42 43 3.4 Illustration of resources, activities and impact Input Outcome Activities Impact Input Outcome Leistungen Impact 146 talks and negotiations re animal welfare 1,076 vegan guidelines Cage-Free-Campaign in Germany and Poland Aquaculture work Broiler Chicken Campaign Comparison of animal welfare in food retail industry www.lebensmittel- fortschritt.de Vegan ranking in food retail industry 11 cage-free companies End to debeaking Companies with further animal welfare improvements Companies with bigger/better vegan offering (74 impact points) End to use of cage eggs 239 talks and negotiations re vegan offering 79,208 active registrations Vegan Taste Week 119 further street campaigns 55 Pig Mobile campaigns Reach of 20,7 million on facebook Reach of 62,7 million in traditional media 14,004 members of Vegan Facebook group 8 petitions launched 10 proposed theses and projects with students 29 speaker / work group / alliance activities 36 press releases ‘Veggie’ public petition Meat alternatives study 3 lawsuits supported Hassleben facility stopped 250,000 “Even if you like meat...” brochures printed 67 published articles 4,6 million website visits 2,144 iAnimal participants 485 action group campaigns Companies € 529,316 Consumers € 417,808 Multipliers € 210,213 Law € 29,572 Reduced consumption of animal products Support for animal welfare demands Greater vegan acceptance Less animal suffering Reduced societal impact Fewer animals slaughtered