Portfolio aaronhoppe.me ++ Email contact@aaronhoppe.me + LinkedIn /in/aaron-hoppe/ ++ Phone +44 7938 542229 Loughborough University User Centred Design BSc 1st Hons, DpIS | Sep 17 – May 21 Understanding Users (89%), Design Research (80%), Prototyping For Evaluation (79%), Service Design (76%), User Centred Design (75%) SIT Tokyo International Exchange 2A* 5A | Sep 19 – Feb 20 Awarded Full Scholarship, Lectured to secondary schools on UN Sustainable Development Goals. Korea University International Summer Campu s 2A | Ju n – Aug 18 Contemporary Cultural H istory (A), B randing (A), B randing T eam Lead Education Professional Experience Tooling Awards Leadership Freelance Experience • • • Full scope U X U I f or to k en economy simulation, integration and analytics W eb 3 startup winning $11 ,00 0 O utlined product spec with hard constraints based on primary research, in f orming design and validatio n Presented design and communicated wor k to team, evangeli z ing a user centered approach to design Token Simulator T o k enomic s Accommodated pivot to W eb 3 game developers, designing interactive fl owchat solution based on empathic insights Token M anager A na l ytic s Designed nav, f orms, data visuali z ation, table views and interactive graphs f or 3 A /B tested modular dashboards. Shado w Assets D e s i g n Sy s te m Utilising T ailwind as a base, outlined 3 5 + U I components and styling ensuring easier developer alignment, streamlining wor kfl ow Shado w U X UI Designer | Sha d o w Sync Aug 2022 – J an 2023 • • • Solved diverse scope U X problems f or 7 + services, modelling f ast with stringent attention to detail Designed with component - based approach, leveraging e x isting assets and creating 3 new f or M D S Utilised research, data and e x perimentation to evidence decision ma k ing and e x ecute accessible designs M * M odels Mo d e l P ort f o l io s Proactively contributed to 3 wor k shops establishing scope, parameters, and q uic k ideation. Prototyped 5 iterations, and validated production ready prototype within design sprint s M * N exus D ata Mana g ement E x panded upon pre - e x isting U I patterns, accommodating new disparate f eatures and late additions into a data rich user e x perience comprising nav, table views and f orm s M * Direct Mentor Ser v ic e Engaged with team to update sustainability report content strategy, designing 2 deployable reports and 4 interactive graphs, conscious o f W CAG accessibility and pre - e x isting M DS standards M orningstar Associate Product Designer | D ata & D irect P ro d u ct s Sept 2021 – O n g oin g C G Pass W a ll et I nte g ratio n Designed gateway e x perience f rom ideation to prototyping, user testing and production. Communicating with users and devs to collect f eedbac k and develop user empathy • • • Designed down bringing together 2 00 + I P ’ s, creating new chain agnostic game and NF T mar k etplac e Collaborated with agile 1 0 dev team, planning sprints and e x ecuting design f rom ideation to live servic e Presented f ramewor k s and prototypes to gain buy ‐ in f rom global team throughout product li f ecycle C G C D i s trib u tion & Mar k etp l ac e W or k ed with internal teams to de fi ne a uni fi ed product vision, created in f o architecture, user fl ows, plat f orm design principles and a visual design language to deliver production ready designs Catheon IP So l chic k s , So l Star s .. Streamlined disparate micro - processes and elements o f user j ourney (e.g I D O ’ s, sta k ing, and vesting) into scalable, uni fi ed U I patterns. Reducing development time and improving accessibilit y Catheon G aming Product Designer | C atheon G ame C entre (CGC), CG P a ss , C atheon I P May 2022 – Aug 2022 U X Design Technology Analyst | I n s tit u tiona l D ata Ser v ice s M organ Stanley • • • Designed and optimised f ront and bac k o ffi ce fi nancial services as part o f a globalised U X tea m Employed best practice U X methodology spanning interaction prototypes, user tas k fl ows, U I specs T ranslated business ob j ectives and user needs into f ully developed design strategies and solutions M S Carbon T ra d in g Sy s te m Prototyped inhouse trading interactions across multiple brea k points in A x ure. Followed M S U I standards ensuring consistency f or devs, within a wee k ly design sprint proces s M S Deal 2 C R M Sy s tem Researched deal team and clients behaviour empathising with user needs. Produced f rom analysis detailed user fl ows, wire f rames, moc k ups and micro interactions f or D 2 M S M atch Mentor Ser v ic e Led needs assessment f or inhouse mentoring service, deducing 8 3 % highly valued the service f ollowing q uantitative and q ualitative research with 2 0 + end users Ju n – Aug 2019 Prototyping | Adobe X D, A x ureRP, Figma, I nvision, Protopie, S k etch Avalanche | 1 st Place Game T rac k A v a l anche H ac k s - Sept 2022 Enactus | Sept 17 - Sept 1 9 Prepmate Design Team Lea d Lead diverse 1 6 student team, raising £ 6,000 in f unding, presenting in semi fi nals to 3 00 + business leaders CSULB | Ju n - Aug 1 8 Branding Team Lea d Lead global 6 student team, built client rapport and outlined strategic direction f or the product and brand HSBC | Sustainable Community Awar d E nact u s - Mar 2019 Deloitte | B est Client Relationshi p Ux athon - O ct 2020 HK M BA | B est I nteraction Prototyp e Ux athon - O ct 2018 F ord | Grow Y our Community Awar d E nact u s - A pr 2019 N ational G rid | Energy Usage Awar d Y o u n g E n g ineer s - O ct 201 6 O ther | Adobe CC, Con fl uence, J ira • • • Strengthened interpersonal skills, translating 18 client’s business problems into actionable deliverables Fostered self management and organisation to consistently execute projects within strict deadlines Refined analytical ability conducting detailed heuristic evaluations presenting findings to stakeholders • • • Practiced creative problem solving and design thinking within 3 student teams, receiving 2 awards Synthesized competing needs for 3 complex briefs through journey maps, storyboards, and user flows Refined time management and prioritisation, ensuring cohesive designs within strict 24hr deadlines • • • Delivered full scope UX work at a fast paced Web3 edu venture, refining final product as it evolved Iterated complex consumer services in response to pivoting business needs and repeat user feedback Fostered understanding of blockchain/crypto technologies, and there application to B2C products • • • Employed UXUI skillset at agile startup, delivered award winning MVPs raising £2500 in 2 seed grants Pursued intellectual curiosity to uncover evergreen user insights informing long-term product strategy Led 3 user research initiatives, synthesizing insights and competing needs informing ideation of 2 MVPs Freelance UX/UI Designer | Client Commissions Redbull CAP System End-to-end UIUX of inhouse Consumer Agreement Portal detailing handoff for HTML/CSS Th e Co llec t i v e A pp, D i g it a l F o r m s UIUX for digital form conscious of WCA G 2 1 accessibility standards and stakeholder re q s S alu t i o ns c o. u k Magaz in e Visually overhauled and monetized website, SE O first strategy led to tra ffi c up 18 % UXUI Designer N e tfl i x A d o b e Ja m 2020 Ideated and wireframed a new mobile streaming service in response to identified user needs J uiceX Uxa t h on 2020 Collaborated with team of 5 to deliver user journey, wireframes, flows and high fidelity prototype MyT i m e CEO Uxa t h on 2018 Utilised customer insights to prototype an accessible social app in 24hrs for startup client P r o duc t Designer | Co u r se Bu il d e r Co urse B uilder W e b 3 Se r v i c e Created novel tutoring service, utilising re q s specified from teacher and competitor insights Co urse V ie w er W e b 3 Se r v i c e O utlined multiple wallet and token integration informing onboarding, end user interaction and experience T u to r p ass a pp W e b P r esen c e Utilised competitor insights to inform site map, visual design, and SE O optimised page copy UXUI Designer | Sin a M V P S ina Diagn o sis M o b ile A p p Led multivariate test validating MVP UX across 15 performance and subjective measures P r ov ider P o r t al D es k to p Se r v i c e Collaborated within team to deliver, user flows, interactions, info architecture and visuals S ina Too l k i t D esi g n System Created 25 + UI standards for consistent deliverables across design and development team J u l 2020 – Ja n 202 3 N o v 201 8 – J u n 2020 J u l 2020 – Mar 2022 A u g 2020 – Se p t 2021 A tt en o Sy s t e m s Design Com p e t i to ns T u to r p ass S ina M ed t ec h Additional Experience P o r t f o li o aar on h o pp e me ++ Em ail c ont a c t @ aar on h o pp e me + L in k edIn / in / aar on - h o pp e / ++ P ho ne +44 79 3 8 54 222 9