BSMI is a leading marketing school and agency, offering hands - on expertise in both education and practical applications. Founded by experts with extensive international experience, who worked abroad before bringing their knowledge to Armenia, BSMI became the country’s first marketing school. Our innovative programs are crafted by lecturers from globally renowned universities and industry - leading professionals. With our global reach through online courses available in Russia, Europe, and the USA, we're now excited to bring our most sought - after courses directly to Dubai. Recognizing the high demand in Dubai for marketing strategists, social media and influencer marketing specialists, digital marketing experts, and professionals skilled in creating compelling presentations, we're introducing four flagship courses designed to equip you with the essential skills to excel in today's competitive market. Our mission at BSMI is to deliver world - class marketing education to global hubs, addressing the growing demand for expertise abroad. By sharing cutting - edge knowledge, we aim to build a unified, modern approach to marketing and foster professional growth throughout the region. ABOUT BSMI 3 000 graduates with rewarded careers Knowledge from over 10 countries 99.8 NPS score Over 2 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 Ani Knyazyan Milena Voskanyan Marketing experience with international and local projects: 3+ years MEET OUR EXPERTS Anna - Mari Sargsyan Former lecturer at the National Research University - Higher School of Economics in Moscow , IAA Academic Member, CIM certified marketer. Marketing agencies: ADV Group Russia, Digital BBDO, MGCom Experience with clients: Unilever (FMCG), Bayer AG, Dyson (Russia), Artlife Kempinski Residences (Armenia), Colgate (Armenia) Best cases: Real Estate, Finances, FMCG, E - commerce Education: Yerevan State of University, High School of Economics, Netherlands Institute of Marketing, 1st Media School graduate, EMC certified specialist, Global advertising festivals’ judge CEO & VISIONARY LEADER OF BSMI Marketing experience: 12+ years AWARD - WINNING MARKETING STRATEGIST Head of marketing projects and initiatives at BSMI Experience with giants in e - commerce, finance, real estate, healthcare, FMCG: m enu.am , Cashme by GC, Artlife Kempinski Residences, banali.am , Colgate, BSMI, Dili Dairy, Lusarev Wines Education: Yerevan State University, Business School of Marketing & Innovations, Bonnie & Slide Academy of Presentations AWARD - WINNING TARGETING EXPERT 3 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 Head of digital projects and senior social media strategist at BSMI Experience with giants in e - commerce, finance, real estate, AI : M enu.am , Cashme by GC, BSMI, Artlife Kempinski Residences (Armenia), Campus Ecosystem, INCORE, WCIT 2024 / DigiTec Education: Université Française en Arménie , Business School of Marketing & Innovation Marketing experience with international and local projects: 3+ years BSMI COURSES ROAD MAP 4 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 Influencer Marketing & Social Media Presence Course Social Media Targeting Techniques Aligned w ith Business Goals Practical Course of Creating Sellin g Presentations Marketing Strategy Creation Practical Course for any Industry or Country Educational Program Who it is for • Beginners in the Field • Marketing Professionals • Business Owners • Marketers, Sociologists & Brand Managers • Sales Managers, Analysts • Startuppers & Product Managers • Students & Graduates • Career Changers • Experienced Professionals • Social Media Managers • Aspiring Digital Marketers • Entrepreneurs & Business Owners WHO STANDS BEHIND THE PROGRAM 5 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 Milena Voskanyan SENIOR TARGETING EXPERT WITH AWARD - WINNING INTERNATIONAL PROJECTS Education Université Française en Arménie Business School of Marketing & Innovation International Certification BSMI ISO Social Media Marketing Course Experience Over 150 comprehensive digital strategies for international brands, from development to execution Expertise with leading international organizations such as: • Menu.am • Cashme by GC • BSMI • Artlife Kempinski Residencies (Armenia) • Campus Ecosystem • INCORE • WCIT 2024 / DigiTec International Festivals 2x Platinum Winner at ”Marcom Awards” Head of Digital Projects and Senior Social Media Strategist at BSMI Marketing Experience: 3+ years with local and international projects The "Social Media Targeting Techniques Aligned With Business Goals" course by BSMI equips professionals with essential skills to design and execute high - performing ad campaigns. Participants will learn to use data - driven targeting methods on platforms like Meta, Google, TikTok, and LinkedIn, ensuring precise audience segmentation and optimized results. The course structure is based on: a) expert - led strategies to master audience profiling and segmentation for diverse platforms. b) advanced techniques to build conversion - driven funnels and craft tailored messaging. c) practical applications to implement data - backed improvements and achieve measurable success. The course prepares professionals to: • Develop targeted ad campaigns aligned with specific business goals and audience needs. • Utilize tools such as lookalike audiences, custom segments, and advanced retargeting. • Monitor campaign analytics, interpret key metrics, and apply optimization techniques for sustained ROI growth. This course is suitable for professionals from any industry or location. No matter your field or country, you'll gain practical social media marketing skills to drive growth and success. The program is designed for: • Social Media Managers • Aspiring Digital Marketers • Entrepreneurs & Business Owners Academic Background Who it is for About the Program 6 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 SOCIAL MEDIA TARGETING TECHNIQUES ALIGNED WITH BUSINESS GOALS Information Technology (IT) Retail & Ecommerce Real Estate Tourism & Hospitality Finace Healthcare Media & Entertainment 7 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 • 5 offline lectures and practical workshops • Insights from an award - winning industry expert with over 4 years of experience and a portfolio of 150+ international digital strategy projects • Opportunity for networking with industry leaders • Fully interactive experience • No theory, just practice • 20 - day full remote support How you will learn I. For Social Media Managers this course offers practical tools and techniques to refine ad targeting, optimize campaigns, and achieve higher engagement and ROI across multiple platforms. II. For Aspiring Digital Marketers this program provides a strong foundation in audience targeting and analytics, equipping with strategies to create impactful ad funnels and launch a successful digital marketing career. III. For Entrepreneurs & Business Owners this course equips with advanced targeting skills to connect with the right audience, maximize conversions, and drive measurable growth for the business. How it will benefit This program is designed to be interactive, engaging, and focused on real - world applications, ensuring participants gain practical skills they can apply immediately. • Project - based learning • Collaborative group activities • Expert - led sessions with actionable insights • Practical assignments and live feedback • Access to additional resources What makes this course unique SOCIAL MEDIA TARGETING TECHNIQUES ALIGNED WITH BUSINESS GOALS Real Estate & Construction Banks & Finance Health, Beauty & Fashion Food Delivery Services I T & AI Sectors NGO Our Partners 1 2 5 Days 20 Days STRATEGIC FOUNDATIONS & PRACTICAL IMPLEMENTATION In this 5 - day program, participants will gain expertise in advanced social media targeting techniques. They will earn to leverage leading platforms to create effective campaign funnels, master audience segmentation, and utilize data - driven insights for optimization. Hands - on workshops will focus on creating impactful buyer personas, crafting targeted ads, and refining performance through analytics and A/B testing. REMOTE MENTORSHIP After completing the course, participants will benefit from 20 days of remote mentorship, providing personalized guidance to optimize social media campaigns, refine targeting strategies, and apply learned techniques to achieve measurable success. 8 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 BSMI offers a course developed to international standards, tailored to the local market, delivering global - quality education. COURSE STRUCTURE Globally recognized marketing standards for industry - aligned skills CIM Advanced practices from a top - tier marketing and business school HSE Media and communication expertise for modern marketers 1 ST MEDIA SCHOOL Creative insights for impactful campaigns and brand strategies BBDO Consumer - focused strategies from a global industry leader UNILEVER Social Media Targeting Techniques Aligned With Business Goals BSMI Expert insights from the leading Digital Marketing Institute in cutting - edge digital strategies DMI 9 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 STRUCTURE OVERVIEW Fundamentals of Targeting in Digital Marketing Understand the core principles of targeting across key platforms such as Meta (IG, FB), TikTok, Google, and LinkedIn. Learn how to align platforms with marketing objectives. Lesson title Description Meta Targeting Mastery Master the basics of targeting on Meta platforms, including creating buyer personas tailored to UAE’s diverse demographics and using platform - specific targeting options. Advanced Targeting Techniques on Meta Explore audience segmentation with advanced tools such as lookalike audiences, custom audiences, and retargeting to refine your campaigns. Building Effective Funnels Learn how to design and implement campaign funnels that guide audiences from awareness to conversion. Optimizing Campaigns and Creating Funnels Develop skills in data - driven optimization, analytics interpretation, and A/B testing to enhance campaign performance and refine funnels. 10 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 TESTIMONIALS FROM OUR ALUMNI Qnarik Petrosyan | Brand Manager at Megafood , a leading importer of top brands After months of searching through countless marketing courses, I struggled to find one worth the investment. I worried about the practicality. However, after completing the program, I confidently applied the knowledge and immediately secured a reputable job. I highly recommend BSMI to anyone aiming to specialize in marketing. ‘ ‘ Liana Zalinyan | Sales Manager at Bergdorf Goodman NYC Deciding on a marketing course was easy after attending just one open class at BSMI. The exceptional staff, skilled and approachable lecturers, and hands - on practical lessons made the experience outstanding. Simply put, BSMI is the best in the field. Davit Tonoyan | Head of the M arketing Department at the Center of Medical Genetics I joined on my manager’s advice while working as a medical representative. By the end of the course, I was promoted to Marketing Manager. Thanks to BSMI, I also manage large social media pages and grow my own brand. BSMI isn’t just a school — it’s a supportive community that gave my career a fresh start! Romen Tsaturyan | Sales Manager at Philip Morris I chose BSMI based on friends' recommendations and positive feedback from others. The school's innovative and modern approach stood out, making it a perfect fit for today's fast - paced world. The professors, led by Anna Mary, bring exceptional expertise from international organizations, truly justifying the word "innovative." MORE REVIEWS Nune Asatryan | Marketing Specialist at Sportlandia BSMI gave me deep, competitive knowledge and invaluable connections in the marketing field. Shortly after graduating, I started working as a marketing specialist at Sportlandia while also growing my personal brand locally and internationally. The practical curriculum and Anna Mary’s ongoing support made all the difference in my journey. ISO CERTIFICATE INTERNATIONAL PARTNERS TRUSTED PARTNERS PROFESSIONAL STAFF TALK TO OUR ADVISOR TODAY AND GET READY TO SHAPE YOUR FUTURE IN MARKETING! READY TO TAKE THE NEXT STEP IN YOUR MARKETING CAREER? www.bsmi.am Call +374 44 144 904 Email: study@bsmi.am Enroll Now Date: Apr 14 - 18 Time: 17:00 - 20:00 Location: Dubai Early Bird: 4,771 AED (1,299 USD) | until Feb 28 Late Bird: 8,811 AED (2,399 USD) | Apr 1 – Apr 14 Smart Bird: 8,100 AED (2,205 USD) | Mar 1 – Mar 30