from idea to result EXPERT’S PORTFOLIO Insight - Driven Marketing Agency w ith Data - Driven Approach powered by BSMI A BOUT WHO WE ARE Founded in 2021, Gate21 is a full - funnel marketing agency that turns data and customer touchpoints into actionable strategies. Like finding your gate at the airport brings peace before a journey, Gate21 guides businesses to success with clarity and confidence. We marry data with research to amplify your voice in a competitive market. Backed by the expertise of BSMI - powered founders with experience at leading international brands, Gate21 helps businesses soar higher and reach new destinations. No cookie - cutter solutions here — every business has a unique flight plan. Gate21 ensures yours is crafted with precision, helping you take off with confidence and land with success. Our mission is to be the trusted pilot for your business journey. Just as passengers trust a pilot who has mastered every nuance of the flight, we guide businesses with expertise and confidence. Through data - driven and insight - based strategies, we uncover hidden opportunities, empowering businesses to take off and reach their full potential. Award - Winning Cases in Integrated Marketing and Influencer Marketing Unique product of App - based Targeting driving to digital and offline sales In - depth understanding of different spheres thanks to huge background in market researches WE HAVE: High academic background, global experience WHAT WE DO SERVICES 1) Full - funnel marketing 2) Full - funnel strategy 3) Influencer marketing 4) Generation ideas for video commercials 5) Reel making 6) Creation of Photoshoot concept & organization of the process 7) Integrated Campaign creation 8) Social Media Restart 9) Non - standard activations More services we provide: 1) Marketing department Restructuring and Working templates creation 2) Loyalty programs based on constant RFM analysis 3) Market Research (quantitative, qualitative, mixed) 4) Any other marketing service customised for a case OFFLINE MARKETING NON - STANDARD MARKETING DIGITAL MARKETING CONTENT MARKETING NOT INCLUDED* WHAT WE DO PROJECT MANAGEMENT PROJECT MANAGEMENT • Conduct Meetings And Gather Requirements • Coordinate Creative Materials Creation • Negotiate All Kind Of Placements From Offline Channels To Digital • Provide Regular Reports Highlighting Key Insights, Successes, And Areas For Improvement • Conduct Quality Checks And Obtain Necessary Approvals • Oversee The Production And Implementation Of Ads NON - STANDARD MARKETING DIGITAL MARKETING CONTENT MARKETING NOT INCLUDED* WHAT WE DO OFFLINE MARKETING (OUTDOOR & INDOOR) PROJECT MANAGEMENT OFFLINE MARKETING • Conduct Market Research To Identify High - Traffic Locations • Evaluate Potential Sites • Negotiate With Property Owners & Obtain Necessary Permits • Create Visually Compelling Designs • Coordinate The Production Of Banners, Including Material Selection And Printing • Regularly Inspect Outdoor & Indoor Ads • T rack Expenses And Ensure The Campaign Remains Within The Allocated Budget NON - STANDARD MARKETING DIGITAL MARKETING CONTENT MARKETING NOT INCLUDED* WHAT WE DO OFFLINE MARKETING (TV & Radio) PROJECT MANAGEMENT OFFLINE MARKETING • Conduct Market Research To Identify The Most Popular Radio Stations Among The Target Audience • Develop Engaging And Compelling Radio Scripts • Oversee Casting Voice Actors, Recording, And Editing The Final Ad • Track Expenses And Ensure the Campaign Remains Within The Allocated Budget RADIO TV • Coordinate With Media Buyers To Select The Most Effective TV Channels And Time Slots • Manage The Production Process, Including Casting, Shooting, Editing, And Post - Production • Work With Creative Teams To Develop Scripts, StoryBoards, And Concepts For TV spots • Review And Approve Final Ads To Maintain Qualty And Consistency DIGITAL MARKETING CONTENT MARKETING NOT INCLUDED* WHAT WE DO NON - STANDARD MARKETING PROJECT MANAGEMENT OFFLINE MARKETING NON - STANDARD MARKETING • Develop A Creative Concept That Taps Into The Target Audience’s Emotions • Identify High - Traffic Outdoor Locations • Obtain Necessary Permits And Approvals For Local Authorities • Plan And Organize All Logistical Aspects Of The Street Activities, Including Setup, Stuffing And Equipment • Monitor The Event In Real Time We don’t limit ourselves to standard channels and always come up with something new. We create fully functional and effective advertising channels from scratch DIGITAL MARKETING CONTENT MARKETING NOT INCLUDED* WHAT WE DO NON - STANDARD MARKETING PROJECT MANAGEMENT OFFLINE MARKETING NON - STANDARD MARKETING Some of examples: “ The atmosphere of professionalism here is profoundly influenced by the founders' extensive personal experience with international companies. This experience lends a professional polish to the entire enterprise, in the best sense. ANDREI AMLINSKI, А RENOWNED MARKETER AND COPYWRITER IN RUSSIA, THE CREATIVE FORCE BEHIND ICONIC SLOGANS SUCH AS "DON'T STOP, SNICKERS UP!" AND "GOT AN IDEA — GOT IKEA , CREATOR OF THE FOUNDATIONAL BRANDING STRATEGY FOR BORK. PLAY PLAY PLAY PLAY CONTENT MARKETING NOT INCLUDED* WHAT WE DO DIGITAL MARKETING (DIGITAL & DISPLAY ADS) PROJECT MANAGEMENT OFFLINE MARKETING NON - STANDARD MARKETING DIGITAL MARKETING • Use Data And Analytics To Define And Segment The Target Audience • Design Visually Compelling Display Ads • Identify And Select Appropriate Platforms And Websites For Ad Placement • Monitor Campaign Performance In Real - Time And Make Adjustments As Needed • Conduct Post - Campaign Analysis To Assess ROI We have exclusive programmatic targeting tool that allows to target users based on their apps and deep interests to engage traffic to digital platforms and offline shops CONTENT MARKETING NOT INCLUDED* WHAT WE DO DIGITAL MARKETING (SOCIAL MEDIA ADS) PROJECT MANAGEMENT OFFLINE MARKETING NON - STANDARD MARKETING DIGITAL MARKETING • Develop A Comprehensive Social Media Strategy • Use Data And Analytics To Define And Segment The Target Audience • Develop High - Quality Content, Including Graphics, Videos, And Copy • Monitor Campaign Performance In Real - Time And Make Adjustments As Needed • Conduct Post - Campaign Analysis To Assess ROI We consider global benchmarks for every targeting campaign in Meta & LinkedIn to ensure best results in partners’ budget CONTENT MARKETING NOT INCLUDED* WHAT WE DO DIGITAL MARKETING (INFLUENCER MARKETING) PROJECT MANAGEMENT OFFLINE MARKETING NON - STANDARD MARKETING DIGITAL MARKETING • Conduct Thorough Research To Identify Influencers Using AI Tools • Reach Out To Selected Influencers With Personalized And Engaging Proposals • Develop Detailed Campaign Briefs Outlining Objectives • Review And Approve Content To Ensure It Aligns With The Brand’s Message • Monitor Audiece Reactions And Feedback • Use Tracking Tools And Analytics To Measure The Campaign’s ROI And Effectiveness • Oversee The Execution Of The Influencer Marketing Campaign According To The Planned Schedule WHAT WE DO DIGITAL MARKETING (INFLUENCER MARKETING) We do more than just select various influencers for your business; we create a unique creative campaign for each project. We con duct thorough influencer research, analyze each influencer with cutting - edge AI - tools, and craft extensive campaigns that are not standalone but have a cumulative effect due to high levels of integration. • Expert Influence Analysis: We accurately gauge and utilize each influencer's impact. • Precision Briefing: We do Direct and effective briefings for optimal campaign launches. • Viral Campaign Creation: We write explosive scenarios that stretch your budget further by delivering viral reach. • Strong Influencer Relationships: We have Access to a network of top - tier influencers. • Data - Driven Results: We turn every campaign into quantifiable results with industry - standard reports. SOME OF OUR PROJECTS : New Season, New Toothbrush IG: @colgatearmenia New Criteria of Happiness IG: @zover.estates When You Can... IG: @cashme.am Delivery in 45 minutes IG: @menu.am Visible Confidence IG: @lumiere_optics This campaign significantly boosted our sales, capturing the attention of global Colgate and positioning Armenia as a benchmark for worldwide adaptation. The campaign may now be implemented in various countries around the globe. Additionally, we greatly value the honest approach we have observed in this company. HOVHANNES HOVHANNISYAN, HEAD OF SALES AND MARKETING OF COLGATE AT DERJAVA - S GROUP OF COMPANIES “ Come to check your abilities IG: @ teona.clinic CONTENT MARKETING NOT INCLUDED* WHAT WE DO DIGITAL MARKETING (LOYALTY) PROJECT MANAGEMENT OFFLINE MARKETING NON - STANDARD MARKETING DIGITAL MARKETING PUSH EMAIL • Maintain And Clean The Email List To Ensure Data Accuracy • Segment The Email List Based On Criteria • Develop Compelling And Relevant Content For Email Campaigns • Develop Concise And Compelling Content For Push Notifications • Set Up Push Notification Campaigns Using Mobile App Push Notification Tools CONTENT MARKETING NOT INCLUDED* WHAT WE DO CONTENT MARKETING PROJECT MANAGEMENT OFFLINE MARKETING NON - STANDARD MARKETING DIGITAL MARKETING MOBILE CONTENT GRAPHIC DESIGN • Facilitate Direct Communication Between The Client And The Graphic Design Team To Ensure Design Requirements And Client Expectations Are Fully Understood And Met • Oversee The Adaptation Of Designs Across Different Formats And Media To Ensure Consistency and Effectiveness In Various Advertising Channels • Develop Detailed Design Briefs • Authentic, High - Quality Mobile Content Creation Such As Reels, Short Videos, And Photos That Resonate With The Target Audience • Coordination Of The Entire Process, Including Selecting And Working With Various Professional Reel Makers And Photographers, To Ensure High - Quality Content For The Campaign PROFESSIONA L REELS & SHOOTS CONTENT MARKETING NOT INCLUDED* WHAT WE DO CONTENT MARKETING PROJECT MANAGEMENT OFFLINE MARKETING NON - STANDARD MARKETING DIGITAL MARKETING CONTENT MARKETING WHAT WE DO VIDEO /PHOTO PRODUCTION PROJECT MANAGEMENT OFFLINE MARKETING NON - STANDARD MARKETING DIGITAL MARKETING NOT INCLUDED* Some of examples of our collaboration: ZOVER ESTATES New criteria of happiness PLAY CASHME.AM When you can... PLAY MENU.AM Armenian care in every order Awake fromhypnosis, chose the Armenian PLAY PLAY ARTLIFE.KEMPINSKI PLAY PLAY PLAY FOODPARK Now we have delivery We infuse significant marketing insight into every scenario, ensuring that our videos are not just visually stunning and cool, but also strategically crafted to solve specific marketing challenges. LUMIERE OPTICS New Year Campaign PLAY Celebrities choose Artlife PLAY TEONA Informative ad about SMILE technology PLAY Image Ad OTHER VIDEOS We craft reels of unparalleled quality for any industry and in any style. Below, you can explore examples of our exceptional work. Zover Cashme Menu Lumiere Tom Tailor Baroor Jacobs kitchen IG account https://www.instagra m.com/zover.estates?i gsh=MWhpbTI4OXk4 Y3Y1dQ== https://www.instagra m.com/cashme.am?ut m_source=ig_web_but ton_share_sheet&igsh =ZDNlZDc0MzIxNw== https://www.instagra m.com/menu.am?utm _source=ig_web_butto n_share_sheet&igsh=Z DNlZDc0MzIxNw== https://www.instagram.co m/lumiere_optics?utm_sou rce=ig_web_button_share_ sheet&igsh=ZDNlZDc0MzIx Nw== https://www.instagra m.com/tom_tailor_arm enia?utm_source=ig_ web_button_share_sh eet&igsh=ZDNlZDc0M zIxNw== https://www.instagra m.com/baroor.toys?ut m_source=ig_web_but ton_share_sheet&igsh =ZDNlZDc0MzIxNw== https://www.instagram.com/j acobskitchen.am?utm_source =ig_web_button_share_sheet& igsh=ZDNlZDc0MzIxNw== Reel 1 https://www.instagram.com /reel/C3kYOdSMVMe/?igsh= YWE3eGpiMGxtZzFm https://youtu.be/UF - xrCY - P - 0 https://youtu.be/RBgPQCWy oLw https://www.instagram.com/reel/ C6MBor_t878/?utm_source=ig_we b_copy_link&igsh=MzRlODBiNWFl ZA== https://www.instagram.com /reel/Czd3lNxMgB6/?utm_so urce=ig_web_button_share_ sheet&igsh=MzRlODBiNWFlZ A== https://www.instagram.com /reel/C1JScM9ojxt/?utm_sour ce=ig_web_button_share_sh eet&igsh=MzRlODBiNWFlZA= = https://www.instagram.com/reel/CwN YmlOoN40/?utm_source=ig_web_copy _link&igsh=MzRlODBiNWFlZA== Reel 2 https://www.instagram.com /reel/CwnmlfKs0C8/ https://www.instagram.com /reel/Cp2rMqJokFu/ https://www.instagram.com /reel/C6OAndUibKq/?igsh=M TdzZXQzYmt2bDkxdw== https://www.instagram.com/reel/ C5GlMnOs2Zq/?utm_source=ig_w eb_copy_link&igsh=MzRlODBiNWF lZA== https://www.instagram.com /reel/CzEQtmIsxdS/?utm_sou rce=ig_web_button_share_s heet&igsh=MzRlODBiNWFlZA == https://www.instagram.com /reel/C2Agh2foyAZ/?utm_sou rce=ig_web_copy_link&igsh= MzRlODBiNWFlZA== Reel 3 https://www.instagram.com /reel/CqYYS3 - olZr/ https://www.instagram.com /reel/C1e40UxM7Iw/?igsh=M Wp1ZHB2cXY2MGIwdw== https://www.instagram.com /reel/CtlOneMgNO - /?igsh=MXNjOHdvdGt4eDRp aQ== https://www.instagram.com /reel/C29xg9WM9If/?utm_so urce=ig_web_copy_link&igsh =MzRlODBiNWFlZA== Reel 4 https://www.instagram.com /reel/CpU9wPxojDJ/ https://www.instagram.com /reel/CtwwGjtNrZR/?igsh=M Wt3M3hneHI0czF2MA== https://www.instagram.com /reel/CvhqloDJh7Y/ https://www.instagram.com /reel/C1rTfHJo8ED/ Reel 5 https://www.instagram.com /reel/CupHDLjI5k0/?utm_sou rce=ig_web_copy_link&igsh= MzRlODBiNWFlZA== https://www.instagram.com /reel/CrOLEc9xU_3/?igsh=M WtkMnJ6eWN1Y2p0OA== https://www.instagram.com /reel/C11q65To8Ht/ Reel 6 https://www.instagram.com /reel/Crgf_gnNssU/ CONTENT MARKETING WHAT WE DO FULL - FUNNEL STRATEGY PROJECT MANAGEMENT OFFLINE MARKETING NON - STANDARD MARKETING DIGITAL MARKETING NOT INCLUDED* Discovery and Initial Consultation 1. Objective Assessment : We start by understanding your business goals, target market, and current market position 2. Stakeholder Interviews : Engage with key stakeholders to gather insights and expectations 1. Research and Data Collection 1. Market Research : Conduct thorough research to understand industry trends, customer behavior, and demand patterns 2. Competitive Analysis : Analyze your competitors to identify opportunities and threats in the marketplace 3. Customer Insights : Gather data on customer preferences and motivations through surveys, focus groups, and social media analysis 4. SWOT Analysis : Evaluate your business’s Strengths, Weaknesses, Opportunities, and Threats to inform strategic decisions 2. Strategy Development 1. Segmentation and Targeting : Identify and segment your audience to target them more effectively 2. Value Proposition : Define a clear and compelling value proposition that differentiates your brand in the market 3. Marketing Mix : Develop the 4 Ps (Product, Price, Place, Promotion) tailored to your strategy 4. Channel Strategy : Determine the most effective channels for message delivery, including digital, social media, and traditional media “ I had the opportunity to review the strategy crafted by the school's founders, and I must say, it is genuinely world - class in its scope and execution JULIA ZAKHAROVA, HEAD OF STRATEGY AT IPGMEDIABRANDS RUSSIA (CLIENTS: UNILEVER GLOBAL, SPOTIFY, WESTERN UNION, LEGO, TEVA, MICHELIN, EXXON - MOBIL, TELE2, ETC) While we cannot showcase specific examples due to confidentiality, our expertise is recognized by the EBRD, where we are listed among the elite organizations for crafting impactful marketing strategies CONTENT MARKETING WHAT WE DO FULL - FUNNEL STRATEGY PROJECT MANAGEMENT OFFLINE MARKETING NON - STANDARD MARKETING DIGITAL MARKETING NOT INCLUDED* 3. Tactical Planning 3. Campaign Planning : Design detailed marketing campaigns that align with the strategic objectives 4. Content Strategy : Develop a content calendar that addresses customer needs at each stage of the buying journey 5. Budgeting : Allocate resources and budget to maximize return on investment 4. Implementation 4. Execution : Roll out marketing campaigns according to the plan 5. Coordination : Ensure all elements of the marketing mix work together cohesively and align with the overall business strategy 5. Monitoring and Adjustment 1. Performance Tracking : Use key performance indicators (KPIs) and analytics tools to monitor the effectiveness of the marketing activities 2. Feedback Loop : Regularly gather feedback from customers and stakeholders to refine the strategy 3. Agile Adjustments : Make necessary adjustments to tactics based on performance data and market changes 6. Reporting and Evaluation 1. Results Analysis : Evaluate the success of the marketing strategy against the initial objectives 2. ROI Assessment : Measure the return on investment and impact on overall business growth 3. Future Recommendations : Provide insights and recommendations for future marketing strategies based on the learnings “ I had the opportunity to review the strategy crafted by the agency's founders, and I must say, it is genuinely world - class in its scope and execution JULIA ZAKHAROVA, HEAD OF STRATEGY AT IPGMEDIABRANDS RUSSIA (CLIENTS: UNILEVER GLOBAL, SPOTIFY, WESTERN UNION, LEGO, TEVA, MICHELIN, EXXON - MOBIL, TELE2, ETC)