3.4 Illustration of resources, activities and impact Companies Consumers Multipliers Law Input Input €529,316 €417,808 €210,213 €29,572 146 talks and 239 talks and 485 119 further 55 250,000 “Even if Reach of 4,6 million 67 Reach of 62,7 8 10 proposed theses 29 speaker / 36 1,076 vegan street 3 lawsuits negotiations re negotiations re action group Pig Mobile you like meat…” 20,7 million website published million in petitions and projects work group / press Leistungen guidelines campaigns supported campaigns Activities animal welfare vegan offering campaigns brochures printed on facebook visits articles traditional media launched with students alliance activities releases ‘Veggie’ public Meat alternatives Cage-Free-Campaign Comparison of Broiler 2,144 79,208 active petition Aquaculture www.lebensmittel- Vegan ranking in study in Germany and animal welfare in Chicken iAnimal registrations food retail industry work fortschritt.de food retail industry Poland Campaign participants Vegan Taste Week 14,004 members of Vegan Facebook group Hassleben 11 cage-free End to Companies with further facility Companies with bigger/better animal welfare stopped Outcome companies Outcome debeaking vegan offering (74 impact points) improvements Support for Greater End to use of animal welfare demands vegan acceptance cage eggs Reduced consumption of animal products Impact Impact Less Reduced Fewer animal societal animals suffering impact slaughtered 42 43
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