Pet Market Purchasing Methods Survey Questionnaire What is your age? (40) 25–34 60% 24 18–24 35% 14 Under 18 3% 1 35–44 3% 1 45–54 0% 0 55–64 0% 0 65 or older 0% 0 Prefer not to say 0% 0 Fill percentage 97.56% What is your gender? (40) Female 65% 26 Male 33% 13 Made with forms.app Prefer not to say 3% 1 Non-binary 0% 0 Fill percentage 97.56% What type(s) of pet(s) do you currently own? (Select all that apply.) (40) Cat 53% 21 Dog 30% 12 I do not currently own any pets 25% 10 Small mammal (e.g., rabbit, hamster) 8% 3 Bird 5% 2 Reptile 3% 1 Fish 3% 1 Other: ________ 0% 0 Fill percentage 97.56% Made with forms.app Where do you currently live? (40) Montreal 83% 33 Outside Quebec 15% 6 Greater Montreal Area 3% 1 Elsewhere in Quebec 0% 0 Fill percentage 97.56% What is your preferred shopping channel for pet products? (40) Both equally 30% 12 Online 28% 11 In-store 25% 10 Depends on the product 18% 7 Fill percentage 97.56% Have you purchased pet products online in the past 6 months? (41) Yes 61% 25 No 39% Made with forms.app 16 Fill percentage 100.00% Have you ever shopped at a small/local pet boutique? (41) Yes 80% 33 No 20% 8 Fill percentage 100.00% Please indicate your level of agreement with the following statement:"I find online shopping more convenient than in-store shopping." (41) Agree 34% 14 Neutal 32% 13 Strongly agree 17% 7 Disagree 10% 4 Strongly disagree 7% 3 Fill percentage 100.00% I enjoy browsing in-store for pet products. (41) Agree 41% 17 Made with forms.app Neutral 29% 12 Strongly agree 20% 8 Disagree 7% 3 Strongly disagree 2% 1 Fill percentage 100.00% I trust the product quality more when I buy from a local pet boutique. (41) Neutral 54% 22 Agree 32% 13 Disagree 10% 4 Strongly disagree 2% 1 Strongly agree 2% 1 Fill percentage 100.00% I prefer to support small businesses over large online retailers. (41) Neutral 51% 21 Made with forms.app Disagree 29% 12 Agree 10% 4 Strongly disagree 7% 3 Strongly agree 2% 1 Fill percentage 100.00% I find it easy to return or exchange pet products when I shop in-store. (41) Neutral 39% 16 Agree 37% 15 Disagree 10% 4 Strongly agree 10% 4 Strongly disagree 5% 2 Fill percentage 100.00% I am satisfied with the current shopping options available for pet supplies. (41) Agree 54% 22 Made with forms.app Neutral 29% 12 Disagree 12% 5 Strongly disagree 2% 1 Strongly agree 2% 1 Fill percentage 100.00% Please rate your online shopping experience for pet products: (40) Very Poor 3% 1 Poor 15% 6 Fair 23% 9 Good 43% 17 Very Good 18% 7 Fill percentage 97.56% Please rate your in-store shopping experience : (40) Very Poor 3% 1 Made with forms.app Poor 20% 8 Fair 30% 12 Good 28% 11 Very Good 20% 8 Fill percentage 97.56% How would you describe your impression of Pableen Pet Boutique? (40) 1-worst 8% 3 2 15% 6 3 38% 15 4 35% 14 5-best 5% 2 Fill percentage 97.56% How satisfied are you with the current shopping experience (either online or in-store)? 1 (Not at all satisfied) —5 (Extremely satisfied) (40) 5 40% Made with forms.app 16 4 35% 14 3 23% 9 2 3% 1 1 0% 0 Fill percentage 97.56% Please rank the following shopping factors from most to least important (1 = most important): 1. Price 2. Convenience 3.Product quality 4. Customer service 5. Product variety (41) Fill percentage 100.00% How would you rate the following aspects of shopping online for pet products?(1 = Very Poor, 5 = Excellent) (40) #1 Product quality #2.2 Average #2 Price #2.6 Average #3 Convenience #2.8 Average #4 Product variety #3.5 Average #5 Customer service #3.9 Average Made with forms.app Fill percentage 97.56% Distribute 10 points among the following features based on how important each is to you: (40) Fill percentage 97.56% Rate the following impressions of Pableen Pet Boutique (1= Strongly Negative, 5 = Strongly Positive) (40) Fill percentage 97.56% How would you rate the following aspects of in-store shopping at a pet boutique?(1 = Very Poor, 5 = Excellent) (40) Fill percentage 97.56% Rate the importance of the following when choosing where to shop:(1 = Not Important, 5 = Extremely Important) (40) Fill percentage 97.56% Made with forms.app