WHAT IS DIGITAL MARKETING? Digital marketing also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. Any type of marketing that can be measured by marketing experts across the consumer journey and that leverages electronic devices to deliver promotional messaging. Digital marketing is most commonly used to describe advertising campaigns that run on a computer, phone, tablet, or other electronic device. Online video, display ads, search engine marketing, paid social ads, and social media posts are just a few examples of the various formats it can take. Digital marketing is frequently contrasted with "conventional marketing" methods like direct mail, billboards, and magazine advertisements. Constituents of digital marketing Traffic acquisition channels 1. Search engine 2. Social media 3. Email marketing 4. Display advertising 5. Affiliate marketing Supporting channels 1. Mobile marketing 2. Website 3. Analyt ics Traffic acquisition channels 1. Search engine SERP [search engine result page] A Search engine is a software system that is designed to carry out web search. We can get any type of information in search engine . there are so many search engine li ke google ,yahoo, bing , baidu ,AOL , ask.com etc.. we can search web pages .we can optimize our website . 2. Social media As companies of all sizes, social media marketing is an effective way to connect with prospects and clients. On social media, peopl e find out about, research, follow, and purchase from brands. most widely used social media sites, including Facebook, Instagram, LinkedIn, etc. 3. Email marketing Email marketing is the sending a commercial message, typically to a group of people, usin g email.we can aware a people to any type of product. It is easy to track . we can send email to so many people at the same time.sending email is a must cheaper than the other forms of marketing communication. 4. Display advertising Display advertising i s a type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products. we can attract coustumer to much to buy our prouduct . display advertising can run on facebook , instagram etc.. 5. Affiliate marketing By using affiliate marketing, an affiliate can earn money by advertising the products of another person or company. Simply by finding a product they are interested in and promoting it, the affiliate earns a portion of each s ale. Through affiliate connections from one website to another, the sales are monitored. Supporting channels 1. Mobile marketing Through mobile marketing, we target users of smartphones and tablets through websites. The marketing is very most powerful mar keting. Each mobile marketing channel has a distinct value in the way it communicates and distributes particular kinds of information to the consumer. 2. Website A website is a group of interconnected, publicly accessible Web pages with a common domain name. An individual, group, company, or organisation can design and maintain a website to fulfil a variety of purposes. There are different sorts of websites, includ ing personal websites, informational sites, e - commerce sites, social media sites, and corporate websites. 3. Analytics Discovering, understanding, and communicating meaningful patterns in data is the process of analytics. Simply put, analytics enables us to recognise insights and valuable data that we might not otherwise notice. Business analytics is focused on leveraging data insights to make better decisions that will aid firms in boosting sales, cutting expenses, and improving other aspects of their operations.