4170 Stillwater Drive, Duluth, Georgia 30096 | 678.576.0562 | carlos@cavazquez.com | cavazquez.com Th r ee C ontent Marketing Books That ’ ll Stand the Test of Time The landscape of content marketing is a moving target More often than not, yesterday’s cutting - edge technique is today’s “That’s so 2007.” Books about the internet and the web are notorious for having short shelf lives. With the field evolving so quickly and print lead times being what they are (anywhere from 9 to 18 months for dead - tree editions of non - fiction titles) it’s easy to see how some of these volumes could be outdated before the first copy hits stores. Fortunately, there are always titles that subvert the trend. B ooks that have managed to stay current by combining current information with the often - overlooked wisdom that always makes for good advice. The sort of knowledge that makes Dr. Spencer Johnson’s Who Moved My Cheese as relevant a book today as when it was published over two decades ago. Here are three recent content marketing titles that may also with stand the test of time. 4170 Stillwater Drive, Duluth, Georgia 30096 | 678.576.0562 | carlos@cavazquez.com | cavazquez.com Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth By W. Chan Kim and Rene Mauborgne Reinvention . I t’s a loaded term in marketing circles, and one tossed around with abandon. Changing things is often good advice, but making good changes to a brand’s marketing strategy requires careful research and a clear understanding of current market conditions. “Red oceans are highly - competitive, cutthroat markets — there’s blood in the water.” Blue Ocean Shift aims to help marketers identify market conditions before they move off the mark. The book splits marketplaces into one of two types. Red oceans are very competitive, fierce markets — there’s blood in the water — with conditions that lead to commodification, market share change, and very small margins. Blue oceans are undiscovered markets, wide open with deep reservoirs of opportunities Chances are , you ’ve already figure d out in which ocean you’d rather be in Blue Ocean Shift gives you comprehensive advice on how to make the switch to a more stable and productive competitive environment. 4170 Stillwater Drive, Duluth, Georgia 30096 | 678.576.0562 | carlos@cavazquez.com | cavazquez.com Ideas, Influence, and Income — Write a Book, Build Your Brand, and Lead Your Industry By Tanya Hall Right now, everyone wants to write a book. Here’s one that gives you current knowledge on how that’s done , in a straightforward “this - is - how - you - do - it” format. Tanya has spent decades in the publishing industry, working with some of the most respected literary agents and many top non - fiction authors. An accomplished writer in her own right , Tanya’s had a front - row seat to the phenomenon of self - publishing and has taken a deep interest in a trend that she calls “hybrid publishing.” Publishing a book is the most common way to market content. Ideas, Influence, and Income gives clear, actionable information on how to write a book, publishing options , and resources, and the need for a marketing plan that’ll get your book in the hands of readers. It doesn’t make unrealistic promises or guarantees 4170 Stillwater Drive, Duluth, Georgia 30096 | 678.576.0562 | carlos@cavazquez.com | cavazquez.com Break the Wheel – Question Best Practices, Hone Your Intuition, and Do Your Best Work By Jay Acunzo In the Information Age, everyone’s an expert. Everywhere you look, someone is pushing their set of “best practices” or their “______ method.” Aren’t those just fancy way s of saying “this is how we’ve always done it” or “do it my way”? Maybe we need to trust our own experience and knowledge with our gut Jay Acunzo has been bucking convention for years. If you’ve ever caught his podcast or seen him speak, you know he doesn’t have much respect for the “status quo” or “the old reliable.” Th ese assume a non - existent state of stasis and are lame way s of saying, “Whatever you do, don’t try anything new!” He continually challenges the reader to trust their intuition and take a chance Break the Wheel brims with Acunzo’s dry sense of humor, and it makes for a very fun yet worthwhile read. If only all business books could be this way. In today’s increasingly digital literary world, you might be tempted to think that “ b ookshelf r emorse” ( what you feel when find ing a book in your library that hasn’t aged well) might be a thing of the past. Of course, if you encounter Men Are from Mars, Women Are from Venus in your Kindle library, you may beg to differ. Here are three books that won’t make you feel that way