Drove day-to-day press office and marketing activity for multinational clients, resulting in sustained coverage across lifestyle, fashion and news media. Researched and wrote press releases, client advertorials and reports. Understood key client information, including marketing strategy, target audiences and products and services. Managed relationships with A-list celebrity ambassadors and influencers to generate compelling client coverage. Advised on social media strategy and activations for clients. Planned, managed and executed press trips to Monaco and Venice, resulting in national coverage in Forbes, MSN, Robb Report, GQ, The Daily Mail and Sky Sport Presentation to Goodwood Festival of Speed resulted in client being chosen to exhibit at prestigious Future Lab Paid freelance work following internship Search engine optimised content and achieved featured snippet position and page one on Google organic search Authored compelling copy for luxury lifestyle publishing company producing commercial yacht magazines. Utilised bespoke content management system to produce and modify SEO content for BOAT's digital platforms. Liaised with Digital Editor, pitched original engaging stories, and integrated feedback. Communications strategy resulted in over 200 attendees across events and a 700% increase in social following Managed marketing, communication, web content creation and PR for University of Kent Arts Festival. Responsible for planning and implementation of communications strategies, engendering effective liaison with artists, venues and third parties. Managed the wider communications team to produce effective collaboration. Wrote and edited copy for website, social channels and promotional materials. CONTACT WORK EXPERIENCE REFERENCES SKILLS Paris Postgraduate Arts Festival Mallory Group DIRECTOR OF COMMUNICATIONS FREELANCE JOURNALIST SENIOR ACCOUNT EXECUTIVE 2023 2020 - 2022 aliciaglenn97@gmail.com Emily Caroe Public Relations and Communications Copywriting Final Cut Pro Visual Analysis Adobe Creative Suite SEO Holly Ross Fashion Tech Strategist | Tagwalk E: jemma@tag-walk.com +44 7730 791 858 Paris & London EDUCATION MA History and Philosophy of Art University of Kent Paris School of Arts and Culture 2022-2023 BA (HONS) English Literature with Film King's College London Upper Second Class Honours 2016-2019 Managing Editor of Supplements | Tatler and Vanity Fair E: holly.ross@condenast.co.uk LANGUAGES English (native speaker) French (basic working proficiency) BOAT International Media TATLER PUBLISHING INTERN Condé Nast 2019 - 2020 Assistant produced Vanity Fair in partnership with Boodles video. Provided on set assistance to participants and camera crew and wrote transcripts. Used prior publications for style and tonal references to research, write, and edit cultural news for Vanity Fair weekly cultural newsletter, including book, film and exhibition reviews. 2019 ALICIA GLENN Communications Specialist www.aliciaglenn.net LinkedIn newsletter I proposed and wrote increased following by 300% Responsible for editing and writing copy across Tagwalk’s website, newsletter, marketing materials, press releases, reports and social media. Strategised with Product Marketing team to implement social media and marketing strategy, including ghostwriting CEO’s LinkedIn posts and monthly newsletter. Analysed fashion data to create compelling marketing and social media content. Tagwalk FREELANCE COPYWRITER 2023-Present Jemma Pinueva Founder and Director | Mallory Group E: emilycaroe@mallory-group.com