Marathon Strategies_Services 2020.pdf - French Horwitz

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Marathon Strategies is an independent PR firm that delivers intelligent communications and research solutions for the world’s top corporations, brands, and associations. We specialize in reputation management, public affairs, communications, crisis and issues management, creative content, and digital strategy. Instead of solely relying on traditional or earned media, Marathon combines research, digital, and communications strategies to meet complex PR challenges with simple solutions. ABOUT MARATHON STRATEGIES | page 2 OUR APPROACH We believe all successful communications campaigns must be built on a foundation of three core elements: original, compelling written and visual content informed by extensive research; external voices that endorse and amplify content; and targeted distribution channels that ensure the right messages are reaching the right audiences. • Content We’ll partner with you to develop a consistent stream of original, paid, earned, and owned content aimed at telling your story, controlling the narrative, and strengthening your reputation. • Voices We’ll help you activate your own voice in a public conversation and engage outside voices and influencers to help validate and amplify your message. • Distribution We’ll leverage earned, paid, and owned channels to target events and publications that will deliver the right content to the right audiences on the right platforms. OUR SERVICES Strategic Crisis & Issues Public Affairs Media Relations Communications Management Research & Field Services & Digital Creative & Content Investigations Stakeholder Engagement New York City Washington, DC Albany 38 E 29th Street 1015 15th Street NW 11 N Pearl Street www.marathonstrategies.com 4th Floor Suite 325 Suite 30 New York, NY 10016 Washington, DC 20005 Albany, NY 12207 [email protected] 212.960.8120 202.499.6482 518.424.0356 ABOUT MARATHON STRATEGIES | page 3 OUR SERVICES We recognize that the best strategic communications plans advance corporate or organizational goals. As such, we build out integrated programs that leverage owned and earned content. From traditional print and television news to digital outlets and social media, we help advance your story on any platform with messaging designed to influence audiences and create change. • Comprehensive, multiplatform communications strategies, reports, and analysis. Strategic Communications • Integrated programs that leverage owned and earned content through digital and analog programming. • Full communications plans designed for high-impact earned media placements in the outlets we know your audiences read and trust. Public Affairs The best way to respond to a crisis is to anticipate and be prepared for it in the first place. From developing proactive media outreach strategies to mitigating crises and generating original content, Marathon helps our clients plan for and manage any reputational issue that may impact an organization. • Crisis and issues management programs, protocols, tools, and training aimed at minimizing the impact Crisis & Issues and shortening the lifespan of a negative news cycle. Management • Real-time and around-the-clock access to client account leads and senior leadership to provide thoughtful communications counsel and strategy when and where you need it. We help organizations anticipate, respond to, and influence the public policy landscape. Whether the goal is to protect existing legislation or represent organizational interests on new policy issues, Marathon helps our clients navigate complex legislative challenges at the municipal, city, state, and federal levels. • Provide real-time tracking of policy developments at a municipal, city, state, and federal level and identify trends across the country. Public Affairs • Build comprehensive communications programs designed to advance public affairs goals through industry voices and third parties. • Deploy on-the-ground field organizers to build local support. We bridge the gap between our clients and the media agenda to generate high-impact and authentic earned media campaigns. Marathon is deeply ingrained in the evolving media landscape; we have strong relationships with editors, producers, and journalists — many of whom are friends and former colleagues. Our media services include: • Engaging reporters and media outlets while actively managing our clients’ engagement with strategic targeting of messages, including thought leadership, milestones, human interest stories, and case Media Relations studies. • Providing comprehensive media training to prepare both seasoned and novice spokespeople for their engagement with media. • Media monitoring that identifies real-time discussions happening on any platform to advance positive messages or mitigate negative storylines before they can cement in the media narrative. We produce policy analysis, background vetting, litigation support, political campaign research, industry trends, and competitive intelligence that informs our communications counsel, strategies, and content development. • Field and desk research to unearth previously unreported information that shapes media coverage and gives our clients a competitive edge. • Comprehensive background vetting and analysis of individuals and organizations to identify any negative information and red flags. Research & • Competitive intelligence, white papers, research reports, and analysis of opposition. Investigations • Research support for pending and ongoing litigation. • Investigative due diligence on prospective investments, political advertising, and senior hires. New York City Washington, DC Albany 38 E 29th Street 1015 15th Street NW 11 N Pearl Street www.marathonstrategies.com 4th Floor Suite 325 Suite 30 New York, NY 10016 Washington, DC 20005 Albany, NY 12207 [email protected] 212.960.8120 202.499.6482 518.424.0356 ABOUT MARATHON STRATEGIES | page 4 Sophisticated digital operations are essential to any modern communications strategy. Our proprietary methodology combining cutting-edge targeting tools, online insights, and social intelligence allows us to deliver messages and content directly to the audiences we want to influence. Whether the goal is to amplify positive earned media, engage strategic partners, or mitigate a crisis, we can help. Digital • Industry-leading data and analytics are the foundation of targeted digital and social media plans that ensure the right audiences see the right content on the platforms they use to consume media. • Transforming earned placements, reports, analysis, and research insights into compelling and sharable videos and infographics to break through the cluttered digital media landscape. • Optimizing published and produced content to enhance engagement on any platform and on any device. • Social media management leveraging data insights, artificial intelligence, and best practices to amplify our public relations campaigns. Our team of talented copywriters, designers, illustrators and videographers bring clients’ messages to life through creative campaigns that grab audiences’ attention through compelling, emotional, and thought-provoking visual concepts. • Full-scale design services including everything from brand identity to marketing collateral, speeches, Creative & Content presentations, brochures, and other materials for communicating with internal and external audiences. • In-house creative and broadcast studio for development of videos that can be deployed across television, digital platforms, and social media. • Innovative website design driven by user engagement research and insights to ensure clients are making the best first impressions with the audiences they want to reach. • Research reports, white papers, and analyses that frame issues from our clients’ perspectives and advance their agendas. • Content such as op-eds, talking points, speeches, and other materials that support core messages. • Web videos, infographics, and TV, digital, direct and indirect mail, branding, and print ads. With reach into every state, district, and media market, we maintain a network of campaign operatives, public affairs specialists, communications experts, and strategists that help us identify the voices who can amplify messages and execute local communications, public affairs, and grassroots campaigns. • Our relationships with stakeholders across the country enable us to engage outside voices to validate our clients’ messages. Field Services & Stakeholder • Plan, build, and launch coalitions of diverse groups to advocate for a client’s policy issue or priority. Engagement • Identifying and engaging the local influencers who shape discussions on the ground and in the digital town square. To learn more about how Marathon Strategies can solve your issue, contact Phil Singer. 202.528.1462 [email protected]. New York City Washington, DC Albany 38 E 29th Street 1015 15th Street NW 11 N Pearl Street www.marathonstrategies.com 4th Floor Suite 325 Suite 30 New York, NY 10016 Washington, DC 20005 Albany, NY 12207 [email protected] 212.960.8120 202.499.6482 518.424.0356