CREATIVE PORTFOLIO ELLEN JONES ART DIRECTOR Ellen.grace.jones1997@gmail.com Education Originally coming from a psychology background, I discovered my true calling was in being a creative. I decided to make the journey back to college and have since graduated from the MSc in Creative Advertising at TU Dublin with a 1:1. Agency Experience After college I was fortunate to spend three months at The Public House completing an internship as an art director. I am currently working as a freelance Art director & illustrator. Ellen Jones D&AD New Blood 2020 During my time at TU Dublin I was honoured to receive a D&AD new blood graphite pencil for work completed for Barclays. If you’re interested you can check it out by clicking here! CREATIVE work Campaign ‘Spread some Christmas spirit’ - OOH & Social The Problem To make Aware’s Christmas run feel like something other than ‘just another Christmas run’. The Solution Take people’s interest with running route tracking and turn them into a representation of christmas. POST COPY: Spread some Christmas spirit! The Aware Big Christmas Run takes place, nationwide, on December 12th. Visit Aware.ie to get ready, get set and go sign up! Engagement To increase engagement and get the Run’s sponsor cadburys involved people can upload their unique christmas running routes from their own tracking apps for a chance to win some cadburys goodies. The Campaign ‘The Original Influencers’ - Social The Problem Create a social campaign to encourage people to visit EPIC, the Irish Imigration museum. The Solution Showcase epic as home to the ‘original influencers’ and contrast them with modern day social media influencers. Price Points The Original influencers would adopt fake profiles to promote epic with discounts, in the same way that modern influencers do. #ad The Problem Create a reactive social post for the leaving cert predictions 2020 that ties in with their ‘question it’ campaign. The Solution Using past predictions as a reminder that not all predictions come true so don’t stop questioning them now. The Campaign ‘A warmer glow’ - OOH & Radio The Problem Encourage consumers to enjoy the warmth of their fire with Bord Na Móna. The Solution More and more people have been glued to their phones during lockdown, encourage them to swap the blue glow for a warmer one. Ideally done with photography, the shot would focus on the emotion showing on the individual’s face. The blue glow side being distressed while the orange glow of the fire bringing peace. A Warmer Glow - 20 seconds Copy by: Anthony McDonagh Swap that cold blue glow from the light of your phone, For the warm glow of a fire; in the heart of your home. Trade ‘Lost in your emails’ For ‘Lost in a book’. From a cold world that yells ‘go, go go’ To a warm one, that whispers ‘stay, stay, stay’. Throw on the briquettes. Pile on the wood. Watch your worries melt away. ANNCR: Bord na Móna. Photography recommendations : Enda Bowe, Ayesha Ahmad. The Campaign ‘Hard work down the drain’ - Activation The Problem Many people think since same-sex marriage was legalised that everthing is normal for same-sex couples. People don’t realise that for many same-sex parents only one of them can be legally recognised as their childs parent. Leaving the other to be recognised as a stranger to the child in the eyes of the law. The Solution Use the rainbow (a traditional sign of hope and happiness for the LGBTQ+ community) and show it in a new light. Showing that there is still work to be done and the everthing up until now is wasted if same-sex parent aren’t treated as equals.