What to Do If Your SEO Rankings Have Dropped Selcting Professional Search Engine Optimization Services is one of the most important digital marketing strategies in today's virtual world. With a well-thought-out SEO strategy, you can effectively target users who are actively looking for your products or services online. The higher your SEO rankings, the more likely you are to attract the right audience and convert them to sales. SEO is constantly evolving, and it does so at a rapid pace. In fact, Google updates its search algorithm 500 to 600 times per year on average. While the majority of these updates are minor and may not have a significant impact on your rankings, Google does occasionally release major algorithm updates that may have a significant impact on organic search results. Though ranking fluctuations are unavoidable, if you notice a significant drop in your SEO rankings, you must act to reverse the trend. Google Search Console, Stat, Moz, and SEMrush are just a few of the tools you can use to check your rankings. The good news is that you can safely boost your rankings in no time with a few simple optimization strategies. Here are few critical steps to take if your company's SEO rankings have dropped: Appropriate algorithmic penalties The drop in your rankings following a major algorithm update could be the result of an algorithmic penalty. Google typically penalises websites that use SEO techniques that do not comply with their new algorithm updates—or it could be a deliberate negative SEO attack. In any case, the most important thing is to take immediate action to eliminate the cause. To begin, you must understand why you were penalised. Google Search Console is the primary channel through which Google communicates with webmasters, including notices of penalties. Check for new messages and the "Manual Actions" section under "Search Traffic," and, if any, follow their recommendations on how to resolve the penalty. Keep an eye on Google's algorithm updates As previously stated, Google adjusts its search algorithm several times per year in an ongoing effort to improve search engine results. Google, on the other hand, is very sneaky about releasing these adjustments, and some of the algorithm modifications are never confirmed or formally disclosed by Google. It's critical for marketers to keep track of Google developments on a regular basis. Check out blogs like Google Webmaster Central, Search Engine Journal, and Search Engine Land for further information about SEO. It's also a good idea to follow SEO gurus on Twitter, such as Google's Gary Illyes, Danny Goodwin, and Barry Schwartz, to stay up to date on the latest changes. In Google Search Console, look for errors Crawling errors are frequently the cause of a drop in SEO rankings. It's possible that some of your important pages are being blocked from search bots, causing your website's indexing and visibility to suffer. To check, go to Google Search Console and then select "Crawl Errors" under the "Crawl" section. You can check here to see if there are any Site and URL errors that need to be fixed manually. Once you've resolved all of the issues, mark them as resolved. Also, under "Sitemaps," look for discrepancies between the number of URLs submitted and the number of URLs indexed by Google. If there are any discrepancies, you can crawl your site with a scanning software like Screaming Frog to quickly fix any errors. Analyze your SEO A thorough SEO audit will help you examine granular data about your website, including information on parts of your site that require repair, if you aren't sure what the problem is. No index tags, broken links, unoptimized header tags, wrong canonical tags, and material that cannot be rendered are all technical SEO components that might hurt your ranking performance. SEMrush, Moz Pro, and Site Checker Pro are some of the free SEO audit tools accessible. If you want more features, you may pay for SEMrush,Moz Pro, and Site Checker Pro. The majority of these tools offer advice on how to correct issues and improve your site's performance.