Measuring ROI in outdoor advertising used to feel kind of blurry. Brands would put their ads on a highway and hope people saw them. No tracking links, no analytics dashboards, no measurable engagement-just impressions and gut feeling. But that’s changing fast. Businesses in high-traffic cities like Los Angeles are switching from guessing to tracking. With digital billboard advertising Los Angeles , “digital billboards near me” searches rising, and even static billboard advertising still holding value, companies care more about accountability. How to Measure ROI from Digital Billboard Advertising Campaigns COMPANY PROFILE Understanding ROI in Outdoor Advertising Let’s keep it simple: ROI (Return on Investment) measures whether the money you spent brought meaningful results. In outdoor advertising, ROI can mean sales-but it can also mean: Higher brand awareness Website traffic lift More calls Increased foot traffic Better online search numbers Digital billboards and static billboards give ROI in different ways. Digital billboards are flexible, trackable, and can change messaging fast. They’re great when you want real-time response and measurable user actions. Static billboards are less trackable but powerful for branding and longer- term awareness. They're like a constant reminder that doesn’t switch off. COMPANY PROFILE COMPANY PROFILE Impressions & Traffic Volume Digital suppliers and billboard owners often provide traffic stats-how many cars or pedestrians pass the billboard daily. With bulletin billboards, freeway locations, and busy LA intersections, impressions can be massive. Engagement and Search Lift A good billboard can make people search something like: “best sushi LA” “roofers near me” “digital billboards near me” Key Metrics to Track for Digital Billboard ROI COMPANY PROFILE COMPANY PROFILE Social Media Lift Sometimes a billboard goes viral-or at least boosts engagement. Track: Mentions Hashtags Follower growth DM inquiries Outdoor advertising in LA tend to get photographed and posted, especially if creative is fun or bold. Tools to Measure Billboard Campaign Performance You don’t need a giant tech stack. A few tools can help you track everything clearly. Google Analytics You can match billboard run dates with: COMPANY PROFILE COMPANY PROFILE COMPANY PROFILE Search spikes Page visits Direct traffic increases QR code clicks Digital billboard ads often correlate with measurable behavior within hours. QR Codes A fast, easy call-to-action. Works especially well in Los Angeles since commuters are used to fast-moving digital ads. Contact us to plan smarter and reach the right audience. CRM and Sales Tracking This part closes the loop. You match campaign dates to lead and sales timelines. If: Calls Website leads Appointments Store visits A few practical improvements can boost performance: Use short, sharp CTAs Pick routes with consistent traffic Refresh creative regularly Pair billboards with paid search or social ads Use QR codes or trackable landing pages Outdoor works best when paired with digital-not isolated. Tips to Improve ROI on Digital Billboard Advertising COMPANY PROFILE Conclusion Measuring ROI from digital billboard advertising isn’t confusing anymore. With tracking tools, QR codes, call tracking, analytics, and proper design, businesses can see exactly how outdoor campaigns affect awareness, leads, and sales. In a competitive market like Los Angeles, Outdoor advertising LA-whether static, bulletin billboards, or digital- Bulletin displays remains one of the most renowned company to reach large audiences. COMPANY PROFILE CONTACT US 562 470-6680 www.bulletindisplays.com info@bulletindisplays.com Long Beach, CA, USA