Investor Presentation www.arphibo.com Arphibo Gardentech Pvt Ltd Revolutionising Smart Indoor Gardening ® 1 Brand Stores & Flagship Products Partner-owned stores nationwide offering customer loyalty program enabling membership benefits, discounts, point redemption, online orders, and convenient pickup, supported by a Centralized Customer Care Toll-Free Number Partner App Partner App will link all store partners for seamless online sales, enabling customers to purchase from nearby stores with same-day delivery—a comprehensive omnichannel encounter OmniChannel Experience Customers can buy online and have the option to pick products from the nearest stores for seamless experience both domestically and internationally After Sales Service We will be offering onsite maintainence, on call and subscription based, training, We also offer Tailor made Custom Design of EcoWood Products suits your requirement www.arphibo.com How is Arphibo revolutionising smart indoor gardening? At Arphibo we are transforming indoor gardening with EcoWood EcoFriendly innovation and other flagship “Make in India” products, uniting our brand stores for swift omni-channel experiences, offering online and local buying convenience while rewarding consumers and channel partners Overview ® 2 Nurturing Passion into Purpose In a world where indoor gardening struggles prevailed, a passion for plants ignited a transformative journey. The inception of Arphibo finds its origins in Madhupriya's Nature at Home channel, where insights into indoor gardening began to bloom. With over 14,000 subscribers, this channel served as the catalyst, propelling us from balcony enthusiasts to the founders of a thriving gardening startup. Through shared knowledge and heartfelt dedication, Arphibo blossomed over the weekends, offering tailored plant selections and expert guidance, ultimately cultivating flourishing indoor havens all from our balcony The Genesis www.arphibo.com 3 ARPHIBO word is a unique name came from 4 indoor plants which purify the air at night A – Areca Palm R – Rubber Plant PHI – Philodendron BO – Boston Fern Brand Origins ® 4 A R PHI BO The Problem www.arphibo.com 40% 5 Plastic Pollution Rising Air Pollution Time & Resource Constraints Traditional Indoor Garden Pots Indoor Garden Pots made of Plastic are a threat to natural environments and ecosystems The increasing air pollution necessitates the indoor garden as a natural air purifier, enhancing air quality and a healthier indoor environment. According to the WHO, indoor air pollution is responsible for about 4.3 million premature deaths globally, with a substantial portion of these occurring in India. WHO Link - https://rb.gy/ynmw2 NASA research says that indoor Plants are the way for the abatement of air pollution. https://ntrs.nasa.gov/citations/19930073077 Many individuals have the intention to nurture indoor gardens in their homes and offices, but lack of time and access to the right resources hinders their ability to do so effectively. Traditional ceramic pots are heavy and fragile, and metal pots are prone to rust, while plastic pot planters dominate indoor gardening, contributing to plastic pollution and environmental risks. 40% 6 Reduce Plastic Pollution Overcome Rising Air Pollution Solution for Consumers Light Weight EcoWood Pots & Planters Our innovation of EcoWood indoor gardening pots and planters with a raw material made of blending natural fiber agri waste and polymer, yielding -> water, sun, wind, and cold-resistant with the warmth of wood, ensuring long-lasting durability, eco-friendly, and recyclable D2C Brand stores in Bangalore, expanding in South and West India thru exclusive channel partners, offering eco-friendly indoor garden products With tech-driven e-commerce, and omnichannel, we connect multi-brand stores for swift, local delivery An Omnichannel experience for Consumers for easy shopping, customization, and swift delivery from the nearest store. Training workshop at the store for knowledge sharing, Loyalty card benefits, Subscription-based Gardener facility doorstep, and support EcoWood EcoFriendly Planters - Sustainable, 100% Waterproof, Lightweight, Cost-effective & Recyclable, match with all kind of interiors, saves carbon footprints & protect environment ecosystem. Our Solution www.arphibo.com Massive Market Opportunity Market Potential Indoor Garden Market is all set to touch USD 17.93 Bn by 2029 4.87% CAGR Market Growth Rate 1.8 Bn USD India's pots & planters market size by 2026 Global Gardening Pots Market Dynamics www.arphibo.com Growing trend of planting inside house Increasing urbanization and disposable income Growing awareness about the benefits of indoor gardening Rising popularity of vertical gardening According to 10club for lawn and garden the company's estimates the current category size is about $900 million with less than 10 per cent online penetration, growing at the rate of more than 70% year-on-year Ugaoo a plant and garden company founded in 2015, sells over 3,000 plants every day and nearly one lakh plants every month Source - Data Bridge Market Research Current Market is dominated by Plastic, Metal,Ceramic, Stone and Wood Planters & Pots Sector Updates Source: Credit Suisse, Blume analysis, Business Standard, Bernstein, NPCI; Total Internet Subscribers Payments e-commerce Vertical e-commerce 700 Mn + 250-300 Mn + 170-200 Mn + 15-20 Mn + India's Paying Users UPI has 260 Mn Users Nykaa has 12.5 Mn Annual Paying Users 7 www.arphibo.com SAM TAM $ 3 Bn $300 Mn $ 180 Mn SOM Given that there are 200 Mn+ e-commerce users in India the Total Addressable Market is 3 Bn USD considering average sale value of USD 15 Vertical e-commerce has 20 Mn users taking the Serviceable Addressable Market is 300 Mn USD for average sale value of USD 15 Servicable Obtainable Market is 180 Mn USD considering that vertical ecommerce platforms such as Nykaa has 12.5 Mn users Sizing The Market 8 Target Customers www.arphibo.com Fire Retardant & High Acousting Rating UV Resistant No Fade in Sun Eco-friendly 100% Wood Free with Natural Touch & Recyclable Customisable to Any Colours 100% Termite & Fungus Free www.arphibo.com 100% Water Proof Key Features Ecowood Product Advantages 9 Self-designed and crafted by Qualified manufacturers www.arphibo.com Unique Omnichannel Model Brand Stores with Channel Partners With INR15 Lacs investment Channel Partners can set up a Brand Store in a 400 SqFt area which can break even within 7 months Our Mobile App connects partners for online sales, enables same-day local purchase—true omni channel experience An existing channel partner can open multiple stores & also can switch to next level store with required investment Unique Product Portfolio The USP for Brand Stores by Channel Partners Brand Loyalty - No Return, No Complaints 4000+ Customers Served Membership benefits across stores Customer Loyalty Programme Ranges of products starting Rs.99/- Uniquely Designed Pricing What More? 10 www.arphibo.com We envision to empower our Channel Partners with versatility, we enable the establishment of multiple brand stores and the option to progress to higher-level stores with the requisite investment. Our phased expansion plan includes three distinctive brand store models, with the initial rollout focusing on the Bouquet Brand Store in FY23 and FY24, with potential future elevations based on success Diving Deep Into Brand Stores Bouquet Brand Store Offering an area of 300-400 SqFt, requiring an investment of 15 Lacs. Ideal placement in commercial areas or shopping malls Signature Brand Store with Cafeteria Encompassing 600-800 SqFt and an investment of 25 Lacs, strategically positioned in shopping malls or premium commercial zones Carnival Brand Store with Cafeteria, Children's Play Area, Food Court Spanning 2000-5000 SqFt, the investment for this model may exceed 1 Crore. Designed for placement in high-footfall areas, it offers a comprehensive experience Export In strategic international locations like UAE, Singapore, Europe, and the USA From humble beginnings on our balcony, we progressed to a compact 80 SqFt kiosk and are now poised to expand to a 340 SqFt space, continually enriching customer value and propelling our journey forward 11 Growth & Market Entry www.arphibo.com Online Social & E-commerce Channels Offline Retail & Marketing International Expansion Domestic Geography Expansion Go To Market Strategy 12 Omnichannel App for consumers, Efficient buying options Customize Purchase Drop shipment Connecting all Stores in future Participate in National & Global Events, Develop Potential Channel Partners Indoor Gardening Education events Expand Channel Partner & Brand Stores in India to 50 by FY 24-25 Exports & Expansion Globally in 2025 Collaboration for online onboarding with International brand stores in APAC Revenue Model www.arphibo.com Channels & Margins B2B 35% e-commerce 35% Retail 70% 13 Subscription based AMC to start Target Customers www.arphibo.com Service Providers Business Retail Customer Segments Interior Designers & Architects Export Channels, Hotels, Resorts,Public Places,Offices Homes & Offices High Margin Segment Medium Margin Segment Low Margin Segment 14 Jan 2023 Launched EcoWood eco-friendly indoor gardening products Feb 2023 Opened first kiosk store in The Galleria Mall, Yelahanka, Bangalore Mar 2023 Aug 2023 Launched 25+ SKUs in EcoWood, Done Eco- Friendly Indoor Gardening at Corporates Nov 2023 Milestones The Journey So Far 15 Served 4000+ Customers with happiness AR-VR Mobile App designed & tested Upcoming first brand store in Nov-23 in The Galleria Mall, Yelahanka, Bangalore Reached 2000+ customers with our products, Brand awareness in social media Apr-23 May-23 Jun-23 Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 0 100 200 300 400 500 Revenue Apr-23 May-23 Jun-23 Jul-23 Aug-23 Sep-23 Oct-23 Nov-23 0 100,000 200,000 300,000 400,000 500,000 600,000 Current Traction - FY23-24 Metrics www.arphibo.com Monthly Order Numbers Revenue Plot from Jan 2023 in INR 16 Nov-23 is Projected at 5.75L INR, already done Rs.4.70L as on 20.11.23 www.arphibo.com Financial Projections & Sales Forecast Metrics 17 Value in Crore INR Brand Store Upgrade Upgrade e-commerce Brand Positioning Vision Roadmap to Revolutionize Indoor Gardening FY 23 Company Roadmap FY 24 FY 25 FY 26 FY 27 Expand Brand Stores (3) Implement Omnichannel App Enhance Customer Experience Strenghten Digital Marketing Strenghten Supply Chain Enter Export Market Launch Franchise Model Expand B2B Channel Expansion in South & West India Global Stores integration New Distribution Center in Chennai for Exports 50 Brand Stores with Global Store Presence A sustainable ecosystem for indoor gardening www.arphibo.com 0.76 Cr 3.62 Cr 19.36 Cr 33.74 cr 124.36 Cr Make Strong In-Roads Stability & Expansion Global Foot Prints Foundation for Ecosystem Sustainable Growth Expand Brand Store (10) New Distribution Center in Bhiwandi (West Inda) Create An Eco-System with Technology Strong Leadership Team Upgrade Factory & Automation Upgrade Technology New Product development Exports Expansion 18 www.arphibo.com The Team The People Behind The driving force behind Arphibo, leveraging extensive expertise in Import-Export, FTWZ, Customs, Freight Forwarding, and International Markets, while embodying leadership, resourceful management, and a resilient, positive attitude Bhaskar Prasad Co-founder The visionary force steering Arphibo, an Indoor Gardening Expert, advocating the significance of home greenery through impactful social media campaigns, backed by prowess in crafting indoor garden havens, soil dynamics, corporate setups, and compassionate leadership Madhu Priya Co-founder Avinit Gupta, C.A. LLb My Tax Mentor, Advisor Ankit Kanudawala, C.A. MBA Kanudawala & Associates LLP Statutory Auditor & Compliances Advisors Nilesh Agarwal Engineer from RVCE currently managing Product Strategy, Procurement & Business Development Rishika S Senior Executive handling Finance & CSR Core Team 19 www.arphibo.com Why Invest in us now? Factors in Favor Market Timing & Consumer Awareness Unique Business Model Team & Track Record USD 26.23 billion by 2029 The lawn and garden sector experienced a remarkable boost during the pandemic, driven by people seeking home-refreshing solutions and stress-relieving hobbies, a trend the company expects to endure. Through an omni-channel strategy, partner-owned stores nationwide provide a customer loyalty program, online sales, nearby store purchases with same-day delivery, and centralized customer support Capable people with a history of working together, leading giant organizations & delivering extra-ordinary results Global indoor gardening market size is estimated to be around USD 26.23 billion by 2029 20