BSMI is a leading marketing school and agency, offering hands - on expertise in both education and practical applications. Founded by experts with extensive international experience, who worked abroad before bringing their knowledge to Armenia, BSMI became the country’s first marketing school. Our innovative programs are crafted by lecturers from globally renowned universities and industry - leading professionals. With our global reach through online courses available in Russia, Europe, and the USA, we're now excited to bring our most sought - after courses directly to Dubai. Recognizing the high demand in Dubai for marketing strategists, social media and influencer marketing specialists, digital marketing experts, and professionals skilled in creating compelling presentations, we're introducing four flagship courses designed to equip you with the essential skills to excel in today's competitive market. Our mission at BSMI is to deliver world - class marketing education to global hubs, addressing the growing demand for expertise abroad. By sharing cutting - edge knowledge, we aim to build a unified, modern approach to marketing and foster professional growth throughout the region. ABOUT BSMI 3 000 graduates with rewarded careers Knowledge from over 10 countries 99.8 NPS score Over 2 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 Ani Knyazyan Milena Voskanyan Marketing experience with international and local projects: 3+ years MEET OUR EXPERTS Anna - Mari Sargsyan Former lecturer at the National Research University - Higher School of Economics in Moscow , IAA Academic Member, CIM certified marketer. Marketing agencies: ADV Group Russia, Digital BBDO, MGCom Experience with clients: Unilever (FMCG), Bayer AG, Dyson (Russia), Artlife Kempinski Residences (Armenia), Colgate (Armenia) Best cases: Real Estate, Finances, FMCG, E - commerce Education: Yerevan State of University, High School of Economics, Netherlands Institute of Marketing, 1st Media School graduate, EMC certified specialist, Global advertising festivals’ judge CEO & VISIONARY LEADER OF BSMI Marketing experience: 12+ years AWARD - WINNING MARKETING STRATEGIST Head of marketing projects and initiatives at BSMI Experience with giants in e - commerce, finance, real estate, healthcare, FMCG: m enu.am , Cashme by GC, Artlife Kempinski Residences, banali.am , Colgate, BSMI, Dili Dairy, Lusarev Wines Education: Yerevan State University, Business School of Marketing & Innovations, Bonnie & Slide Academy of Presentations AWARD - WINNING TARGETING EXPERT 3 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 Head of digital projects and senior social media strategist at BSMI Experience with giants in e - commerce, finance, real estate, AI : M enu.am , Cashme by GC, BSMI, Artlife Kempinski Residences (Armenia), Campus Ecosystem, INCORE, WCIT 2024 / DigiTec Education: Université Française en Arménie , Business School of Marketing & Innovation Marketing experience with international and local projects: 3+ years BSMI COURSES ROAD MAP 4 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 Influencer Marketing & Social Media Presence Course Social Media Targeting Techniques Aligned w ith Business Goals Marketing Presentation Creation P ractical C ourse Marketing Strategy Creation Practical Course for any Industry or Country Educational program Who it is for • Beginners in the Field • Marketing Professionals • Business Owners • Marketers, Sociologists & Brand Managers • Sales Managers, Analysts • Startuppers & Product Managers • Students & Graduates • Career Changers • Experienced Professionals • Social Media Managers • Aspiring Digital Marketers • Entrepreneurs & Business Owners WHO STANDS BEHIND THE PROGRAM 5 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 Anna - Mari Sargsyan CEO & VISIONARY LEADER OF BSMI Marketing Experience: 12+ years Education Yerevan State University Netherlands Institute of Marketing High School of Economics University 1 st Media School International Certification Chartered Institute of Marketing | Marketing Leadership Program Membership International Advertising Association Experience Unilever ADV Group Russia Digital BBDO Bayer AG Dyson (Russia) Artlife Kempinski Residencies (Armenia) Colgate (Armenia) International Festivals MAA Globes judge Dragons of Asia Awards judge 2x Platinum Winner at ”Marcom Awards” As a Founder & Co - Founder Business School of Marketing and Innovations “BSMI” Gate21 Marketing by BSMI The "Marketing Strategy Creation Practical Course For Any Industry or Country" by BSMI is designed to equip professionals with the skills and knowledge needed to craft and execute effective marketing strategies tailored for any industry or country. The course structure is based on: a) best practices and tools used the award - winning marketing strategist from global companies such as Unilever and BBDO. b) hands - on techniques and real - world applications for building actionable strategies that align with international standards and business goals. The course prepares professionals to: • Develop comprehensive marketing strategies tailored to specific business needs. • Analyze target audiences and consumer behavior using advanced tools and approaches. • Design and implement multi - channel marketing plans with measurable impact. This course is suitable for professionals from any industry or location. No matter your field or country, you'll gain practical marketing skills to drive growth and success. The program is designed for: • Beginners in the Field • Marketing Professionals • Business Owners Academic Background Who it is for About the Program 6 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 MARKETING STRATEGY CREATION PRACTICAL COURSE FOR A NY INDUSTRY OR COUNTRY Information Technology (IT) Banking & Finance Real Estate Tourism & Hospitality Retail & Ecommerce Healthcare Media & Entertainment 7 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 MARKETING STRATEGY CREATION PRACTICAL COURSE FOR A NY INDUSTRY OR COUNTRY • 8 offline lectures and practical workshops • Insights from experience in local and international brand promotion and marketing strategy development • Guidance from an award - winning marketing professional with 12+ years of experience • Opportunity for networking with industry leaders • Fully interactive experience • No theory, just practice • 20 - day full remote support How you will learn I. For Beginners in the Field this course offers a practical introduction to marketing strategy, providing the essential tools and knowledge to enter the field with confidence. II. For Marketing Specialists this program helps refine their strategic approach, master advanced tools, and align their skills with the latest industry trends, ensuring they remain valuable assets to their teams and organizations. III. For Business Owners this course equips with the knowledge to improve team communication and implement effective marketing strategies to grow their businesses. How it will benefit This program is designed to be interactive, engaging, and focused on real - world applications, ensuring participants gain practical skills they can apply immediately. • Project - based learning • Collaborative group activities • Problem solving workshops • Expert - led sessions with actionable insights • Practical assignments and live feedback • Access to additional resources What makes this course unique Real Estate & Construction Banks & Finance Health, Beauty & Fashion Food Delivery Services I T & AI Sectors NGO Our Partners 1 2 8 Days 20 Days STRATEGIC FOUNDATIONS & PRACTICAL IMPLEMENTATION During this 8 - day program, participants will build a solid foundation in marketing strategy, learning to analyze markets, identify target audiences, map customer journeys, and evaluate competitors. They will also apply these insights to real - world scenarios, mastering channel selection, campaign execution, and performance measurement through hands - on projects and workshops to deliver measurable results. REMOTE MENTORSHIP After completing the course, participants will benefit from 20 days of remote mentorship, providing personalized guidance to help refine and develop their own marketing strategies effectively. 8 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 BSMI offers a course developed to international standards, tailored to the local market, delivering global - quality education. COURSE STRUCTURE Globally recognized marketing standards for industry - aligned skills CIM Advanced practices from a top - tier marketing and business school HSE Media and communication expertise for modern marketers 1 ST MEDIA SCHOOL Creative insights for impactful campaigns and brand strategies BBDO Consumer - focused strategies from a global industry leader UNILEVER Marketing Strategy Creation Practical Course For Any Industry Or Country BSMI DMI Expert insights from the leading Digital Marketing Institute in cutting - edge digital strategies 9 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 STRUCTURE OVERVIEW Marketing Strategy and Research Techniques Learn the foundations of marketing strategy development. This lesson covers the role of research in identifying market opportunities, analyzing trends, and shaping actionable strategies to achieve business goals. Lesson title Description Consumer Journey Mapping & Segmentation Understand the consumer journey and how to map it effectively. This lesson discovers touchpoints, pain points, and segmenting audiences based on their journey stages to personalize marketing efforts. Competitive Analysis: Tools & Applications Focus on evaluating competitors using proven tools and methods. Discussions include identifying market gaps, analyzing competitor strengths and weaknesses, and developing strategies to gain a competitive edge. Target Audience: Tools & Approaches Explore the methods and tools used to define and analyze target audiences. Topics include audience segmentation, behavioral analysis, and the use of data - driven tools to create effective marketing campaigns. Category Analysis: Tools & Methods Analyze product categories to uncover trends, assess market potential, and make data - driven decisions for brand positioning and growth. Channel Selection: Theoretical Foundations Learn the principles of selecting marketing channels. This session explains how to evaluate various channels, their impact, and their alignment with campaign objectives and audience preferences. 10 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 STRUCTURE OVERVIEW Lesson Title Description Channel Selection: Practical Applications Put theory into practice by selecting and optimizing channels for real - world campaigns. Discuss case studies and learn to adapt strategies for specific channels to maximize results. Final Workshop & Presentation Bring together everything you’ve learned in a hands - on workshop. You’ll discuss real - world challenges, create a comprehensive marketing strategy, and present your plan to the group for feedback and refinement. 11 | T +374 44 144 904 | E study@bsmi.am | ISO Certified Professional Postgraduate Education Institution | No FSK.RU.0026.F00011647 TESTIMONIALS FROM OUR ALUMNI Qnarik Petrosyan | Brand Manager at Megafood , a leading importer of top brands After months of searching through countless marketing courses, I struggled to find one worth the investment. I worried about the practicality. However, after completing the program, I confidently applied the knowledge and immediately secured a reputable job. I highly recommend BSMI to anyone aiming to specialize in marketing. ‘ ‘ Liana Zalinyan | Sales Manager at Bergdorf Goodman NYC Deciding on a marketing course was easy after attending just one open class at BSMI. The exceptional staff, skilled and approachable lecturers, and hands - on practical lessons made the experience outstanding. Simply put, BSMI is the best in the field. Davit Tonoyan | Head of the M arketing Department at the Center of Medical Genetics I joined on my manager’s advice while working as a medical representative. By the end of the course, I was promoted to Marketing Manager. Thanks to BSMI, I also manage large social media pages and grow my own brand. BSMI isn’t just a school — it’s a supportive community that gave my career a fresh start! Tatevik Sargsyan | Founder of the Hikers Creative Agency I am incredibly grateful to BSMI for an experience that exceeded my expectations. This school is a model for overall educational system, prioritizing quality knowledge, accessible teaching, and student comfort. MORE REVIEWS Romella Dayan | CEO of BD Retail Group LLC I am deeply grateful to BSMI for enlarging my mindset, expanding my knowledge in the field, and enhancing my understanding of customer insights. The program provided me with a fresh perspective on businesses and markets, equipping me with invaluable skills for future success. A special thank you to Anna Mary for going beyond the role of a teacher and truly inspiring us! ISO CERTIFICATE INTERNATIONAL PARTNERS TRUSTED PARTNERS PROFESSIONAL STAFF TALK TO OUR ADVISOR TODAY AND GET READY TO SHAPE YOUR FUTURE IN MARKETING! READY TO TAKE THE NEXT STEP IN YOUR MARKETING CAREER? www.bsmi.am Call +374 44 144 904 Email: study@bsmi.am Enroll Now Date: Apr 14 - 21 Time: 9:00 - 12:00 Location: Dubai Early Bird: 4,771 AED (1,299 USD) | until Feb 28 Late Bird: 8,811 AED (2,399 USD) | Apr 1 – Apr 14 Smart Bird: 8,100 AED (2,205 USD) | Mar 1 – Mar 30