VCs, Exchanges, Project CEOs , Traders , Token Funds & community leaders. Our database are very comprehensive where we can identify our subscribers by region / country , Industry , position level etc. This way, we help our client target to the right people only. What we have is NOT a list, we have a DATABASE. Aside from global database, we also build our own community online through Telegram, Facebook & Social media. We also manage our own China Chinese VIP community on WeChat with almost 5,000 members of Chinese investors, traders and token buyers. **Social Media Numbers may vary due to changes over time. PAST CLIENTS & PROJECTS Some Successful Cases Our Sample Portfolio The 20+ blockchain projects aim to serve diversified needs of consumers and enterprises, and fields range from advertisement, credit rating system, digital content, entertainment, gaming, media, operating system, payment system, to computing power, infrastructure construction and the sharing economy. Client Sample – Start-up Process Past project SAMPLES / EXAMPLES • Whitepaper & Token Model Design Example: OCN Whitepaper Odyssey (OCN) raised a total of USD 50,000,000 in ICO and listed on Huobi , OKEX and other top exchanges. Client Sample – Start-up Process Past project SAMPLES / EXAMPLES Private Sale Session Past project SAMPLES / EXAMPLES Blockchain Innovation & Tech Tour Past project SAMPLES / EXAMPLES BIT Tour has been a popular hit in Southeast Asian countries attracting over 1,000 Investors, VCs, Traders, Exchanges and medias in the region. This event is a more value- for-money where it does not burden project with high event costs. Projects will benefit maximum results from the meet-up event. ** no longer doing events due to covid-19 situation. Telegram Community Past project SAMPLES / EXAMPLES • Assist to recruit community managers / administrators. • Design communications materials. • Engage community for active chats. PR & Marketing Past project SAMPLES / EXAMPLES PARTNERSHIP Over the years, we have build strong bonds across all ecosystem of blockchain industry MEDIA CHANNELS Over the years, we have build strong bonds across all ecosystem of blockchain industry More than 100+ Blockchain & Fintech Media channels… CASE STUDY 2021 Some Successful Cases We Have Embarked On This Year Recently ATF Accelerator, led by Ken N is managing several successful blockchain & Fintech project mostly in the Decentralized Finance Space (DeFi). Also experienced in NFT and NFT Gaming projects. Some successful cases includes growing a community from zero to over 15,000 REAL COMMUNITIES within 3 months and getting a pre-launching take-up rate of Euro 45 Million locked in (DeFi Vaults). Building a 45 Million dollars community requires very special project & collaboration: strategic approach, right INVESTMENT in marketing and right marketing partners in the blockchain & FinTech Sector. CASE STUDY Some Successful Cases – 2021 DeFi Project Example of current project achievements. Started in Jan 2021 – Within 4 months , grew to over 15,000 active community , strong twitter followers and raised over $50 Million funds in TVL. High level media coverage such as Cointelegraph & CoinMarketCap and few hundreds media covers and various ads placement to achieve the above results. https://drive.google.com/drive/folders/132y_17lxd52ks3CRHL75SkrSJ7CFTK00?usp=sharing (some samples of PR campaign done. Just some shareable sample only) CASE STUDY Some Successful Cases – 2021 DeFi Project Example of current project achievements. Strategic Private Investment secured by us with a VC. SOLD OUT IDO within 10 Min 73,000 Active TG Members 65,200 Twitter Followers Within a 2-month timeframe , we have launched the project from zero to over 73,000 Telegram Community and formed partnerships with Binance, OKEX and others. We also achieved a sold-out IDO on Mantradao & BSC pad within 10 minutes of listing. This is all done thru effective marketing, strategy , investor relations and growth strategy. CASE STUDY Some Successful Cases – 2021 DeFi Project Example of current project achievements. 99,000 Active TG Members 117,000 Twitter Followers 4000+ Chinese Community On Special Event Launch with Binance WeChat Groups TYPICAL APPROACH Sample of approach that ATF Accelerators adapt to support project growth thru effective marketing strategies. APPROACH International team / connection based around the globe MARKETING & GROWTH DIRECTION Project founders should focus effort on technical aspect and we will take on the strategic planning , budget planning , marketing and growth role. Berlin, Germany FULL MARKETING STRATEGY SCOPE London , UK Marketing Strategy , Community Building, Partnership advisory , team building , PR & Media , Shanghai, CHINA engagement San Francisco , USA South Korea STRATEGIC APPROACH Brand Story , Remarketing , Prospect Marketing , PR Philippines Media , Brand Awareness , Brand Trust & Community Vietnam Management Thailand Malaysia BUILD MARKETING TEAM Indonesia Assist project founder to build & hire marketing team remotely and/or in Singapore or anywhere so as to have a legitimate set up with credibility. We work closely based on founders budgets and expectations. This can be at a later stage once the project is more mature. Mean time to use our marketing team services. STAGE 0 – BUILDING BASICS Objective: Building basic brand infrastructure prior to high-drive campaign WEBSITE & LANDING PAGE CREATION Building a world-class website to showcase project selling-points. Landing page that drives all the marketing initiatives to. CORPORATE BROCHURE & PRESENTATION DECK Improve corporate branding with proper logo , professional presentation deck & collaterals to be shared to public WHITEPAPER Draft and write comprehensive whitepaper / lightpaper and upload BUILDING on website (downloadable). Most crypto partners / exchanges / investors requires this. BASICS SOCIAL MEDIA CREATION Create communication channel via social media. Create and maintain social media channels on Facebook, Twitter & LinkedIn. Build content on Medium & blog it on website to improve SEO. MARKETING STRATEGY Plan overall short term & long-term marketing strategy for Stage 0 to Stage 2. Breakdown total budgets and further discuss with management on which activity is crucial and which can be pushed forward. STAGE 1 – INTRODUCE PROJECT Objective: Introduce project to mass blockchain community world wide. Gain traction 1 2 3 4 5 6 7 SOCIAL MEDIA INFLUENCER TARGETTING PR & PRESS Posting Crypto influencer E-Mail Blast Press Campaign. Tweet or YouTube Weekly Content Push to Tier 1, Tier 2 ATF Network 800,000 Posting. review. Crypto Community & Tier 3 blockchain/ Facebook, Twitter, crypto media. Instagram Promote on NFT, what E-Mail Blast COMMUNITY INTERACTION is NFT and introduce ADVERTISING Project Assets. Target over 150 project plan for first Education Build Telegram media. AMA – Livestream Ads placement on Update blog, story- AMA – Telegram Group auction Media Create e-mail content. Group telling on Medium. Share media on Boost SEO Promote & Grow various social Questions & answer Ads placement with Telegram Community platforms. session to answer all top crypto media Boost & Ads. inquiries LIVE – channels. Promote page Manage daily PRE-AUCTION increase social Telegram members. followers STAGE 2 – Building Up Reputable Company Objective: Gather larger engaged community, trust & influence prior to full launch. ADVERTISING & PARTNERSHIP . Boost brand credibility and visibility via advertising and partnership with various crypto outlets (1) Ads on Social Media, YouTube – Performance Marketing PR (2) Partnership campaigns with industry leaders like DeFi Building brand presence thru constant media Pulse, Etherscan.io, Coingecko etc. engagement globally. This will create long term trust in brand / token / platform. (1) Monthly Media Blast to over 150+ medias COMMUNITY (2) Tweet, Facebook posts from Media. (3) KOL Engagements. Maintaining interaction with community and (4) AMA Sessions. growing the community month on month. Once token ready-to-launch, already have huge community (1) Daily Telegram Management SOCIAL MEDIA (2) Telegram Advertising & Growth Building the company’s social media presence (3) Airdrop Campaigns. globally to be leading NFT company (1) Facebook, Twitter, Instagram management (2) LinkedIn – Corporate management (3) Medium – blog (4) Social Media Optimization (5) SEO. STAGE 2: STRATEGY MAPPING Monthly activities / approach to create long term impact & user acquisition ACTIVE USER ACQUISITION BUILDING REMARKETING PROSPECTING TRUST COMMUNITY 1. Brand Story 1. Social Media 1. Digital Optimization 1. PR / Media 1. Telegram & WeChat Community 2. Background 2. E-mail Database 2. Display Network 2. KOLs 2. Telegram Campaigns – referral & reward 3. Education 3. Current App User – Push 3. Tutorials & Videos 3. Reviews notification 3. Reddit / Medium 4. Initial 4. ASO 4. Partnerships Database 4. Reward program – 4. Education Reward for transition 5. SEO 5. AMAs 5. Ambassadors – ELITE PROGRAM 5. Referral Campaign – 6. Seeding / Social 6. Webinar streaming / Refer-a-friend. Seeding. Podcast. 6. Exchange Campaign – 7. Building Telegram & 7. Events / Roadshows. Partner airdrop / WeChat Community campaign with Groups Exchange. ** Remarketing efforts only applies to project with existing community pool. EXTERNAL AGENCY UTILISATION Engaging Various Agency that has its own speciality to ensure maximum results Ø PR PARTNER – Blockchain, Crypto, NFT Ø AD PLACEMENTS Ø TOP LEVEL CRYPTO MEDIA – Cointelegraph, DeFi Pulse Ø DIGITAL OPTIMISATION Coordinate, Consolidate & Negotiate AWARENESS TRUST BUILDING We work with various agencies that specializes in their own unique field to produce the best Ø INFLUENCER AGENCY Ø CRYPTO COMMUNITY – results and save much cost for the project. Ø KOL AGENCY Telegram Ads Ø AMA PARTNERS Telegram AMS E-mail Blast Some samples of work as below link: https://drive.google.com/drive/folders/132y_17lxd52ks3CRHL75SkrSJ7CFTK00?usp=sharing CORE LEADERSHIP TEAM Team behind the success of AsiaTokenFund Accelerator Ken Nizam Myrtle A Ramos Vanessa Koh Co-Founder, Managing Partner Co-Founder, Chief Community Development Partner Co-Founder, CTO, Partner Dara Zhou Andrew L L Yi Wei Sudden Y China Business Chief Business Blokchain Analyst & Chief Creative Officer Development Partner Development Partner Researcher CONTACT US [email protected] Thank you