ASSET MENDESH 2 8 years old, Almaty | +7 708 339 15 99 | mendesh.aset@gmail.com | online - portfolio KEY COMPETENCES AND SKILLS Languages: English (advanced) and Ru ssian (native) Techni cal knowledge: Drupal, AE M, HubSpot SalesForce tools; Microsoft Office; Google Ads; Google Analytics; Facebook and LinkedIn Ads ; Photoshop; Emarsys/Mailchimp; WORK EXPERIENCE April 2017 – Now March 20 20 – Ju n e 2 02 0 October 2019 – July 2 02 0 January 2016 – April 2017 2016 February – 2015 October Digital Marketing Specialist , BASF Central Asia, Almaty Key responsibilities: • Social Media Marketing (including Content Marketing), • Web - site management and SEO , • Digital Marketing Strategy develo pment and implementation, • New Product Launch online promotion support, • Full Management of Dig ital Project s for Central Asia, • Implementation of Global Corporate Digitization Strategy locally Digital and Social Media Marketing consultant, UNDP in Kazakhstan, Almaty (remote - based) Key responsibilities: • Thorough Social Media and Web - site Audit; • Digital and Social Media Strategy development ; • Detailed Content Plan, Thematic Map of key Influencers and Recommendations; • Google Ads support; • Presentations of findings; Digital and Social Media Marketing consultant, UNICEF in Kazakhstan, Almaty (remote - based) Key responsibilities: • Thorough Social Media and Web - site Audit; • Digital and Social Media Strategy development and implementation; • Detailed Action Plan, Thematic Map of key Influencers and Recommendations; • Facebook / Instagram and Google Ads support; • Presentations of findings; • Reporting on key activities. Marketing and PR project manager , Finnish Pavi li on at Astana EXPO 2017 , Nur - Sultan Key responsibilities: • Strategic Planning, organization and execution of PR campaigns (including strategy and media - planning), • Organisation of a press - tour, • Organization of press - conferences and communication with mass media representatives. • Digital Marke ting project - management and execution (including SEO, SMM, E - mail marketing, AdWords), • Reporting, • Coordination of sub - contractors. Junior digital marketer , Chocomart.kz , e - commerce, Almaty Key responsibilities: • Usability and design; • Google Adwords (Monitoring and management); • Social Media Marketing (content - marketing); • Web - analytics; • Email - marketing; • Drafting adverts and visual aids. Developed, implemented, monitored landin g pages for «Kiberzhuma» sales day, Valentine's Day, New Year. Increased conversion rate by 15%. Took 3ed and 2nd places in 2 "Hackathons". MAIN EDUCATION 2014 October – M.Sc. in Strategic Marketing , Imperial College London Business School, the UK 2015 Novermber Digital Marketing, Marketing Analytics, Consumer Behaviour, Brand Management, etc. Grade obtained – merit. 2010 September - B.A.(Hons) in Business, Economics and Social Studies, University of Manchester, the UK 2014 October Marketing, Inter national Business Strategy and Technology, Managerial Economics, etc.. 2.1 (Honours) awarded. ADDITIONAL EDUCATION L ast update: November 2020 2016 February - May 2015 September – October 2011 Summer Google Ads certification , Googl e Skill box P latform , Passed main modules exams: Google Ads Fundamentals , Search Network, Display Network , Me asurement Obtained digital certificate s of completion Marketing intern (Internship in a brand - group), Japan Tobacco International Kazakhstan, Almaty Brand - marketing, marketing communication, feedback management, customer support, work with and coordination of agencies, reporting, project - management; Successfully supported a brand group with “Glamour ” brand promotion at Mercedes Bens Fashion week and Kaz Inter Beauty events; Participated in organization and delivery of the prize draw for consumers; Having successfully passed internship showed results in the form of presentation. Junior Marketing Consultant (university project), Imperial College Londo n, London In the team of 6 people, has successfully developed and adapted customer retention model called McKinsey loyalty Loop to the Jaywing marketing agency. SMM trainee , AB Restaurants, Almaty Successfully promoted Coffeemania brand through social networks. Created unique content, according to intelligence activities online. Increased conversion. Reference letter available upon request. VOLUNTARY WORK AND OTHER ACTIVITIES I worked part - time as a Marketing Professor at Kazakh British Technical University , Almaty, Kazakhstan where I Developed study material s based on my knowledge and skills in Marketing , s uccessfully taught 45 hours of Marketing lectures for summer students , p rovided students with practical knowledge via workshops and tutorials , p repared examination papers and assessments of the course . After my work I have r eceived feedback from 26 students with the overall grade of 4.12 out of 5 on my performance I also received a praise from Dean and was in vited to teach “Digital Marketing” course on a part - time basis I have developed various digital marketing strategies for m ultiple Clients such as Mars, Danone, Wolt, RG Brands and others Participated in University of Manchester team competition on brand cre ation – got 4rth place out of 11. As a team - leader to plan and conduct research and successfully present in team a virtually created brand “Perfect Pizza ”, promoted created Facebook page of this brand Participated in Social Media Marketing Competition during the last summer being among 20 winners out of 110 and got certificate from lead SMM - Marketer. Our SMM Campaign attracted 500+ users to the web - page. Held a position of Marke ting assistant manager at Manchester Entrepreneurs society , one of the most active and biggest societies at University of Manchester. Worked closely with successful students on enhancing the image of society and was involved in designing and development o f startup projects like “PieBoy Clothing ”. Elected as an administrator of IT functions and Promo ads in Kazakh Society in Manchester 3 consecutive years. Promoted the image of Kazakh students’ community, culture and united Kazakhstani students over Manche ster. Organised, coordinated more than 10 national events, developed comprehensive plan for expansion. Hobbies: C reated Alumni Family Community (UK , US, France Alu mni) , Psychology, Hiking, Playing Guitar, Gym, Art and Innovations.