LAKSHMI FOOD INDUSTRIES INTRODUCTION C O M M I T T E D T O Q U A L I T Y S I N C E 1 9 8 4 Lakshmi Food Industries (LFI), has a legacy o f 3 8 years Born in Bangalore, the brand has focused on nothing other than the quality o f i t s product s While most o f the brands cater to volume, LFI caters t o top - quality ingredients across the product category Recipe o f 3 generations is what has led L akshmi F oods t o A H appy C ustomer THE INDUSTRY ● Pickles and chutneys are traditional specialties across India. ● Packed with ingredients high in nutrition. ● Supermarkets and Hypermarkets lead the distribution channel for these product. ● Estimated growth of 10% annually ● A mix of automated and manual labour is involved in the manufacturing process THE MARKET ● Extremely competitive with over 125+ registered manufacturers just in Karnataka . ● Varieties are very similar, lacks innovative recipes / products ● Biggest market for pickle and chutney exports are USA/ Russia/Germany/Netherlands/France ● Shelf space cost / distributor commission demand is quite high ● Minimum of 5 brands available at a store across any sector ● Licenses/Ag - marks/Certification is extremely crucial for decision making (purchase) THE PRODUCT LOYAL CLIENTELE/ EXISTING CUSTOMER REFERRALS P IC K L E S / P O D I S / S N A C K S / P A P A D S RECIPES OF 3 GENERATIONS HIGH QUALITY INGREDIENTS NO PRESERVATIVES HAND MADE - AUTHENTIC TASTE PROBLEM STATEMENT & SOLUTION E X T R E ME L Y C O M P E T I T I V E M A R K E T FILLED WITH PRESERVATIVES AND ADDITIVES CREATE A BRAND THAT IS HEALTHY AUTHENTIC AND STANDS OUT AMONGST THE CLUTTERED SPACE THE TARGET AUDIENCE ● AGE: 21 years to 55 years (Online / Offline) ● CONSUMER BASE : Karnataka, Tamil Nadu and AP/Telangana ● CONSUMER DEMOGRAPHIC: ○ Mothers (predominantly) who understand everyone's palate in the household would purchase an average of 3 flavours ○ Working couple who do not have enough time to cook would opt for ready - to - cook powders and chutneys. A NEW AVATAR VALUES RE - BRANDING RE - BRANDING GO - TO MARKET STRATEGY Existing Business • B2B • E Commerce – Own Portal • White Labelling for other brands through retail shops • Geographic presence – Bangalore, Hyderabad Channel Expansion • D2C • Franchising • E Commerce – Through larger Portals Amazon, Flipkart, Etc.. • Exports • Alternate Channels – Public Sector (Defence, Railways, Etc..) • Geographic Presence – PAN India FOUNDERS A women entrepreneurial unit, run by Ms B Renuka Devi MA Economics and Ms Vasudha Mohan MBA Finance The founders believe in empowering women and employ women from various backgrounds The promoters come with a rich experience in Food processing, IT & Marketing With over 38 years of collective experience and legacy of running a successful enterprise in the field of food processing, plan to expand business into the retail market AWARDS ASK • Help in Expansion into Global Markets through Channel Partners / Franchisee • Strategic Investors THANK YOU! www.bhogarajus.com