Salesforce Certified Marketing Cloud Consultant Practice Questions Salesforce Certified Marketing Cloud Consultant Exam Order our Certified Marketing Cloud Consultant Practice Questions Today and Get Ready to Pass with Flying Colors! Certified Marketing Cloud Consultant Practice Exam Features | QuestionsTube Latest & Updated Exam Questions Subscribe to FREE Updates Both PDF & Exam Engine Download Directly Without Waiting https://www.questionstube.com/exam/certified-marketing-cloud-consultant / At QuestionsTube, you can read Certified Marketing Cloud Consultant free demo questions in pdf file, so you can check the questions and answers before deciding to download the Salesforce Certified Marketing Cloud Consultant practice questions. These free demo questions are parts of the Certified Marketing Cloud Consultant exam questions. Download and read them carefully, Certified Salesforce Marketing Cloud Consultant Exam Questions - Download Actual PDF for Learning you will find that the Certified Marketing Cloud Consultant test questions of QuestionsTube will be your great learning materials online. Share some Certified Marketing Cloud Consultant exam online questions below. 1.Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Order when they are either create update with a status of New, Currently Knitting, Shipped, and Complete. Their Journey works when orders are created, but they noticed it does not injected customers when their status is updated. What could be causing this? A. Orders should be set up to allow injection upon update in Connect Configuration B. The associated Contact should be updated to be injected. C. Synchronized Data Sources poll changes every 15 minutes at the quickest. D. Orders are not being updated from not meeting criteria to meeting criteria Answer: D Explanation: The reason why the Journey does not inject customers when their order status is updated is that orders are not being updated from not meeting criteria to meeting criteria. A Salesforce Data Entry Source only injects records into a journey when they change from not meeting the entry criteria to meeting the entry criteria. For example, if the entry criteria is order status equals New, then only orders that change from a different status to New will be injected into the journey. Orders that are created with a status of New or change from New to another status will not be injected into the journey. References: https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_event.htm&type=5 2.Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code. How could they resolve this issue? A. Select 'Normalize Phone Number* in Journey settings. B. Format the phone field in Salesforce as +l[phonenumber], C. Select 'US' as the sending country in SMS activity. D. Configure the phone field in Salesforce as US locale. Answer: B Explanation: To send SMS messages to contacts located in the United States using a Salesforce entry event in a journey, NTO should format the phone field in Salesforce as +l[phonenumber], where +1 is the country code for the United States and [phonenumber] is the 10-digit phone number without any spaces or dashes. This format ensures that Marketing Cloud can correctly identify and validate the mobile numbers for SMS sending. Normalizing phone numbers in journey settings only applies to mobile numbers stored in MobileConnect or MobilePush demographics tables, not to mobile numbers from Salesforce entry events. Selecting ‘US’ as the sending country in SMS activity only affects how opt-out keywords are processed, not how mobile numbers are validated. Configuring the phone field in Salesforce as US locale only affects how phone numbers are displayed in Salesforce, not how they are formatted for Marketing Cloud. References: https://help.salesforce.com/articleView?id=sf.mc_rn_june_2020_moc_normalize_phone_number_jour ney_setting.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_moc_country_code_processing_for_opt_out_keywor Certified Salesforce Marketing Cloud Consultant Exam Questions - Download Actual PDF for Learning ds.htm&type=5 https://help.salesforce.com/articleView?id=admin_phoneformat.htm&type=5 3.1.Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce. Which two reasons could be the cause? Choose 2 answers A. Synchronized Data Sources only push data every 15 minutes B. ContactID was used as Subscriber Key C. Email Address was used as Subscriber Key D. Individual Level Tracking was not selected in Marketing Cloud Configuration Answer: B,D Explanation: To track clicks on Contact records in Salesforce, two requirements must be met: ? The subscriber key must match the ContactID field in Salesforce. ? The individual level tracking option must be selected in Marketing Cloud configuration. If either of these requirements is not met, clicks will not show up on Contact records. References: https://help.salesforce.com/s/articleView?id=sf.mc_co_marketing_cloud_connect_configuration.htm&t ype=5 https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key_guidelines_for_marketing_clo ud_connect.htm&type=5 4.Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey. Which data setup should they use for decision splits? A. Journey Data queried from main data extension B. Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes C. Journey Data using CRM Report Import Activity to Salesforce Data Extension D. Contact Data using Synchronized Data Sources Answer: D Explanation: To provide near real-time data in a 30-day welcome journey, Northern Trail Outfitters should use contact data using synchronized data sources. This will allow them to access the most up-to-date data from their CRM system in decision splits and other journey activities. Journey data is static and based on the entry source data extension, which may not reflect recent changes in CRM. Contact data mapped through profile attributes or imported from CRM reports may not be as timely or accurate as synchronized data sources. References: https://help.salesforce.com/s/articleView?id=sf.mc_co_synchronized_data_sources.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_jb_decision_split.htm&type=5 5.Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud. What solution should be recommended to allow for long-term self-sufficiency in segmentation? A. Data Filters B. Attribute Groups C. Publication Lists D. Query Activities Answer: A Certified Salesforce Marketing Cloud Consultant Exam Questions - Download Actual PDF for Learning Explanation: To allow for long-term self-sufficiency in segmentation, Northern Trail Outfitters should use data filters. Data filters are a user-friendly tool that allows marketers to segment their data based on criteria and conditions without coding. Data filters can also be refreshed and reused for different campaigns. Attribute groups are used to link data sources in Contact Builder, not for segmentation. Publication lists are used to manage opt-in preferences, not for segmentation. Query activities require SQL knowledge and coding skills, which the marketing team lacks. References: https://help.salesforce.com/s/articleView?id=sf.mc_es_data_filters.htm&type=5 6.A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message. What should a consultant recommend to meet this criteria? A. Import the identified subscribers into a list when creating the send. B. Create an exclusion data extension populated with the identified subscribers. C. Query contacts from the Einstein Engagement Frequency data extension when creating the send. D. Create a suppression list populated with the identified subscribers. Answer: B Explanation: To limit the number of emails a subscriber receives based on a specific frequency (in this case, one email every 14 days), a consultant should recommend: B. Create an exclusion data extension populated with the identified subscribers. Here's how it works: Using SQL Query Activities in Automation Studio, the customer can identify subscribers who have received an email in the past 14 days. The results of the query can be populated into an exclusion data extension. When sending emails, this exclusion data extension can be referenced to ensure that any subscribers in it are not sent the email. Regularly update the exclusion data extension based on send history to reflect the subscribers' eligibility to receive the next message. This method provides flexibility and can be automated to ensure that subscribers are not over- emailed, respecting the 14-day period between sends. 7.A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails. What functionality could be used to accomplish this? A. Recent Email Send Report B. Data Views C. Send Log D. Tracking Extract Answer: C Explanation: A send log is a data extension that captures information about each email send, such as subscriber key, email name, subject line, and send time. It can also capture custom fields that are populated at send time, such as email address or personalized content. A send log can be used to analyze which email addresses receive which emails and when. References: https://help.salesforce.com/articleView?id=sf.mc_es_send_logging.htm&type=5 8.Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Certified Salesforce Marketing Cloud Consultant Exam Questions - Download Actual PDF for Learning Sales Cloud org through Marketing Cloud Connect. Which configuration should be utilized for the API user created in Marketing Cloud? A. API User checkbox is selected, no roles are assigned to user. B. API User checkbox is selected Administrator & Marketing Cloud Administrator roles are applied. C. API User checkbox is deselected, Marketing Cloud Viewer role is applied. D. API User checkbox is deselected, all available roles are assigned to user. Answer: B Explanation: The API user created in Marketing Cloud for Marketing Cloud Connect should have the API User checkbox selected and the Administrator & Marketing Cloud Administrator roles applied. This ensures that the user has access to all features and functions in Marketing Cloud and can perform API calls between Marketing Cloud and Sales Cloud. References: https://help.salesforce.com/s/articleView?id=sf.mc_co_create_a_marketing_cloud_api_u ser.htm&type=5 Powered by TCPDF (www.tcpdf.org)