BSMI is a leading marketing school and agency, offering hands - on expertise in both education and practical applications. Founded by experts with extensive international experience, who worked abroad before bringing their knowledge to Armenia, BSMI became the country’s first marketing school. Our innovative programs are crafted by lecturers from globally renowned universities and industry - leading professionals. Building on our strong foundation in marketing education, we are excited to introduce our 5 - day intensive Neuromarketing course designed to explore how neuroscience shapes consumer decisions. Through a mix of theory and active practice, participants will learn to apply cognitive psychology and behavioral science to create more effective marketing strategies. Our mission at BSMI is to bring international marketing education to Armenia, improving the local industry to meet global standards and helping professionals build successful careers locally without seeking education abroad. ABOUT BSMI 3 000 graduates with rewarded careers Knowledge from over 10 countries 99.8 NPS score Over 2 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 BSMI QUALIFICATIONS ROAD MAP 3 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 One - day trainings (offline/online) Mid - term course for training professionals Long - term courses for training professionals Intensive course for multi - industry specialists Educational program Who it is for • Beginners in the Field • Marketing Professionals • Business Owners • Marketing Enthusiasts • Marketing Specialists • Beginners in the Field • Mass - market program 4 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 Education Duke University The National Academy of Sciences Yerevan State University University of Massachusetts Experience Currently working at Golden Harbour Group as Head of Marketing and at Andaco LLC as Head of Marketing and Category Management Angelina Makaryan HEAD OF MARKETING AND CATEGORY MANAGEMENT Lecturer of Target Audience Research and Neuromarketing at BSMI Marketing Experience: 14+ years with local and international projects WHO STANDS BEHIND THE PROGRAM Led 17 research projects in environmental protection, justice, policy, migration, and entrepreneurship Collaborated with: • ISR • EPF • CRRC • PDC NGO • AM NGO Over 24 international and local marketing research projects in finance, food production, beverages, fashion, media, and healthcare (aesthetic medicine) Worked with leading organizations, including: • Bacon Product LLC • TNC Global • ED Fragment • PORC • ADI Marketing • IPSC/ Breavis The “5 Days on Neuromarketing” course by BSMI is designed to equip professionals with the knowledge and tools to understand consumer behavior on a deeper level. This program explores the science behind decision - making, emotional triggers, and subconscious influences that drive purchasing behavior. The course structure is based on: a) latest neuroscience and psychology insights used by industry experts to decode consumer behavior, craft persuasive messaging, and optimize marketing strategies. b) practical hands - on techniques for applying neuromarketing tools — such as eye tracking, emotional analysis, and behavioral triggers — to design campaigns that resonate with audiences and drive brand loyalty. The course prepares professionals to: • Apply neuroscience and psychology to understand consumer behavior and improve marketing effectiveness. • Use neuromarketing tools to refine branding, messaging, and user experience. This course is suitable for professionals from any industry or location. No matter your field or country, you'll gain practical digital marketing skills to drive growth and success. The program is designed for: • Marketing Enthusiasts looking to understand buying psychology, habit formation, and influence strategies • Marketing Specialists aiming to analyze, predict, and enhance consumer behavior to boost campaign conversions Academic Background Who it is for About the program 5 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 5 DAYS ON NEUROMARKETING COURSE Retail & E-commerce Advertising & Marketing Consumer Goods & FMCG Banking & Finance Healthcare Technology & IT Media & Entertainment Luxury & Fashion • 5 offline lectures and 3 interactive workshops • Guidance from an experienced marketing leader with 14+ years in category management and applied neuromarketing, having led over 40 research projects across various industries • Opportunity for networking with industry experts • Fully interactive experience • Learning through practice and core concepts • Post - course support How you will learn I. For Marketing Enthusiasts, this course provides a strong foundation in neuromarketing, helping them understand consumer psychology, decision - making processes, and how to apply brain science to influence purchasing behavior. II. For Marketing Specialists, the program offers practical techniques to analyze consumer behavior, leverage neuromarketing tools like eye tracking and emotional analysis, and optimize campaigns for deeper engagement and higher conversions. How it will benefit This program is designed to be interactive, engaging, and focused on real - world applications, ensuring participants gain practical skills they can apply immediately. • Project - based learning • Collaborative group activities • Expert - led sessions with actionable insights • Practical assignments and live feedback What makes this course unique 6 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 5 DAYS ON NEUROMARKETING COURSE COURSE STRUCTURE 5 Lectures STRATEGIC FOUNDATIONS & PRACTICAL IMPLEMENTATION In this program, participants will explore consumer decision - making through five key neuromarketing sessions, covering emotions vs. logic, dopamine in marketing, sensory branding, consumer trust, and pricing psychology. Over five days, learners will gain practical experience with neuromarketing tools and strategies to create more persuasive, impactful, and data - driven marketing campaigns. BSMI offers a course developed to international standards, tailored to the local market, delivering global - quality education. 7 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 Scientific insights from neuroeconomics and neuropsychology on consumer behavior, decision - making, and sensory perception SOCIETY FOR NEUROECONOMICS 5 Days on Neuromarketing Course BSMI 8 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 STRUCTURE OVERVIEW How the Brain Makes Buying Decisions Discover how emotions and logic shape purchasing decisions. Learn how the brain’s key decision centers respond to marketing and explore neuromarketing tools to optimize campaigns effectively. Lesson title Description How Visuals Influence Buying Behavior Discover how sensory experiences shape emotional connections with brands. Learn how colors, sounds, and visuals influence consumer behavior, and explore subliminal cues to optimize engagement and impact. Building Trust and Loyalty Through Psychology Explore the neural links between love, pleasure, and brand loyalty. Learn how trust, authenticity, and behavioral triggers like FOMO and social proof shape consumer habits and strengthen brand connections. The Role of Dopamine in Consumer Desire Explore how dopamine drives pleasure, anticipation, and motivation in consumer behavior. Learn how marketers use rewards, gamification, and anticipation to build brand loyalty and encourage repeat engagement. The Psychology of Pricing and Value Learn how neuromarketing shapes price perception through strategies like charm pricing and anchoring. Explore consumer psychology in pricing and engage in a practical exercise to compare real vs. perceived value. 9 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 TESTIMONIALS FROM OUR ALUMNI Qnarik Petrosyan | Brand Manager at Megafood , a leading importer of top brands After months of searching through countless marketing courses, I struggled to find one worth the investment. I worried about the practicality. However, after completing the program, I confidently applied the knowledge and immediately secured a reputable job. I highly recommend BSMI to anyone aiming to specialize in marketing. ‘ ‘ Liana Zalinyan | Sales Manager at Bergdorf Goodman NYC Deciding on a marketing course was easy after attending just one open class at BSMI. The exceptional staff, skilled and approachable lecturers, and hands - on practical lessons made the experience outstanding. Simply put, BSMI is the best in the field. Davit Tonoyan | Head of the M arketing Department at the Center of Medical Genetics I joined on my manager’s advice while working as a medical representative. By the end of the course, I was promoted to Marketing Manager. Thanks to BSMI, I also manage large social media pages and grow my own brand. BSMI isn’t just a school — it’s a supportive community that gave my career a fresh start! Tatevik Sargsyan | Founder of the Hikers Creative Agency I am incredibly grateful to BSMI for an experience that exceeded my expectations. This school is a model for overall educational system, prioritizing quality knowledge, accessible teaching, and student comfort. MORE REVIEWS Romella Dayan | CEO of BD Retail Group LLC I am deeply grateful to BSMI for enlarging my mindset, expanding my knowledge in the field, and enhancing my understanding of customer insights. The program provided me with a fresh perspective on businesses and markets, equipping me with invaluable skills for future success. A special thank you to BSMI for fostering such an inspiring learning environment and for providing exceptional educators! ISO CERTIFICATE INTERNATIONAL PARTNERS TRUSTED PARTNERS PROFESSIONAL STAFF TALK TO OUR ADVISOR TODAY AND GET READY TO SHAPE YOUR FUTURE IN MARKETING! READY TO TAKE THE NEXT STEP IN YOUR CAREER? www.bsmi.am Call +374 44 144 904 Email study@bsmi.am Instagram bsmi.am Facebook @bsmi.am Enroll now Date: May 13 - 23 Time : 19:00 - 21:30 Tuition fee : 57,000 AMD/monthly Location : 1/1 Yekmalyan Street